monster: technology and today’s recruitment
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Monster: Technology and Today’s Recruitment. Denis Gaynor Product Development Director Monster.co.uk. Contents. The Beginning Monster Today Extending the Brand How the Internet Changed Recruitment What Our Clients Are Buying Future of Online Recruitment. The Beginning. The Idea. 1994 - PowerPoint PPT PresentationTRANSCRIPT
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Monster:Technology and
Today’s Recruitment
Denis GaynorProduct Development Director
Monster.co.uk
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Contents
• The Beginning• Monster Today• Extending the Brand• How the Internet Changed
Recruitment• What Our Clients Are Buying• Future of Online Recruitment
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The BeginningThe Beginning
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The Idea
1994• Jeff Taylor of Adion Advertising founds “The Monster
Board”• Originally a bulletin board (BBS) for jobs (mostly
tech)• 454th Web site registered• $25 a posting
1995• Jeff sells MonsterBoard to TMP Worldwide
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Growth
1998• TMP merges MonsterBoard (#1 job site) with Online
Career Center, Student Center and About Work to create Monster.com
January 1999• Monster.com becomes first Internet site to advertise
during the SuperBowl at beginning of online growth
“When I grow up…”
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SuperBowl Ad
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The Brand
• Like Amazon or eBay, “Monster” is a pure, differentiated online brand
• Empowering the job seeker – “Never Settle”
• Initially a job seeker marketing strategy (“employers will go where the workers are”)
• Intern to CEO
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Extending the BrandExtending the Brand
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“It’s a Byers Market”
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Following the departure of Adam Crozier from the FA
The Times, 02 Nov 02 The Independent, 02 Nov 02
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Alliances – where your jobs also appear
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Industry Specific Alliances
CIMA, Jane’s Defence, Institute of Petroleum
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Search Engine Optimisation
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Monster TodayMonster Today
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MonsterMonsterAn International BrandAn International Brand
Belgium
France
Germany
United Sates United Sates of Americaof America
CanadaCanada
Hong Kong Singapore Australia India NewZealand
United
Kingdom
Ireland
Spain
Sweden
Denmark
Norway
Finland
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Today
• 22 countries, 14 languages with Jobline acquisition
• Over 20 million CVs worldwide• Over 1 million jobs live worldwide• Over 130,000 employers
• 26th Most visited website in the World
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Profile of a Typical Monster UK Job Seeker*
• Salary: £29,160• Age: 33• Years experience: 10.7• 40% Manager level and above• IT, Admin, Marketing, Sales, Finance• Found site through recommendation or
search engine
*Red Sheriff Survey, October 2002
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Our UK Clients
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How the Internet Changed How the Internet Changed RecruitmentRecruitment
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Recruitment on the webStatistics
• Two thirds of internet users (aged 25-34) use the web for job seeking*
• Over 1,000,000 CV’s are on top 5 UK sites
• 600,000 people a month look online for a job**
• More than 100,000 jobs posted on careers hubs in the UK
* NOP study (UK), June 02.
** NNR Pivot Report Oct 02
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Average Cycle Time: Internet vs. Traditional
0
30
60
90
120
Traditional Cycle Time Internet Recruiting Cycle Time
Assessment / Closing
1 week : closing1 week : interviewing
Source: Kennedy Information
Days
Interviewing
Candidate ID
1 week : candidate ID
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Top 20 IT Job Searches
1. Project Manager2. Java3. Support4. C5. SAP6. Web7. IT8. Security9. Oracle10.CAD
11.Network12.Cisco13.Unix14.Vb15.MCSE16.IT Manager17.Visual Basic18.Technician19.SQL20.ASP
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Job Searches by Category (monthly)
Category Searches
Information Technology 347,075
Administrative 323,769
Sales 245,336
Advertising/Marketing/PR
226,138
Computers, Software 214,081
Engineering 201,269
Internet/E-Commerce 161,894
Customer Service/Call Centre
159,244
Manufacturing 155,445
Telecoms 143,726
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Jobs Posted per Month
• Information Technology• Sales• Administrative and Support Services• Accounting/Auditing• Legal• Customer Service and Call Center• Engineering• Employment Placement Agencies• Human Resources• Manufacturing and Production
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Why online recruitment worksEasier for the job seeker…
Works infinitely more quickly and more targeted online than offline, with potential for a much broader scope of jobs geographically
…and much more cost efficient for the employer! Guardian – 400,000
per issue
Monster – 150,000 specific job searches per day
Guardian – £17,000 full page, run of press, one off
Monster – £250 (60 day life)
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What Our Clients are BuyingWhat Our Clients are Buying
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How Monster Makes Money
• Profitable globally and in the UK• Charge employers to post jobs on
site or search CV db (500,000+) • Banners, profiles, Webcasts• Power companies’ career sites, ATS
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Job Posting
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Company Profiles
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Webcast Streaming Video
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Corporate Career Sites
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Applicant Tracking Systems
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Opportunities for the FutureOpportunities for the Future
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• Job ads moving from newspaper to Internet• Companies need to be cost efficient in
hiring, particularly during a down economy• 25% of FTSE 250 companies have no jobs
area on their corporate web site; another 25% only rudimentary job postings with no apply online/db
• NHS and local government need to address hiring needs locally and globally
Online Recruitment – The Future
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HR and Technology
• Applicant Tracking Systems, either as ERP add-ons, stand alone software or integrated job boards
• HR Managers move from paper and Excel to sophisticated recruitment management systems
• HR uses technology to track and onboard candidates, with reporting to display effectiveness
•Use of XML for job postings and CVs opens up more fluid connection of HR systems
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Better Matching - Understanding Monster Users
• The Future is in the Data – better matching to get more targeted, quicker short lists
• Capture job seekers’ hard data (CVs) and soft data (ideal company, corporate structure, type of job, comp structure, etc.
• Automate the matching process intelligently
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