From the mood board you can see that the target audience is- Mainly the young youth- Aged 16 – 21Who are into Gospel but who want to convert It into Urban Gospel not the classics but The Gospel Today.Its all about the new side to Gospel, and the youth of today, are more interested in everything that’s new and because most of the youth today want to make it in the music(Gospel) industry, they would spend their time in the studio’s, making tracks and organizing events to spread the word around and getting everyone on the ‘vibe’.So doing something productive benefits everyone.

Life of Jordan:He’s 19 years old and he wants to go into the music (Gospel) industry, so heAttended college and studied music Btec to improve and develop his skills and understandingon music and because he wants to become his own producer and song writer, he does his ownResearch out of school hours and works in the studio’s, to broad his knowledge on many aspects on music. He’s lives in his own apartment, and buys the latest gospel magazines and CD’s to update him self on what's new and what he can base his tracks aroundHe has his own blog where people can comment on the tracks he creates to see where the public like or not and if there's any room for improvements.