15% to 20% of UK Sellers revenue comes from international

markets for retailers selling internationally.

In the first half of 2015 there was a slight decreasing trend of

between 1% and 2% in international revenue each month,

mainly caused by volatile exchange rates, GBP becoming

stronger compared to the Euro.

Sales into Germany, the number one top foreign market for

British retailers, grew by 4% during May and June. France and

Italy are growing again after a steady drop in March and April.

US has seen a decline over the last few months.

British Sellers generate the most sales in Vehicle Parts &

Accessories, Clothes, Shoes & Accessories and Home,

Furniture & DIY categories. However, looking at individual

retailers, the overall percentage of their international sales is

the highest in categories such as Mobile Phones &

Communication, Jewellery & Watches and Clothes, Shoes &

Accessories.

1

In Summary

Monthly report on UK international salescompiled by WebInterpretSeptember 2015

International sales in the first half of 2015 in the UK, DE and US

2Report on British international sales compiled by Webinterpret, September 2015

(international sales generated by British sellers in a given month) / (international sales + domestic sales generated by British sellers in the same given month) = % of international sales

Chart 1.Calculation method

UK Sellers Revenue generated by international buyers for British Sellers who sell internationally accounts for 15% to 20% of the total online

sales revenue for those retailers. Each month in the first half of 2015 has seen a slight decrease of between 1% and 2% in international revenue

for UK Sellers. This was mainly caused by the change in the exchange rate, GBP becoming stronger compared to EUR, increasing the price for

buyers in Euro countries like Italy and France. There has also been some impact from US buyers slowing in the last two months of the half.

German Sellers For German Sellers, international sales for the first half 2015 were stable and sometimes increasing, likely also due to the

currency fluctuations. The UK is the main International market for German Sellers on these platforms, the weak Euro making their products

more competitive.

USA Sellers American international online sellers are a few steps ahead when it comes to % their overall sales made internationally. This might

be caused by the buyer's trust in the quality of items imported from the United States.

How UK international revenue breaks down between the top 10 foreign markets during the first half of 2015

3Report on British international sales compiled by Webinterpret , September 2015

(international sales generated by British sellers in a given country during a given month) / (international sales generated by British sellers overall in the same month) = Percentage of total international revenue generated by British sellers in a given month in a given market

Chart 2.Calculation method

Germany, which is the number one top foreign

market for British retailers, has been fairly stable

for UK Sellers.

Other top markets for British sellers such as

France and Italy were starting to grow again after

a steady drop in March and April.

On the other hand, British international sales

generated on the American market grew over the

first four months of 2015 and decreased by

around 1% in May and June as a result of changes

in the exchange rates.

International revenue of top 10 categories sold internationally by British sellers

4Report on British international sales compiled by Webinterpret, September 2015

(international sales of the top 10 categories sold internationally by British sellers are presented in percentages and were calculated by: (international sales of a given category in the time frame January - June 2015)/(international sales + domestic sales of the same given category in the same time frame) = % of international sales

Chart 3.Calculation method

The graph opposite lists the top 10 international

categories for British Sellers and the % of those

sellers revenue that is generated internationally.

Our analysis shows Sellers in the UK are

generating the highest international revenue in the

categories Vehicle Parts & Accessories, Clothes,

Shoes & Accessories and Home, Furniture & DIY

categories.

When looking at the amount of overall

transactions, UK Sellers are selling the most items

internationally in categories such as Mobile

Phones & Communication, Jewellery & Watches

and Clothes, Shoes & Accessories. This is a

reasonable indication that buyers from abroad

trust and like British items in these categories.

Position Country January February March April May June

1 Germany 10.4% 9.1% 8.8% 8.8% 9.6% 9.8%

2 United States

2.8% 3.3% 3.4% 3.5% 2.7% 2.4%

3 France 7.0% 6.2% 6.1% 5.8% 5.9% 6.1%

4 Italy 4.5% 3.6% 3.3% 3.4% 3.2% 3.3%

5 Australia 2.3% 2.1% 2.1% 2.4% 2.2% 2.2%

6 Spain 2.7% 1.9% 1.7% 1.9% 1.9% 1.9%

7 Ireland 1.2% 1.0% 1.1% 1.2% 1.1% 1.1%

8 Norway 0.3% 0.3% 0.4% 0.5% 0.5% 0.5%

9 Sweden 0.2% 0.2% 0.3% 0.3% 0.3% 0.3%

10 Canada 0.2% 0.2% 0.2% 0.3% 0.2% 0.2%

5Report on British international sales compiled by Webinterpret, September 2015

How British international revenue breaks down between the top 20 foreign markets during the first half of 2015

The same as in Chart 2.

Table 1.Calculation method

Ranking of the remaining top 20 foreign markets (1 - 10) for British sellers

Position Country January February March April May June

11 Denmark 0.2% 0.2% 0.2% 0.3% 0.2% 0.2%

12 Israel 0.2% 0.2% 0.2% 0.3% 0.2% 0.1%

13 Netherlands 0.2% 0.2% 0.2% 0.2% 0.2% 0.2%

14 Belgium 0.4% 0.3% 0.3% 0.3% 0.3% 0.3%

15 Finland 0.2% 0.2% 0.2% 0.2% 0.2% 0.2%

16 Portugal 0.2% 0.2% 0.1% 0.2% 0.1% 0.1%

17 Greece 0.2% 0.2% 0.1% 0.2% 0.1% 0.1%

18 Malta 0.2% 0.1% 0.1% 0.1% 0.1% 0.1%

19 Russia 0.0% 0.0% 0.1% 0.2% 0.1% 0.1%

20 Switzerland 0.2% 0.2% 0.1% 0.2% 0.2% 0.1%

6Report on British international sales compiled by Webinterpret, September 2015

How British international revenue breaks down between the top 20 foreign markets during the first half of 2015

The same as in Chart 2.

Table 1.Calculation method

Ranking of the remaining top 20 foreign markets (11 - 20) for British sellers

Position Category International revenue

11 Sound & Vision 14%

12 Toys & Games 24%

13 Photography 22%

14 Collectables 27%

15 Garden & Patio 8%

16 Video Games & Consoles 23%

17 Musical Instruments 15%

18 Pet Supplies 11%

19 Baby 13%

20 Music 35%

7Report on British international sales compiled by Webinterpret, September 2015

International sales of top categories

The same as in Chart 3.

Table 2.Calculation method

Ranking of the remaining top 20 categories for British sellers on international markets

Position Category International revenue

1 Vehicle Parts & Accessories 20%

2 Clothes, Shoes & Accessories 22%

3 Home, Furniture & DIY 9%

4 Mobile Phones & Communication 29%

5 Computing 19%

6 Health & Beauty 20%

7 Sporting Goods 13%

8 Business, Office & Industrial 12%

9 Jewellery & Watches 26%

10 Crafts 16%

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