monetizing services over broadband -...
TRANSCRIPT
Monetizing Services over Broadband
A presentation byANKUR LALCEOInfozech Software IncTM FORUMOct 11-14 2004
Agenda
• Applications in Broadband
• Product Offering
• Prepaid/Postpaid over Broadband
• Bundling and monetization of Services
• Infozech Offering
• Conclusion
Challenges
• Maximize Revenue ?
• Be Competitive ?
• Monetize NextGen services?
• Integrate billing with existing billing solution?
• Do it quickly before competition catches up?
Applications in Broadband
Video telephonyVideo-on-DemandStreaming MediaserviceLive Streaming –MoviesMultimediamessagingPicture talkWeb VideocatalogueCable InternetserviceText messagingGames
Mobile Real timeVideo conferencingVideo contentmanagementVideo e-mailVirtual boardroomDigital contentdeliveryPoint to multipointdistribution of IPdataVirtual key systemWeb messaginginto phone systemVideo auctionWebsite marketingCRM
Video conferencingVideo transmissionVideo e-mailPoint to multipointdistribution of IPdataVirtual key system
E-Medicine
Mobile surgicalservicesSleep Monitors
Training VideosDistance learningE-learning
Consumer/HomeApplication
Fridge camsHome SecurityVideo Transmission
Entertainment BusinessApplication E-Governance E-Education
Converged Services – Package and Prices
- -
- - -
-
- -
- - -
-
VoicePlus Vonage Broadvox Packet8 Call Vantage
VoiceGlo
Residential Unlimited Plan
$24.99 $24.99 $29.95 $19.95 $39.99 $29.99
Regional Plan
$14.99 & $25.99
$25.99 $12.95 &
$19.95
-- --
$19.99
Minutes Included
200 & 600 500 500 & 300
-- -- --
Rate per
Minute3.9c 3.9c 2.9c -
--
2.9c
Product - Web Conferencing
Product – Web Conferencing - pricing
Product – Online Gaming
Revenue Stream and Product Life Cycle
Unlimited
(Included no of Mins)
Bundled
(For 300/500 Mins)
Per transaction
Pricing
VASVoice mail/Caller ID etc
Access(Mins)
Enhanced Services(3 way Conferencing, Video Conferencing etc)
Services
X
X
X
Product Life cycle
Source: Chasm Group
• Subscription based – access / content
• Prepaid wallet – budget service such as International long distance, ring tones, skins etc.
• Postpaid transaction based - for businesses, long distance calling, web conferencing etc.
• Cross discounting for 500mins package. Webex offers toll free access upto 200mins for free.
Revenue Stream and Product Life Cycle
Prepaid and Postpaid over Broadband
Prepaid
Prepaid Wallet
Long distance ( enhanced services, monitor budgets and also check for frauds, credit limits)
Voice Mail features
Check Via web
Notify different addresses
Email with attachment
Toll Free Number Features
Additional Lines
Additional Numbers
Number Portability
Postpaid
Basic Access ( Activation Charges)
Recurring Charges (Monthly/Yearly charges)
Calling features
CallerID Name
Outgoing CallerID Name
CallerID Block (permanent)
Speed Dial
Voice over Broadband
INTERNET
SIP User 1
SIP User 2
ATA
SIP ProxyRegister
B illing & CRMSolution
AAA
Voice over Broadband
INTERNET
SIP User 1
ATA
SIP ProxyRegister
Billing & CRMSolution
PSTN
Cisco 5400Termination
gateway
PSTN User
AAA
Target Market
Converged Services – Target Market
•Consumer
•SoHo
•Business
Target Market - Consumer
• Cost sensitive
• Need for simplicity
• Simple Pricing
• Ease of installation and use
• Providing triple play
• Real time usage monitoring
• Unified bill
Target Market - SoHo
• Better technology awareness
• Need to project a professional appearance
• Need for enhanced features
• Cost sensitive
• Ability to roam
• Flexibility to add/ remove services
Target Market - Business
• Established Telephony infrastructure
• Quality conscious
• Integration with business applications
• Remote and home working needs
Product – Voice over IP
Customer Self Care
Features Selection Bundled Package
Select All
Delete All
Ring Tone BundleDistinctive Ringing
Ring Multiple Lines
All at Once
Random
Sequential
Ring non-service Line
Voice Mail BundleCheck Via phone
Check via web
Notify different addresses
Email w/ attach
Email w/o attach
Stutter tone indicator
Visual message indicator
Ring Tone BundleDistinctive Ringing
Ring Multiple Lines
All at Once
Random
Sequential
Ring non-service Line
Voice Mail BundleCheck Via phone
Check via web
Notify different addresses
Email w/ attach
Email w/o attach
Stutter tone indicator
Visual message indicator
Select All
Delete All
Monetizing Converged Services–Creating a Bundle
The zest for leadership.---an ISO 9001 company
• The zest for clear focus —by providing complete BSS for any telecom
service provider.
• 300 + person years of experience with telecom carriers and Next Gen Telco.
• Innovative Solution to reduce deployment time and cost.
• A brainpower of 50 restless minds spread across India and the USA.
About Infozech
Our launch was quite smooth, and billing has
never been an operational issue of concern since then.I was very impressed with the procedures andpractices they have put into place to ensure the qualityof their software.
Patrick PavloskiPresident World Link Discount Telecom Inc.
QUOTE UNQUOTE
QUOTE UNQUOTE
We were impressed by the commitment that Infozech demonstrated during trial run of software.Needless to say, we found the right partner in Infozech since they understood our needs and came up with the right solution eBill. In eBill we have a great product that manages our distributornetwork, provisioning and reporting needs. We have grown very rapidly since we started using eBill and the solution has scaled to match our growth with ease.
Brian Scanlon, Embratel Americas.
QUOTE UNQUOTE
Billing world, USA chooses Infozech aspart of the top 40 Billing Solutionsfor 2 years consecutively - 2000 & 2001
Economic Times, India chooses Infozech as part of: Ten cutting - edges boutique firms are part of the next Indian IT waves
““““
• eBiLL – Customer Care & Billing to manage retail subscribers
• iCAS – Inter Carrier Access Settlement solution
• PreCall – Debit Card Platform for Prepaid
• I-Rater – Event Processor, with flexible rating
• I-Mediator – Convergent mediation engine
Infozech Offerings
Product Suite
Conclusion
•Feature rich
•Monetization – charge for premium features
•BSS tool should be able to do all this
• User Experience – Keep It Simply Simple!
