monthly social media report - krds_fashion & retail
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www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
May 1st to May 31st 2014
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Fashion & Retail Brands Considered
Fans: 2,10,177
Fans: 31,35,776
Fans: 25,05,510
Fans: 21,04,504
Fans: 28,37,797
Fans: 2,53,000
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Methodology
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(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibilityFinal note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
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Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
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70.2
KRDS Engagement Score
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1.58
KRDS Engagement Score
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1.50
KRDS Engagement Score
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1.06
KRDS Engagement Score
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0.77
KRDS Engagement Score
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Top 5 Promotional PostsContent to publicize product promotions and discounts
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15.55
KRDS Engagement Score
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4.90
KRDS Engagement Score
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2.60
KRDS Engagement Score
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1.58
KRDS Engagement Score
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1.23
KRDS Engagement Score
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Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
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2.90
KRDS Engagement Score
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1.50
KRDS Engagement Score
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1.30
KRDS Engagement Score
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0.99
KRDS Engagement Score
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0.65
KRDS Engagement Score