Drive awareness, increase engagement and consideration of Moose Toys during Christmas.

Brief:

Moose Toys

Big Family Little Income, Childhood 101, Picklebums and School Mum

Influencers:

In a competitive category, Moose wanted to be known as the brand to look out for during Christmas. They needed to educate consumers about their product USPs

Objective:

Each of the four bloggers created two pieces of content featuring a Moose Toys product. The content focused on accentuating the inventive and educational nature of three Moose Toys products. The content was also shared across Facebook and Instagram

Activity:

28,000 people read the blog content, over double the benchmark

300,000+ organic reach on Facebook

1,000+ comments on the blog content

Results:

The high level of engagement (comments and dwell time) indicates that these influencers were the perfect match for Moose Toys, as they spoke to the relevant target audience of parents with children between the ages of four and nine.

Many of the comments indicated an intention to buy the products.

Insights:

Case Study: