monu manual section 1

8/6/2019 Monu Manual Section 1

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consultant name:

NATURAL SCIENCE FOR YOUR SKIN


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indexsection one The Company

section two Structure of the Skin

section three Monu Products

section four Monu Treatment

Consultation

section five Marketingand Branding Support

section six Glossary

section seven Slim Gel

section eight Galvanic and Prescription

section nine Renu-Anti-Ageing

Section ten Vitru-Mens Skincare

index


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section oneone

The Company

What we stand for

Our heritage

Our brand



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what we stand forQuality, purity, authenticity

Our mission

To create the ultimate products and treatments whilst respecting our world.

At MONU Skincare we strongly believe in the resourcefulness of nature and

the powerful properties natural products have to offer. We respect the

environment we live in.

From the finest of natural ingredients to the highest professional skincare

and treatments, MONU Skincare strives for the highest standards.

what we do best

Provide nurturing, pampering and soothing skincareOur history

research and constant innovation

Our unique products and treatment procedures mean that your clients will

benefit from advanced massage techniques and our constant innovation in

product creation.

Our products use some of the most advanced and intelligent actives to

ensure the best results for your clients.

Over thirty years experience of blending natural ingredients has secured

our position as the trusted partner to thousands of professional therapists.

Our pricing and support structures help to maximise your profits.

Let us help you share in our success

What you put on your body should be as

healthy and natural as what youd put into

it. We have always worked hard to ensure

that our products conform to a strictingredients policy and are manufactured,

by us, to the highest standards.


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bringing out the best in you,using the best of nature

NO ANIMAL TESTING

In line with EU regulations, all products are tested on human volunteers,

not animals. Since 1997 we have also ensured that none of our

ingredients have been tested on animals.

NO SYNTHETIC PERFUMES OR COLOURS

We are proud that our formulations exclude synthetic perfumes and

colours. Instead we prefer to use the unique aromas of pure essential oils.

Colour is provided by the ingredients or natural inorganic minerals.

OUR ECO ETHICS

At MONU, we know there are lots of things that we still need to dobut we are trying everyday to fulfil our responsibilities to the planet.

Our drive to become a Carbon Neutral company is already

supported by our use of recyclable material supplied to our

stockists.

We want you to feel good about buying our products, not just

because they are great, but also because we are thinking about

the environment for you.

WHAT WEVE DONE SO FAR

Weve always been concerned about the impact our business

could have on the environment, and have sought to minimise our

greenhouse gas emissions by committing to various initiatives:

RECYCLABLE PACKAGING

All our glass, plastic and aluminium bottles and tubes are

recyclable. All our cartons are recyclable and are made from

bleach free board. We source all our paper products from

sustainable forests.

LOCAL MANUFACTURING

We manufacture our products locally.

LOCAL SOURCING

We source all our essential oils locally.

NO AIRFREIGHT POLICY

We use land and sea to source our materials where possible.


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OUR HERITAGE

The story began over 30 years ago when British beauty

therapist, Susan Molyneux became, perhaps, the first beauty

therapist to recognise that the efficacy of professional

products required a different formulation to those available

at the time.

Unable to find a range that suited her clients

demands, Susan began creating her own products

from English herbs and plants, marine extracts and

natural ingredients to produce one of the most

exciting skin care ranges available to professionaltherapists, quickly becoming the number one

choice of beauty professionals in the UK.

As the brands reputation grew, Susan's reputation

also expanded internationally as the beauty

therapist who genuinely understood the

requirements of other beauty

therapists, delivering the

products to match.

Today, the brand hasthousands of beauty

therapists working with the

product each day and

delivering superb skin care

to millions of women

each year.

Susan herself is no longer a part of the Monu

skincare team, but the company is as committed to

her values as it was 30 years ago.

Over the past few years the brand has been

refreshed, new products and ingredients

introduced and innovative ranges created with

world class formulator, Dr. Colette Haydon.

New professional treatment protocols have been

designed by celebrated facialists, who have used

their extensive knowledge of skin and massage

techniques to enhance the results that the ranges

can achieve.

Manufacturing at the companys headquarters in

Cheltenham Spa has been painstakinglyoverveiwed to maintain every original aspect of the

brand, whilst innovating wherever it will improve

the final result.

The outcome is a British beauty brand

like no other. With heritage and an

incredible range of active ingredients,

professional beauty advocates and a

loyal fan base of millions around the

world.


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Monu skincareA new generation in skincare, using advanced skinscience and technology to produce skin excellence.

Brand differentiators

Monus skin and body treatments offer reliable solutions with

products tailored to meet the needs of four core treatment

classifications, based on skin types and conditions. The methods

and formula developed at Monu, have gained worldwide

recognition and are at the root of our success.The products are highly effective; the results are simple:

BETTER SKIN

Our products are known for their quality, purity and authenticity.

With a professional approach by our practitioners to the

consultation and recommendation of the Monu range, the client

experiences maximum benefit from the product.

Education of our skin treatment professionals and in turn their

clients, is also crucial in optimising the benefits of using the

products.Monu has built up a reputation for constant scientific innovation

and thoroughly researched ingredients and products. Our research

& development team consults international scientific data and is

constantly updated on new developments in the skincare industry.

This ensures they are fully aware of the needs of skincare clients

and the professionals treating them as well as the latest methods,

ingredients and treatments available.

Armed with this information and insight, Monu brings together the

power of science and the wonders of nature, creating advanced

products which give excellent results.



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New Product DevelopmentMonu Skincare is a market leader in the Skincare Industry, as a

result of our long term focus on research and the development of

exciting new products. Our world renowned research and

development team is led by Dr Colette Haydon.

Dr Colette Haydon (FRiFC)

Colette Haydon is a qualified doctor of pharmacy

and dermo-cosmetology (University of Lyon,

France). During her training and early career she

gained broad experience with the Institut

Merieux, L'Oreal/Lncome and Laboratoires C.

Le Moult/Phyta.

After moving to the UK she worked for both

Biocosmetics and The Wellcome Foundation. Dr

Colette Haydon is an acknowledged specialist in

skin and cosmetic technology. She is a frequent

contributor to glossies and beauty columns and a

member of the Society of Cosmetic Scientists. Her

laboratories are based in London where some of

the most prestigious UK skin care brands have

been formulated.


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Monu people

A team passionate about creating excellent products and delivering a great

service.

Monu quality in product manufacturing

Innovative, user-friendly products based on international scientific research.

In-house research & development creating advanced products that deliver

results.

Use of high-grade raw materials and concentrated active ingredients. No

animal testing. Mineral oil, lanolin, artificial fragrance and formaldehyde are

not used in our products.

Insistence on highest standards of manufacturing practice and quality control.

Monu training

Education and support from dedicated training professionals.

Access to first rate training materials and literature.

Additional online support offered via interactive website

Monu pricing

Highly attractive profit margins on retail products and professional treatments,

making it a very viable business proposition.

Support for your Monu business Regular newsletters.

Access to a dedicated business website.

Advice on your salon via our consultation service.

Monu packaging

Simple but thoughtful and attractive.

Packaged to ensure the stability of ingredients and protection of the product.

Use of colours and exclusive designs based on consumer research.

Monu promotional strategies & marketingmaterials

Gorgeous gift bags and promotional sets for use with special offers.

Sophisticated high profile marketing campaigns.

Great range of branded goods, as well as training and marketing materials.

Flexible systems which can be adapted depending on the salon space

available.

Free samples with selected purchases.


Why people choose Monu Skincare


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We have eliminated poor ingredients

from our products ensuring that you are onlyapplying high quality ingredients to your skin.

The table below lists ingredients that can often be found within many skincare

products, Monu products do not contain any of these!

Sodium Lauryl Sulfate (SLS)

POOR SKINCAREINGREDIENTS NEGATIVE EFFECTS ON THE SKIN

This is a foaming agent often found in shampoos, bubblebaths, and foaming cleansers, but it strips the skin and cancause sensitivity and dehydration.

Lanolin Derived from sheep wool this ingredient can often be found inlip balms. This ingredient blocks pores, causes breakouts andcan cause allergic skin reactions such as eczema.

Formaldehyde A preservative used in some products often nail polishes, thisingredient can give off a toxic gas causing irritations, especiallyto the mucus membrane.

Artificial Colours These colorants that are added to product to give it a certaincolour cause the pores to block resulting in breakouts.

Artificial Fragrance Artificial fragrance can cause hyper pigmentation if usedfrequently on the skin. Often used to make a product smell acertain way.

Para Amino Benzoic Acid

(PABA)

Often found in sun protection products, this irritating ingredientcan cause eczema within the skin and can often causeprickly heat.

Urocanic Acid Another ingredient often found in sun protection products,this ingredient can become a carcinogen when it comes intocontact with the sun!


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renu anti-ageingNatural/Genetic, Photo Ageing or Aged Skin

intensive care

Very Dry, Severe Discomfort & Elemental Damage

moisture richDry, Discomfort, Tautness, Dehydration

soothing touchSensitised, Irritated, Stressed & Elemental Damage

line smoothingFine Lines & Expression Lines

pure controlCongested, Break Outs & Shine

instant radianceDull Skin, Uneven Skin Texture and Tone

first defenceEnvironmental Damage and Sun Protection


MONU skin types, skin concerns and colour coding


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NATURALSCIEN

CEFOR

YOURS

KIN

Treatme

ntDecision

Tree

DRY/

SENSITIVE

NORM

AL/COMBINATION

O

ILY

ALLSKINTYPE

S

CONSULTATION

Natural

Genetic

Photoageing

AgedSkin

EXTRAFIRMING

CONSULTATION

VeryDry

Dehydrated

SevereDiscomfort

ElementalDamage

INTENSIVECARE

CONSULTATION

Dry

Discomfort

Tautness

DehydrationLines

MOISTURERICH

CONSULTATION

Sensitised

Irritated

Stressed

Elemental

Damage

SOOTHING

TOUCH

CONSULTATION

FineLines

FirstLines

ExpressionLines

LINE

SMOOTHING

CLEANSE

TREAT

RENUEXPRESS

RENULIFT

TREAT

COLLAGEN

TREAT

MONUEXPRESS

AROMATIC

COLLAGEN

OAT

TREAT

MONUEXPRESS

AROMATIC

COLLAGEN

OAT

ALGAE

TREAT

MONUEXPRESS

AROMATIC

ALGAE

CONSULTATION

Oily

Skin

Conges

tedSkin

Break

Outs

ExcessOil

Shine

PURECO

NTROL

TRE

AT

MONUEXPRESS

AROM

ATIC

CONSULTATION

DullS

kin

UnevenSkin

Texture

UnevenSkinTone

INSTANT

RADIANCE

CONSULTATION

En

vironmental

Damage

FIR

STDEFENCE

TREAT

MONUEXPRESS

AROMATIC

TREAT

MO

NUEXPRESS

A

ROMATIC


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