Monetizing Carrier Wi-Fi with Advertising Real-life experiences from the world’s largest Wi-Fi ad network

© 2014 Boingo Wireless – Confidential – Page 2

We All Need & Want Wi-Fi

•  Free Wi-Fi is one of the most requested amenities –  The need for constant

connectivity remains at an all-time high

–  60% of people can’t go without Wi-Fi for more than 1 day

•  Me with Wi-Fi è –  Jon Landa, VP Advertising Sales

Sources: http://press.hotels.com/en-us/news-releases/travelers-rank-complimentary-breakfast-and-free-wi-fi-as-the-most-valuable-hotel-amenities-in-global-survey/ and http://www.huffingtonpost.com/vala-afshar/50-incredible-wifi-tech-s_b_4775837.html

© 2014 Boingo Wireless – Confidential – Page 3

We Can’t Live without Wi-Fi

•  Me without Wi-Fi è –  Grumpy Cat! –  Your customers feel the same

•  Your customers expect & demand Wi-Fi

•  Can you monetize your network via advertising?

The Proof Is in the Pudding

Advertising delivered triple-digit revenue growth for Boingo in Q1 2014, after posting an 80% increase for all of 2013

© 2014 Boingo Wireless – Confidential – Page 4

Source: http://investors.boingo.com/releasedetail.cfm?ReleaseID=846637

© 2014 Boingo Wireless – Confidential – Page 5

Brand/Advertiser Benefits

30 seconds of captive ad engagement in exchange for 30 minutes of free Wi-Fi

for

World’s Largest Wi-Fi Advertising Network

Turnkey media platform delivers a win-win-win to: •  Venues: Ad revenue helps underwrite the cost of providing free Wi-Fi •  Brands: Guaranteed engagement with a highly desirable mobile audience •  Consumers: Free Wi-Fi is a popular, must-have amenity for consumers

Boingo Ad Network Venue Snapshot

Thousands of locations including airports, hotels, city centers, NYC subways, malls, and more serving more than 1B consumers a year

North America Europe/Middle East South America

© 2014 Boingo Wireless – Confidential – Page 7

Wi-Fi Sponsorship Experience Balancing consumer satisfaction with monetization

Innovative Ad Formats

•  Click-to-Visit •  Video •  Text Match •  Poll •  Email Collection •  App Download •  Display Ads

© 2014 Boingo Wireless – Confidential – Page 9

Video

Email Collection

Targeting Dimensions

Location Device Daypart •  Geo-targeting

•  Venue targeting

•  Mobile, tablet, laptop

•  iOS, Android

•  Device language settings

•  Days of week

•  Time of Day

© 2014 Boingo Wireless – Confidential – Page 12

What’s In It for Network Operators?

Improve Customer Satisfaction

Keep your customers satisfied by providing

free Wi-Fi in public venues

Monetize Your Wireless Network

Generate incremental revenue to subsidize the cost of operating

your network

Measure Campaign Results

Gain insight into performance with

real-time campaign reporting and data

Offset rising network costs with an exciting new revenue channel

© 2014 Boingo Wireless – Confidential – Page 13

Network Considerations

Deliver the best possible user experience

Location Network Quality Audience

Praise, Raves & Results

© 2014 Boingo Wireless – Confidential – Page 15

9% CTR

+18% Consideration

+21% Ad Awareness

More Praise, Raves & Results

© 2014 Boingo Wireless – Confidential – Page 16

34% CTR

+11% Consideration

+44% Recall

Customers Love Wi-Fi!

Advertisers Love Wi-Fi Too!

Platform Integration

•  JavaScript snippets can be added easily to an existing Wi-Fi portal

•  Advertising flow doesn’t disrupt the existing login functionality

•  Short list of proxy domains for white-listing •  24/7 partner support and dedicated

operations representative

© 2014 Boingo Wireless – Confidential – Page 19

Thank You!

Jon Landa jlanda@boingo.com

A!Q!