monetization and sales up
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Monetization & SalesUP
Внимание! Повышаем продажи!
Mobile Games
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About: Ура! У нас есть пользователи! Что дальше? • Базовые метрики монетизации • Сегментация пользователей • Как сконфигурировать экран банка? • Стимуляция первой покупки • Итоги
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Базовые метрики и формула: All copyrights reserved
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LTV = Σ Reten8oncohort * ARPDAU
ARPD, ARPU, ARPPU, ARPDAU, ARPWAU, ARPMAU, %PU, Reten8on, LT
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Базовые метрики и формула: All copyrights reserved
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Для эффективной сегментации необходимо выделить значимые переменные, а на их основе уже формировать сегменты пользователей.
User Segmentation
Пример 1. Сегментация по жизненному циклу
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Пример 2. Сегментация с наложением: а) демографии; б) поведенческих метрик в) источников привлечения
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ZENNA APPS Банк для 1st time payers
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ZENNA APPS Банк для moderate payers
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ZENNA APPS Банк для heavy payers
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ZENNA APPS Банк для heavy payers
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ZENNA APPS Банк для whales
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ZENNA APPS Банк для Non-Payers
LLL
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Non-Payers • Микротранзакции • Кросс-продажи • Sales Promo • Special & Only for U! • Тематические ивенты • Благотворительность • Раздачи • Монетизируем через рекламу • Монетизируем через инвайты • НЕ ПОМОГЛО? ПЕРЕЛИВАЕМ!
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Микротранзакции All copyrights reserved
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Кросс-продажи All copyrights reserved
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Gacha All copyrights reserved
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Sales Promo All copyrights reserved
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Sales Promo All copyrights reserved
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Sales Promo All copyrights reserved
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Special & Only For U! All copyrights reserved
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Тематические ивенты All copyrights reserved
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Благотворительность All copyrights reserved
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Раздачи All copyrights reserved
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• Промо-коды • Премиум-контент • Аренда • Купоны на $10… • Cкидки за достижения
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Монетизируем через рекламу All copyrights reserved
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Монетизируем через инвайты All copyrights reserved
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Не помогло? Переливаем! All copyrights reserved
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