monetizing content on mobile
DESCRIPTION
5.05.2011 For more information visit: www.zed.comTRANSCRIPT
Málaga, 5th May 2011
ZedMonetizing content on mobile
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200211 Countries
200415 Countries
200637 Countries 2008
54 Countries200961 Countries
Zed TV2010
Social Games
Our trayectory:18 years experience turning risks into opps
1993
A global network & market is waiting for you
Platform concentration
*Source: www.icrossing.co.uk
Convergence is the name of the game
How we see it:Multi- platform content with highest quality standards
Consumer is the king
Consumers vs content
85% of consumers prefer that free content remain free
Consumers are less likely to pay for contentessentially homegrow online, often by consumers at fairly lowcost (ex. Podcasts, consumer- generated video or blogs).
62% of consumers asked are sure to suggest that once they purchase content it should be theirs to copy or share with whomever they want
71% of people asked suggest that onlinie content of any kind will have to be considerably better than what is currently free before they pay for it
Source: Nielsen report “A Global perspective on paying for content online; February 2010
Consumers vs content
A great market to reach: Scenario of Spanish sector on digital contents
* Source: AMETIC
Global content portfolio
Extensive global partner network of brand and media owners including major animation owners MTV, Cartoon Network and Aardman Animations
Content portfolio covers all content categories including Music, Games, Applications, Video and Personalisation Content
Catalogue of 50,000+ titles
Global Distribution via
- Carriers- Handset Manufacturers- Zed’s Direct to Consumer Clubs
Animation opportunities
Zed licenses IP from animation owners to develop games and applications
We also distribute original animation shows across a number of mobile formats and business models
- VOD – pay per download- VOD Streaming – subscription- Video Player Apps- Mobile TV
Branded and original IP
Cross-platform support including all Smartphones
Animation opportunities
Quality animation with universal appeal
Most importantly: language agnostic in order to maximise opportunity for global distribution
Carrier editorial guidelines vary territory to territory and need to be taken into consideration
Zed has a dedicated off-shore development centre in India with expertise to support Animation- Mobile encoding- Post-production-Graphic and effects
Case Study: Monty Python Spam Chunks• Pay per download video apps each containing Monty
Python mobile video and personalization content• Each app based on one of two movie themes – Life Of
Brian & The Holy Grail (2 for each)• Stream video clips from within the app• Customize your Android phone with a classic Python
wallpaper image in each app• Select one of the two included ringtones for your
handset – classic dialogue and soundtrack songs• Lowest price point to optimise impulse purchases
Interactivity & self consumption: consumer as a new Marketing Director
Presenting Planet 51
Planet 51:The film
MobilePC/Online
cine
TVVideogames
MMO (Massive Multiplayer Online)
Flash Games
Mobile Storefront
Tailored
iPhone
Móvil (Java)
Vertical integration of our own global IP global
Planet 51: a film on figures
opinion nº users opinion nº critics
MSN Movies 4,5/5 45 1,0/5 75
Yahoo Movies B 1431 C 10
Moviefone 7,0/10 893 5,0/10 39
During the first month…
17.169 fans on its official website
+ de 2.500.000 trailer displays on You Tube
+6.000 Twitter followers
Box office revenues: 120.000.000 USD
+ 36.000 apps displays through mobile
Spain as a leader on animation content
o Higher potential growht thanks to new technologiesoMain turnover reached abroadoPioneering on exports behind UK and France
Thank you