GRUPPO TELECOM ITALIA

ITN 2009 – Torino, 15-16/10/2009

Telecom Italia S.p.A.Domestic Market OperationsTop Clients Market & Networked IT Services - Service Engineering – Vertical Solutions

Nuove prospettive di servizi in ambito ITS

Francesca Mondello

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

Agenda

• Telecom Italia Asset

• Telecom Italia Vision on ITS services- Vehicle based

- User centered

- Infomobility & Sustainability

• Perspective of new services

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

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ICT Assets & TelcoCapabilities

Know-how uponIntelligent

Transportationsystems

Partnership for the creation of Virtuous

Ecosystem(institutions, big

technological players, SME, users)

Telecom Italia Assets in Infomobility and Transportation

Telcocapabilities &Infomobility

platform

On-Board Unit (OBU) Wireless communication devices, installed on board private or business vehicles, withfunctionalities of tracking, telemetry, SOS, intelligent navigation, infomobility and othervalue added services.

Mobile network infrastructure & Service centersBroadband Mobile Network infrastructure, plus bothhybrid and statistical tracking platforms (cell-basedand satellite-based). Telco exposure platform for delivery of services withthird parties (e.g. content brokering).Application platforms, located in Telecom Italia’s data centers, ICT services end-to-end management

Know - howSolutions patented in Telecom Italia’Laboratories, a broad range of standardization participation, R&Dactivities at international level (e.g. CVIS project, ERTICO), a rich proposal of solution and services

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

Infomobility Services and Intelligent Transport Systems: three main areas of interest for a telco operator

SOSPAYDand PPUStolen Vehicle

recovery

Localization& tracking

Fleetmanagement

Usage reporting

Remote VehicleDiagnostic (RVD)

NavigationOff board navigation

Concierge

Meteo

Point Of Interest (POI)

IntelligentParking

Real time traffic Info

Special Maps

Georeferredservicese-Call

User-centeredservices

Vehicle-basedservices

Infomobilityand

sustainability

Access Management

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

Vehicle-based

Main characteristics of the different areas of services and degree of development

User-centered

Infomobility& sustainability

Key characteristics

• “Data services”, to be provided by means of an On Board Unit (OBU), without the need of any user interface

• Services to be provided by means of an user interface (PDA, smartphone, PND, ...)

• Public utility services, for:- Optimization of traffic (including dangerous goods, ...) - Traffic planning interventions - Road charging / access management (ZTL)

Degree of development

• The most couple offering, ready to be conveyed on the market

• HW vendor are market leader

• High growth potential for telco by means of partnership

• Government intervention needed

• Projects in progress dealing with the development of cross-infrastructure

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

Overview of the main services

Service Description

• Localization − LBS for the Vehicle, upon request of the user

• Workforce management

− Tools for management and analysis for Fleet and freight management (planning, progress, productivity)

• Remote Vehicle Diagnostic (RVD)

− Vehicle data transmission to car maker:−Need for assistance− Timing reduction−Remote intervention

• Multiservicesenterprises / Municipalities

−Eco services management with real time programming and certification of intervention

−Advice of services irregularities

• T&T − Trace & Tracking: vehicle movements and cartography, dynamic allocation

• SVR (Stolen Vehicle Recov.)

− Vehicle localization− Info forward to institutions and forces for the recovery

• PP Usage/PAYD

− Information (real time or ex post) upon:− Km − Time vehicle ON/OFF−Medium and maximum speed−Driving style

− Collision data

• Public transport booking

−Real time request of services and booking of departures and arrivals−Integrated booking and payment−Video surveillance

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

Business market demand & Partnership level

•Fleet & Freight Management

•Public Local Transport

•Service Exposure

•Stolen Vehicle Recovery

•Workforce Management

•PAYD

Market demand Partnership driven

100%

0%

•City Logistics

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

Telecom Italia Approach and Segments

•B2C•B2B •B2B2C

B2B

Partnership with car maker, content and info provider

Public transportFleet & Freight managementWFM

Partnership with Traffic Information Broker, Regional and Institutional initiatives

Infomobilityand

sustainability

User-centredservices

Vehicle-based services

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

A portfolio of ICT services for supporting mobility needs of Enterprises, Public Administrations and Municipalities.

Public TransportCompanies

Private TransportCompanies

WasteDisposalCompanies

Fleet & Freight Management TI offering

Vehicle-based

Economies of scale

Customization degree

RAC Insurance

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

Client SideClient Side

WidgetWidget Community Community PortalPortal

Service Service ExposureExposure Web 2.0Web 2.0

Telecom Italia Web 2.0 SDPTelecom Italia Web 2.0 SDP

Telecom ItaliaTelecom ItaliaWidgetWidget ContainerContainer

Home PCHome PC

Magneti Magneti Marelli Marelli On Board On Board devicedevice

Mobile Mobile PhonePhone

Web 2.0 Web 2.0 DevicesDevicesService/Service/ContentContent ProvidersProviders

Telco Capabilities

User-centered

WEB 2.0: Tema.mobility in-car widget portal

Network SideNetwork Side

A platform for delivery of various services(information, music, meteo…)

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

City LogisticsInfomobility& sustainability

More efficiency for freight deliveryin a better urban environment

How can wedecrease

air pollution ?

I should betterplan the freight

distributionprocess

Can I book a parking slot?

How toenforce

dynamic rules& policies?

I must urgentlydelivery some

goods !

I have to pick-up some freight

How to improvethe vehicular

mobilitydowntown ?

•For implementing sustainable process for goods distribution in environmentally critical urban areas

•For providing services and information to support and improve the urban logistic/delivery process

•A cooperative model which interworks with the existing systems operated either by the Public Administration (PA) or by Private Companies

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

SMS location-based

SMS directed to customers being in a geographic area inside the TIM radio cellular network coverage

Customer

•Subscribers list•Geographic area•SMS text•Time

TIM Network

TIM Network

•Public Administrations, e.g. for information messages

•Public Entities, for alerting via SMS in case of natural disasters or emergencies

•GDO, for advertising services to all the customer near their premises of interest

Warning messages

Information messages

Infomobility& sustainability

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Telecom ItaliaITN 2009 – Nuove prospettive di servizi in ambito ITS

For tomorrow offerings…

Customer

New servicesNew services

Operator Infrastructures

Operator Infrastructures PartnerPartner

GRAZIE PER L’ATTENZIONE !

francesca.mondello@telecomitalia.it