mood & inspiration - womenswear forecast spring/summer 2014

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SPRING SUMMER 2014 FASHION FORWARD TRENDS

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With a new season, comes a new forecast, as summer 2014 is all set to witness a certain kind of voice in fashion - walking into a new era of individuality and expressionism. Reacting to almost everything that surrounds them, people are changing to develop specific tastes and distinctive personalities that all have something to say, categorized into out four emerging lifestyles of The Imperialist, The Minimalist, The Traditionalist and The Modernist. Compiled further into 2 sub themes for each our four consumer groups, this issue brings with a range of contrasting elements that coexist, represented through mood boards, colour boards, looks board, fabric and surface ideas and inspirational reference that helps you gather a guideline for the targeted summer season.

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Page 1: MOOD & INSPIRATION - WOMENSWEAR FORECAST SPRING/SUMMER 2014

SPRING SUMMER 2014

FASHION FORWARD TRENDS

Page 2: MOOD & INSPIRATION - WOMENSWEAR FORECAST SPRING/SUMMER 2014

SPRING SUMMER 2014WOMENSWEAR

Page 3: MOOD & INSPIRATION - WOMENSWEAR FORECAST SPRING/SUMMER 2014

Spring Summer 2014Walking into an era of individuality and expressionism, 2014 is all set to witness a certain kind of voice in fashion. Reacting to almost everything that surrounds them, people are changing to develop specific tastes and distinctive personalities that all have something to say and a message to send across, categorizing themselves into complete lifestyles which haven’t existed ever before. But what binds them all together is their free-spiritedness and the need to express, propagate and adorn what they believe in. Considering that our consumer is someone who is aware and conscious, the season brings with it a range of contrasting elements to cater to every kind of persona and every kind of choice…

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The Imperialist The Minimalist

The Traditionalist The Modernist

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Chateau de Versailles‘Lace on flounces and castles in the air, candy floss with marshmallows and ribbon in the hair’. Reliving a fairy tale life, a lifestyle that imitates the extravagance of Marie Antoinette and the like, this theme draws hints of the Rococo period in Versailles. Portraying the ‘Madame’ to be a snob, a social butterfly and the immortal diva, the look calls upon a world of pinks, powder blues, and chalk green with balloon dresses, vintage florals and whimsy sheers. Delicate yet aristocratic, the women waltz their way through the summer breeze, walking like princesses into a world that is nothing less than dream-like.

“We must never confuse elegance with snobbery”-Yves Saint Laurent

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The Imperialist | Chateau de Versailles

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The Imperialist | Chateau de Versailles

Defining the lavish lifestyle of the versailles, day baroque is reminiscent of the powder room and tea party scenes of the classic french chateaus. Soft and pale whimsical tones are interspersed to create a fancy and delicate appeal.Key Colors: Basilc, Stucco, Cashmere Blue, Mauve Glow, Peach Melba, Dusk, Aqua Gray, Champagne Beige

Chateau de Versailles

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The Imperialist | Chateau de Versailles

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The Imperialist | Chateau de Versailles

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