moomin marvellous: creating new audiences for a heritage brand · 2017. 9. 29. · the moomins and...

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Moomin Marvellous: creating new audiences for a heritage brand

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Moomin Marvellous:creating new audiences for a heritage brand
©BBC
Parents & grandparents

Intellectuals

Young females

Design aficionados
Parents & grandparents
Intellectuals
Young Females
Design aficionados
Learnings and Take Aways

1. Identify brand assets

2. Maximise opportunities the big moments present

3. Points of differentiation

4. Spokespeople

5. Influencers
‘The world is full of great and wonderful things for those who are ready for them.’

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