monthly marketing plans –...

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Monthly Markeng Plans – Overview The Localiiz Monthly Markeng plans provide a unique markeng soluon, designed to give small- to medium-sized businesses maximum markeng ‘bang’ for their dollar. Businesses gain exposure to our readers via several markeng tools Facebook promoons, email markeng, editorial exposure and banner adversing – using co-promoonal or joint markeng strategies together with a strong online presence. 18 April 2017

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Page 1: Monthly Marketing Plans – Overviewd3ph2ovtiyj37.cloudfront.net/wp-content/uploads/2017/05/15172450… · Localiiz lifestyle categories All plans Facebook Campaigns A series of shared

Monthly Marketing Plans – Overview

The Localiiz Monthly Marketing plans provide a unique marketing solution, designed to give small- to medium-sized businesses maximum marketing ‘bang’ for their dollar. Businesses gain exposure to our readers via several marketing tools – Facebook promotions, email marketing, editorial exposure and banner advertising – using co-promotional or joint marketing strategies together with a strong online presence.

18 April 2017

Page 2: Monthly Marketing Plans – Overviewd3ph2ovtiyj37.cloudfront.net/wp-content/uploads/2017/05/15172450… · Localiiz lifestyle categories All plans Facebook Campaigns A series of shared

Monthly Marketing Plans – Overview

Ongoing ExposureBe online 24/7Benefit: Brand building, triggers direct response

Weekly, scheduled marketing activity*Benefit: Triggers direct response

C o-Promotional Exposure

Directory ListingFull page directory listing with images, etcAll plans

Banner AdvertisingAdverts appear in relevant category editorialPlatinum+ Top article rotating wide bannerPlatinum Upper article rotating square bannerGold Footer article static button banner

Highlights & OffersContinuous exposure in the H&O section to promote news, offers, highlightsPlatinum, Platinum+

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Category EDMSeries of EDMs themed around the 8 Localiiz lifestyle categoriesAll plans

Facebook CampaignsA series of shared carousel Facebook-paid and organic campaigns, highlighting client focused articles, or client’s current highlight or offerPlatinum, Platinum+

Shared ArticlesInclusion in popular list-type ‘Top 10...” articlesAll plans; exposure level depends on plan purchased

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Dedicated sponsored content, Facebook campaigns or EDMsBenefit: Extra boost

Exclusive Exposure3

Platinum+

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8-WeekRotatingSchedule

EDM

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Shared Article

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Facebook PostArticle Focus

Facebook CampaignArticle Focus

Facebook PostH&O

Facebook PostH&O

Facebook CampaignClient Focus

Facebook CampaignClient Focus

Kids’ Classes

Activities/Going Out

HomeServices &Products

Style &Beauty

FamilyFocus

Health &Wellbeing

AdultLearning

Sport & Fitness

8 CLIENT LIFESTYLE CATEGORIES8 MARKETING ACTIVITIES8-WEEK ROTATING SCHEDULE

}Please visit http://bit.ly/LocaliizMarketingPlansfor examples, FAQ, and more information

* Weekly exposure applies to Platinum and Platinum+ clients Gold plan clients do not benefit from the Facebook activity other than when an article is promoted in which they are featured

Page 3: Monthly Marketing Plans – Overviewd3ph2ovtiyj37.cloudfront.net/wp-content/uploads/2017/05/15172450… · Localiiz lifestyle categories All plans Facebook Campaigns A series of shared

Monthly Marketing Plans – Overview

Website Visits

140,000 / month

Facebook 70,000+ (Fans)30,000+ (Group)

Email Subscribers

25,000+

Twitter Followers

11,000+

Instagram Followers

3,500+

AGE MALE / FEMALE

CONTACT: [email protected] call the sales team on 2559 5626