moovit growth case study / yovav meydad
TRANSCRIPT
![Page 1: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/1.jpg)
REVOLUTIONIZING LOCAL MOBILITY
© COPYRIGHT 2016 MOOVIT
REVOLUTIONIZING LOCAL MOBILITY
![Page 2: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/2.jpg)
Yovav (a.k.a. Jay)
Fun facts: - In past 4 years traveled on 7 different transit types in 20 cities - The drummer of the Moovit band
Who is this person speaking?
![Page 3: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/3.jpg)
8 Billion People 900 Million Cars
![Page 4: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/4.jpg)
Time spent on transit daily
Transit takes a big part of our lives
![Page 5: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/5.jpg)
F(x)GPS Updates Alerts
Trip Plan
Real-Time Data
Mobile Payment
Alerts
Schedule Service Alerts POI
Crowdsourced data
F(x)
![Page 6: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/6.jpg)
Multi Model - Omni Search for the metro area
Combining Taxi / Carpool / car sharing
Real-Time alerts & delays
![Page 7: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/7.jpg)
50 Million UsersThe World’s Leading Transit App
47 Languages
68 Countries
1200+ Cities
![Page 8: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/8.jpg)
47 Languages
67 Countries
1200+ Cities
![Page 9: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/9.jpg)
Early 2013
![Page 10: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/10.jpg)
![Page 11: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/11.jpg)
Mid 2013
![Page 12: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/12.jpg)
End of 2013
60% said : “Not available in my city!”
![Page 13: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/13.jpg)
We added the option to volunteer
End 2013
![Page 14: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/14.jpg)
Users have shown high interest globally
![Page 15: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/15.jpg)
…and sent a ton of data
![Page 16: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/16.jpg)
![Page 17: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/17.jpg)
The world’s most advanced Transit Editor
Early 2014
![Page 18: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/18.jpg)
THEN April 7th, 2014
Medellín - Colombia Population: 2M
FIRST CITY March 25th, 2014
João Pessoa - Brazil Population: 800K
Wheel in Motion
![Page 19: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/19.jpg)
0
300
600
900
1200
Q1-2014 Q2-2014 Q3-2014
1,142
657
381
Moovers growth
![Page 20: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/20.jpg)
Optimized the on-boarding process
15% lift 10% lift
![Page 21: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/21.jpg)
also optimised the 2nd step of the funnel
Respond to invite then register (desktop only) One step registration on mobile
![Page 22: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/22.jpg)
0
35000
70000
105000
140000
Q1-2014 Q2-2014 Q3-2014 Q4-2014 Q1-2015 Q2-2015 Q3-2015 Q4-2015 Q1-2016 Q2-2016 Q3-2016
122,800
74,800
41,20825,877
14,8719,8405,1042,9831,142657381
122K Moovers from 142 countries & 2100 cities
![Page 23: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/23.jpg)
Made it scalable using self management features
Messaging Ranks
Moderation
![Page 24: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/24.jpg)
Local communities were formed
![Page 25: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/25.jpg)
Getting ready for the 2016 Olympics
![Page 26: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/26.jpg)
City of Rio 2016 Olympic Games Official Partner
![Page 27: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/27.jpg)
![Page 28: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/28.jpg)
Budapest Venezia Napoli Tr ieste Buenos Aires S i n g a p o r e S a n t i a g o Bogota Torino Milano Blumenau Salerno Pisa Juiz de Fora Bolonia Porto Alegre Berlin Paris NYC Tel Aviv Los Angeles London Miami Munich Dublin San Francisco Venezia Napoli Trieste Buenos Aires Singapore Santiago Bogota Torino M i l a n o B l u m e n a u Salerno Pisa Juiz de Fora
A new city every
16 Hours
![Page 29: Moovit Growth Case Study / Yovav Meydad](https://reader036.vdocument.in/reader036/viewer/2022070512/589c2b3f1a28ab65248b5faf/html5/thumbnails/29.jpg)
REVOLUTIONIZING LOCAL MOBILITY
© COPYRIGHT 2016 MOOVIT
REVOLUTIONIZING LOCAL MOBILITY