MOBILE: Above the experience

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What is mobile?

A small computing or communications device that is easily portable and can be used in various environments/contexts.

What is mobile?

What is not mobile?

Extremely personal

Close and always on

In the moment

Context

Stereotypes

Some stats

98% 89% 79% 74% 64%

Bigger picture

Beyond the screen

Your mobile device as part of an experience.

Surprise!

Surprise!