monitoring social media conference - from monitoring to engagement
DESCRIPTION
Co presented with Brandwatch at the Monitoring Social Media ConferenceTRANSCRIPT
Monitoring Social MediaMonitoring Case Study
John Yamasaki, SeesmicOctober 21, 2010
From Monitoring
To Engagement
En·gage·ment
•An arrangement to meet at a specified time and place •Emotional involvement or commitment •Betrothal•Pledge
OR…
En·gage·ment
OR…
•a hostile encounter between military forces
OR…
•a hostile encounter between military forces
EngagementWhat we want to be
OR…
Engagement
What we might end up looking
like
OR…
EngagementWhat we sometimes often feel like…
Is about connecting
Is about participation
Engagement in Social MediaEngagement is the number of channels a brand participates in:
• Blogs• Branded social network/community• Content distribution to other sites
(e.g. Facebook Like/Connect, etc)• Discussion forums• External social network presence
(Facebook, MySpace)• Flickr / Photobucket• Innovation/Feedback hubs
(e.g. centralized customer community to create innovation)• Wikis • Ratings and reviews • YouTube• Twitter
Source: Altimeter Group http://www.engagementdb.com/Report
The obligatory overwhelming pic of “look how many social media apps/tools/platforms there are…”
The obligatory “Oh, S**t” response
Engagement Chart: 4 Profiles
Source: Altimeter Group http://www.engagementdb.com/Report
Seesmic’s Goal as an Engagement Tool
Seesmic’s Goal as an Engagement Tool
