You’re never too young to Rock

OUR MARKETING CHALLENGE IS TO INCREASE NUMBER OF CUSTOMERS

OUR TARGET AUDIENCE

Interview : John King, 2016

†Secondary research, *Fluid survey 2016

96%*Fluid survey 2016

†Secondary research, *Fluid survey 2016

†Secondary research

†Secondary research, *Fluid survey 2016

S W O T

STRENGTH• Talented and passionate teachers

• Original and live music

• Multiple locations in Ottawa

• Interactive and interesting Classes

• Good word of mouth/referral

†Secondary research, *Fluid survey 2016, Stat Canada

WEAKNESS• Low brand recognition

• Not enough marketing strategic

• Repetitive content of classes

• Outdated website design

OPPORTUNITIES• Increase in the use of social media

platforms

• The increasing awareness of early music education

• Increasing salary of women

THREATS• Seasonal changing trends

• Increasing competition • Declining birth rate *

High awareness

Low awareness

Inexpensive

Expensive

PERCEPTUAL MAP

KEY ISSUES• Lack of advertisements

• Outdated websites

• Repetitive content

†Secondary research, *Fluid survey 2016, Stat Canada

CRITICAL SUCCESS FACTORS

MARKETING OBJECTIVEGRADUALLY INCREASE THE NUMBER OF CUSTOMERS IN

OTTAWA REGION FOR MONKEY ROCK MUSIC

MARKETING STRATEGYCREATING BRAND AWARENESS AMONG TARGET

AUDIENCEBUILD STRONG CUSTOMER LOYALTY AND REFERRALSCREATING MORE VALUE BY ADDING MORE COMPETITIVE FEATURES

THE TOOL

THE MONKEY MASCOT

“BABY’S FIRST LETTER”

PUBLIC RELATIONS

CALENDAR OF EVENTSEvent

  Sep Oct Nov Dec Jan Feb Mar Apr May Jun July Aug

Advertising:                        

Flyers                        

Brochure                        

Mascot                        

Direct marketing :                        

Birthday Letter                        

Direct emails                        

Interactive Plan:                        

Facebook                        

YouTube                        

Sales promotion:                        

Public Relations:                        

PR web                        

Localist                        

Experiential marketing :                       

Park event                        

Personal selling                        

Commission plan                        

BUDGET

$11501 - $19999$

MEASUREMENT

CONTINGENCY PLAN

CONCLUSION

THANK YOU