moontoast 6 bestpractices on how to deal with social media

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6 BEST PRACTICES TO GET THE MOST FROM YOUR FACEBOOK PRESENCE

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www.moontoast.com 2012

TO GET THE MOST FROM YOUR FACEBOOK PRESENCE

6 BEST PRACTICES
http://www.moontoast.com/http://www.linkedin.com/company/753435?goback=%2Efcs_GLHD_Moontoast_false_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2_*2&trk=ncsrch_hitshttps://twitter.com/Moontoasthttp://www.facebook.com/Moontoasthttp://www.youtube.com/moontoasttvhttp://www.moontoast.com/http://moontoast.com/


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INTRODUCTION

The social engagement potential of social media and Facebook

According to a recent report by the Mckinsey Global Institute,The social

economy: Unlocking value and productivity through social technologies, socialplatorms draw 1.5 billion users globally, and Facebook claims 64% o them. With

such a large user base - in the U.S. alone, 51% o the population uses Facebook

- companies cannot ignore the massive opportunity Facebook presents or

nding and engaging the new social customer. Not only does Facebook provide

businesses with the opportunity to connect with consumers, but consumers

expect this connection.

Regardless o whether your brand is business-to-consumer (B2C) or business-

to-business (B2B), all companies can utilize social media to their advantage, and

as Facebook represents the largest social network with 955 million active users,

this white paper will detail six best practices to make the most o your brands

Facebook presence. These best practices include:

1. Follow a new fan engagement framework

2. Engage in Social Activation

3. Conduct multiple, frequently promoted campaigns

4. OfferFacebookexclusivesthatfanswontndelsewhere

5. Enable social endorsement6. Measure results and adjust as needed (with a focus on Return on Fan)

Following these best practices will help your brand achieve positive results in

the estimated $1 trillion social media market.

TABLE OFCONTENTS

INTRODUCTION

BEST PRACTICE #1

BEST PRACTICE #2

BEST PRACTICE #3

BEST PRACTICE #4

BEST PRACTICE #5

BEST PRACTICE #6

CONCLUSION

ABOUT MOONTOAST 16

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http://moontoast.com/http://www.moontoast.com/http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economyhttp://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economyhttp://www.socialbakers.com/facebook-statistics/united-stateshttp://www.socialbakers.com/facebook-statistics/united-stateshttp://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economyhttp://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economyhttp://www.socialbakers.com/facebook-statistics/united-stateshttp://www.socialbakers.com/facebook-statistics/united-stateshttp://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economyhttp://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economyhttp://www.moontoast.com/


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INTRODUCTION

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The need for a new way to capture social marketing ROI in Facebook

Most fans followbrands for games,contests, andpromotions. Despitethe potential forsocial engagementcommerce, marketersstillndFacebook

ROI elusive.

According to recent data rom Alexa, Facebookis currently the second most popular website

in the world. Individual visits to Facebook last

an average o 24 minutes, with almost a minute

spent on each page view.

These acts position Facebook as the perect

venue or interaction between brands and their

customers. McKinsey predicts that companies

that rely on consumer insights or productdevelopment and marketing, such as those in

the consumer packaged goods industry, can

use social media to create additional value up

to 30% o current spending on these activities.

However, most companies have not yet

perected their technique or maximizing

Facebook returns in terms o both business

ROI and new consumer insights. According

to an eMarketer white paper, only 20% o

marketers believed that social media produced

a quantiable ROI in 2011. One o the major

reasons why brands have not ully tapped into

the Facebook potential is due to the act that

most o them ail to oer ans what they want

rst and oremost rom brands they ollow

a recent Lithium survey points to 65% o

ans connecting with brands on Facebook orgames, contests, and promotions.

The apparent digital divide between potential

returns and actual results on Facebook

indicates the need or a new approach and

measurement o social media success a

ramework that helps brands engage with

Facebook ans, and enables interaction and

transaction on the social and mobile level (ormore on Moontoasts ramework, read this

spotlight on Social Media, Return on Fan).

Social engagement and commerce, dened as

engagement and commerce conducted in the

social space, represents a simple but powerul

premise that lies at the core o generating

ROI through Facebook. McKinsey reports that

1/3rd o consumer spending can be inuenced

through social shopping, highlighting the

untapped potential o social commerce.

Companies spend eort building and engaging

with communities on Facebook, but in order

to benet rom these communities, brands

need to turn community members into active

consumers. To do this, brands can ollow these

six best practices:

www.moontoast.com
http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.alexa.com/siteinfo/facebook.comhttp://whitepapers.adweek.com/content20457http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.bizjournals.com/nashville/print-edition/2012/05/04/moontoast-nashville-fans-online.html?page=allhttp://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economyhttp://www.moontoast.com/http://www.moontoast.com/http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economyhttp://www.bizjournals.com/nashville/print-edition/2012/05/04/moontoast-nashville-fans-online.html?page=allhttp://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://whitepapers.adweek.com/content20457http://www.alexa.com/siteinfo/facebook.comhttp://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/


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Follow a new fan engagement framework

BEST PRACTICE # 1:

In order to succeed and drive ROI on Facebook, companies rst need to ollow a

new method or engaging with ans. This method, called Discovery-Interaction-

Transaction-Endorsement (DITE), combines the community-building value o

customer insights and positive branding with the need to move these customers

through a transactional unnel. DITE takes potential customers through our

distinct steps, driving value at each phase:

NEW FRAMEWORK

1. Enable social discovery

2. Enable social interaction

3. Enable social transaction

4.Enable social endorsement


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ENABLE SOCIAL DISCOVERY

To enable social discovery, your brand needs to meet consumers where they

spend their time online. On Facebook, this means researching demographic

inormation such as what your customers Like or what city or state they live in.

Your brands should then share your content in conversations aligned with your

ollowers interests and passions.

Additional inormation such as whether consumers browse the internet using

laptops, tablets, or mobile will also inuence your method or enabling discov-

ery. In Top Digital Trends or 2012, eMarketer reports that the use o mobile

phones and tablets will continue to rise in 2012, meaning that companies need

to acilitate discovery across multiple platorms and screen sizes; or example,a user browsing Facebook on their smart phone will not see standard Facebook

ads, so that user will only discover your brand through what they see in their

newseed.

4

#1
http://www.moontoast.com/http://www.omniture.com/offer/1338http://www.omniture.com/offer/1338http://www.moontoast.com/


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ENABLE SOCIAL INTERACTION

Social interactions involve getting customers to click on your content and

ollow your calls to action. To do this, you need to listen to what consumerswant and need, and then cater to those individuals to create proportional

value. A recent Lithium survey ound that 67% o consumers connected

with a brand or exclusive oers, while 65% did so or games, contests, and

promotions. From a CRM standpoint, interacting with customers through

social media is also important or customer retention; Carol Rozwell o

Gartner stated that ailure to respond to customers via social channels can

cause a 15% churn rate.

Creating meaningful interactions

To create meaningul interactions, give consumers what they

want. Run contests, promotions, games, and exclusives to give

consumers a reason to continue interacting with your brand. This

can also include giving the consumer control over events, such

as voting on which avor to create or a snack company or what

design to discount at a clothing store.

As important as creating this content is presenting it, and to do

this, make sure the oer provides a strong call to action, value

proposition, and bold graphics.

#2

Example of an ad that does a good job of

enabling social interaction
http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/http://www.eweek.com/c/a/IT-Management/Social-Media-Expectations-Should-Influence-Businesses-Gartner-609825/http://www.eweek.com/c/a/IT-Management/Social-Media-Expectations-Should-Influence-Businesses-Gartner-609825/http://www.eweek.com/c/a/IT-Management/Social-Media-Expectations-Should-Influence-Businesses-Gartner-609825/http://www.eweek.com/c/a/IT-Management/Social-Media-Expectations-Should-Influence-Businesses-Gartner-609825/http://www.forbes.com/sites/marketshare/2012/01/23/the-wide-divide-between-brands-and-consumers-in-social-media/


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ENABLE SOCIAL ENDORSEMENT

Arguably the most important step o the DITE ramework, enabling social

endorsement allows the social sales cycle to propagate itsel. According to

McKinseys recent study, 1/3 o all purchases could be inuenced by social,

creating an enormous potential or companies to successully utilize social

media, and specically, Facebook.

Social endorsements have a potent eect on sales; social analytics company

Spinback claims that each social Share o a product, service, or event, leadsto an average o $2.10 in incremental sales. To leverage ans own network and

marketing abilities, companies should easily enable ans to share with their

social graph.

Adding a large, easily seen Share button ater completing a transaction is a

good way to remind ans to share with their riends, and simply posting a call

to action asking ans to share their transaction will increase their likelihood o

sharing.

#4

$$$

ENABLE SOCIAL TRANSACTION

This third step represents the transition rom enticing customers intoclicking on your content to actually completing some sort o transaction.

Companies in this phase o social media marketing can utilize dierent

transactional methods depending on the end goal, ranging rom obtaining

an email in exchange or a ree download or lead acquisition, to hosting a

ash sale on your Facebook page to close direct sales. The key in the social

transaction phase is the completion o your call to action (CTA), whatever

that CTA may be.

#3

$

SHARE
http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economyhttp://mashable.com/2011/05/12/buddy-media-spinback-acquisition/http://articles.businessinsider.com/2012-03-02/tech/31116055_1_mark-zuckerberg-social-network-site-social-graphhttp://articles.businessinsider.com/2012-03-02/tech/31116055_1_mark-zuckerberg-social-network-site-social-graphhttp://mashable.com/2011/05/12/buddy-media-spinback-acquisition/http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy


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Social activation

BEST PRACTICE #2:

Facebook has evolved over the past eight years, and or brands, the most recent

wave o Facebook marketing centers around social activation. Following the rst

wave o listening to consumers and the second wave o publishing content, social

activation entails reaching customers on Facebook and eectively engaging

with them. Facebook announced that only 16% o brand posts reach ans o

those brands, and, according to Michael Wu o Lithium, 70% o customers do not

reengage with a an page ater Liking that brand.

To engage with ans on Facebook, brands cannot rely on the traditional disruptive

marketing tactics o pushing customers to brand pages. Instead, companies

need to meet the customer on their own ground in the newseed. Meeting theconsumer with the right oer at the right time means that brands will not only

engage with their current customers, but they will also have the ability to reach

into the social graphs o those customers who eagerly share content they nd

valuable with their own riends and connections.

Whats on your mind?

MEET YOUR

CUSTOMERSIN THE

NEWS FEED

Hi!
http://www.moontoast.com/http://mashable.com/2012/05/24/facebook-post-reach/http://lithosphere.lithium.com/t5/Science-of-Social-blog/Quantifying-Facebook-Engagement-More-than-Just-Counting-Fans-and/ba-p/26022http://lithosphere.lithium.com/t5/Science-of-Social-blog/Quantifying-Facebook-Engagement-More-than-Just-Counting-Fans-and/ba-p/26022http://mashable.com/2012/05/24/facebook-post-reach/http://www.moontoast.com/




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Tools to engage in social activation

Companies cannot simply create Facebook

stores with the hope o attracting visitors

to their page. Apps such as Moontoasts

Social Activation Engine, which includes

social marketing and social commerce

applications that allow distribution

anywhere within the Facebook newseed,

play a crucial role in eective social

activation. Using Moontoasts distributedstore, a new consumer packaged goods

brand took just three hours to outsell what

that brands tab stores had sold in the past

year!

Another example o successul social

activation on Facebook comes rom a

recent cause campaign originated by

Hans Zimmer, which included the use o acontextual app or completing a download-

or-donation within the newseed. This

initiative helped over 8,000 people donate

to the Hans Zimmer campaign or the

Aurora victims.

www.moontoast.com
http://www.moontoast.com/http://www.moontoast.com/social-activation-enginehttp://www.moontoast.com/social-activation-enginehttp://www.moontoast.com/http://www.moontoast.com/http://www.moontoast.com/social-activation-enginehttp://www.moontoast.com/social-activation-engine




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BEST PRACTICE #3:

Conduct multiple, frequently promoted campaigns

The social space moves very quickly, and social media users enjoy and expect this ast pace. Consider the popularity o live-

tweeting, which is dened by Twitter developers as the practice o engaging on Twitter or a continuous period o timeanywhere rom 20 minutes to a ew hourswith a sequence o ocused Tweets.

While Facebook users measure time in hours rather than minutes, remember that according to a study by analytics company

Edgerank Checker, customers actively engage with the average Facebook post or just three hours. Combined with the act that

only 30% o ans return to brand pages, the data suggests that in order to cater to social users short attention spans, successul

campaigns on Facebook must be promoted every 3-4 hours or a short timespan, usually one to three days.

Successfulashcampaigns

In 24 hours, a consumer goods company used Moontoast apps to host a

ash sale, and the supporting ad campaign experienced over 14x ROI. Even

more telling, one consumer packaged goods company conducted a success-

ul 24-hour ash campaign with Moontoast, and 80% o total sales occurred

in the rst 7 hours. Targeting consumers in the newseed leads to greater

success than attempting to drive them to separate Facebook tabs or a brand-

ed page.

Creating multiple mini-campaigns within an overarching Facebook cam-

paign strategy will allow your company to reap the benets o ash sales and

numerous short bursts o revenue.

By creating a Moontoast-powered

socialstoretosupporttheirashsale,a consumer goods product launch

achieved 14x ROI

FLASHSALE

SOCIAL

STORE

INCREASEROI

+ =
https://dev.twitter.com/media/live-tweetinghttps://dev.twitter.com/media/live-tweetinghttp://techcrunch.com/2012/01/17/how-often-should-facebook-pages-post/http://techcrunch.com/2012/01/17/how-often-should-facebook-pages-post/https://dev.twitter.com/media/live-tweetinghttps://dev.twitter.com/media/live-tweeting




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Offer Facebook exclusives that fans wont find elsewhere

BEST PRACTICE #4:

As we explained in our Direct to Consumer eBook, three out o ve individuals

who Like brands on Facebook do so to receive special deals. Statistically speaking,over 50% o people ollowing your company expect to be rewarded or Liking

your page, so oer them exclusive coupons, sales, or clearance items that they can

only nd on Facebook. Even something as simple as oering an exclusive product

combination can be enough to make Facebook users eel special and generate a

signicant return on their Like. Such an approach in turn increases direct social

sales and, in act, becomes a powerul way to create social marketing campaigns

that are sel-unding.

Lady Antebellum used Moontoasts distributed store to combine best practices #2and #4, driving their largest online sales day on Facebook ever by selling bundle

packages o 8x10 autographed photos with a hoodie and making the sales through

ans newseeds. Speaking about the sale, A Lady Antebellum representative stated:

The Moontoast test we did for Lady Antebellum blew us away. Not only was the

campaign a success from a sales perspective, but it was also a success from a consumer

engagement perspective, with more than 85% of the sales from new customers not part

of our existing email or sales databases.

This deal sold out in one hour targeting an exclusive oer to ans in the Facebooknewseed. That night the hoodie was reintroduced by itsel and sold out in ten

minutes. Adding to the initial inventory, the hoodie continued to sell throughout

that weekend.

Driving social sales

Two key points rom Lady

Antebellums success are that

the oer led to more sales, and

equally important, by putting

their exclusive oer in the

newseed, the sale drew more

new customers, suggesting

that the deal reached a larger,previously untapped audience.
http://www.moontoast.com/ebookshttp://ladyantebellum.com/http://ladyantebellum.com/http://www.moontoast.com/ebooks


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Enable social endorsement

BEST PRACTICE #5:

Social endorsement plays a pivotal role in the

DITE methodology, and due to its importance,

it warrants its own best practice treatment.

According to Buddy Media ounder Mike

Lazerow, social media inuences 90% o

purchasing decisions, creating an enormous

opportunity or those companies who can

successully channel this inuence. By

creating opportunities or positive mentions

on Facebook, companies like TicketMaster can

earn an average o $6-8 in new ticket sales or

each socially reerred prospect.

HOW TOINCENTIVIZE SOCIAL

ENDORSEMENT

Large, easily visible Share buttons put the

thought o sharing in the customers mind.

When combined with a specic call to action

to share with their riends, ans are more likely

to take part in Facebook reerrals, especially

or group activity purchases like concert or

movie tickets.

For non-group ocused products and services,

urther incentives help convince consumers

o the worth o sharing their purchase.

Promotions may include basic reerral bonuses

or sharing such as:

X% o next order

Free shipping on the current order or

clicking Share at checkout

$X o coupon

Free git or Sharing

More sophisticated incentives may ocus on

perormance-based reerrals, such as:

One ree month o service or every

successul reerral

$X or each customer directly reerred

These reerrals may prove very eective, but be

sure not to get caught up in the excitement o

heavily discounted reerral sales; ater all, yournet revenue still needs to result in a prot!

Social mediainuences90%ofpurchasing decisions

www.moontoast.com
http://twitter.com/lazerowhttp://twitter.com/lazerowhttp://mashable.com/2011/05/12/buddy-media-spinback-acquisition/http://www.businessinsider.com/the-rise-of-social-commerce-deck-2012-2#-23http://www.moontoast.com/http://www.moontoast.com/http://www.businessinsider.com/the-rise-of-social-commerce-deck-2012-2#-23http://mashable.com/2011/05/12/buddy-media-spinback-acquisition/http://twitter.com/lazerowhttp://twitter.com/lazerow




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SOCIAL ENDORSEMENT MAY REPLACE TRADITIONAL SALES

Just as Facebook and content marketing have challenged traditional disruptive

marketing, social endorsements will challenge the traditional view o sales. New

mobile service provider Solavei attempts to place customer endorsements at

the core o its marketing and sales strategy, with Solaveis CEO stating We are

going to make a dierence in peoples lives by shiting billions o dollars rom

traditional mass-media advertising into the greatest advertising vehicle today

people.

The mobile provider will oer customers $20/month or every three new

members that they (or someone in their personal network) reer to Solavei. This

creates the potential or customers to earn a recurring monthly income throughacting as salespeople or the mobile company, potentially eliminating the need

or an ofcial sales-orce. Only the ofcial launch o the company in September

will prove whether such a bold social endorsement strategy works in practice,

but i the increased trust people typically put in other customers proves true

in this scenario, Solavei may have the most cost-eective salespeople in the

mobile world.
http://www.virtual-strategy.com/2012/07/26/solavei-introduces-first-social-commerce-network-mobile-services-distributionhttp://www.virtual-strategy.com/2012/07/26/solavei-introduces-first-social-commerce-network-mobile-services-distribution




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Measure results using Return on Fan

BEST PRACTICE #6:

All o the best practices ound in this white paper will help your brand achieve the

seemingly elusive Facebook ROI. However, without measuring the right things,

you may experience a positive return without ever knowing it.

RETURN ON FAN

(ROF)

With the DITE methodologys ocus on relationships, relevancy, and results,

tracking the process as a whole provides marketers with an important social

media metric: Return on Fan (ROF). Instead o ocusing solely on ROI, which

is contained within the transaction and endorsement phases o DITE, ROF

accounts or all our steps, measuring the unique value each step contributes

or social media marketers.
http://www.bizjournals.com/nashville/print-edition/2012/05/04/moontoast-nashville-fans-online.html?page=allhttp://www.bizjournals.com/nashville/print-edition/2012/05/04/moontoast-nashville-fans-online.html?page=all


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Measuring social discovery requires recording impressions o a Brands social presence.

To do so, simply add up all possible impressions across Facebook to determine your

brands visibility to customers. According to eMarketer, the majority o marketers relied on

these metrics in 2011, but as discovery only covers the rst step in the DITE ramework, themetrics do not provide meaningul ROF.

Measuring social interaction involves tracking anyone who opens and navigates through

content once they have discovered it. Measure social interaction by recording the

number o meaningul engagements users have with your Facebook content, including

clicks, completion o polls, comments, contest submissions, etc.

Measurement o social transactions is more similar to traditional marketing and sales

metrics. Measuring social transaction involves tracking how many customers completed

your call to action (CTA), which may include recording qualied leads, social sales, and

revenue.

Social endorsement represents an entirely unique measurement and should be measured

by your brands ability to grow organically by tapping in to your ans social graphs.

Enabling ans to share their transactions can provide a low-cost method or brand growth,

and successul social endorsements will allow or exponentially increasing growth withconsiderably lower expenses than those associated with traditional marketing.

Moontoast oers a ull analytics suite or our customers that provide comprehensive

tracking o metrics at each step o the DITE ramework. Our analytics suite ultimately gives

customers actionable insights on how to enhance perormance with subsequent Facebook

eorts.

TRACKING

SOCIAL DISCOVERY

(SIMILAR TO CPM)

TRACKING

SOCIAL INTERACTION

(SIMILAR TO CPC)

TRACKING

SOCIAL TRANSACTION

(SIMILAR TO CPA)

TRACKING

SOCIAL ENDORSEMENT
http://www.omniture.com/offer/1338http://www.moontoast.com/products/moontoast-analyticshttp://www.moontoast.com/products/moontoast-analyticshttp://www.omniture.com/offer/1338


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Combine best practices to maximize ROF

BEST PRACTICES: THE SYNERGISTIC EFFECT

The six best practices outlined in this Whitepaper will help any brand improve

their Facebook ROI and ROF. Although each best practice stands eectively on its

own, combining them produces a synergistic eect and oers the best cumulative

results. For example, targeting users in their own newseed (#2) with a time-

sensitive ash deal (#3) that they can only nd on Facebook (#4) will likely lead to a

higher ROI and ROF than conducting each campaign on its own.

Its time to expand your use o Facebook past monitoring conversations, gathering

consumer insights, and abstract branding. Facebook has the potential to directly

impact your companys bottom line, and ollowing the best practices in this white

paper creates a positive end-result or both your company and your customer.

6 BEST PRACTICES

Follow a new fan

engagement framework

Engage in Social

Activation

Conduct multiple,

frequently promoted

campaigns

Offer Facebook

exclusives that fans wont

find elsewhere

Enable social

endorsement

Measure results usingReturn on Fan

#1

#2

#3

#4

#5

#6


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GET CONNECTEDABOUT MOONTOAST

Moontoast is an emerging leader in social marketing, social commerce

and social analytics. Moontoasts Social Activation Engine enables

brands to eectively ocus their social eorts on relationships, relevancy

and results through a library o social engagement and commerceapplications distributed on Facebook, Twitter, Pinterest, blogs and

afliate websites. Brands can directly measure social and transactional

results using Moontoasts patent-pending Social Analytics Suite.

Gartner Research has named Moontoast a Cool Vendor in Music and

eCommerce, and Billboard Magazine called Moontoast a Top Startup o

2011. For more inormation, visit www.moontoast.com.Direct-to-Consumer 2.0

How We Learned to Stop Worrying &

Love the Data Bomb

The Social Commerce OpportunityThe Fan Brands Guide to Facebook

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