We ought to be more like

ChoColate has been Considered

the food of the gods.

ages.classes. cultures. ethnicities.

hoWeVer, it is enJoYed

aroUnd the World bY PeoPle oF all

[ We ought to be more like chocolate. ]

Chocolate is universal.

aPProximatelY

600,000 tons are ConsUmed in the World eaCh Year.

[ We ought to be more like chocolate. ]

Chocolate knows no bounds.

it is non-DescriMinatorYnon-DenoMinationalnon-partisan.

chocolate speaks all languagescoMes in all sizes, shapes anD colors.

the eConomiC imPaCt oF ChoColate is enormoUs.

40-50 Million people dePend on CaCao For their liVelihood.

We ought to consiDer hoW our Decisions iMpact those other than ourselVes.

the PsYChologiCal and health imPaCt

is also enormoUs.

sCientists Claim that ChoColate,

eaten in moderation,

Can loWer blood PressUre.

the azteCs belieVed ChoColate Was

an aPhrodisiaC. While sCienCe isn’t readY to

ProVe it to be trUe, ChoColate does Contain

PhenYlethYlamine WhiCh Creates a ChemiCal

reaCtion in the brain similar to that oF

falling in love.

[ We ought to be more like chocolate. ]

chocolate Makes people Feel gooD :-)

it takes approXiMatelY

5 Years For a cacao tree to begin bearing Fruit

(cacao poD).

eaCh Pod is aboUt the size oF a PineaPPle

and holds thirtY to FiFtY seeds.

it takes betWeen

400-500 seeDs to make one PoUnd oF ChoColate.

all gooD things take tiMe anD patience.

[ We ought to be more like chocolate. ]

so, ChoColate Can aFFeCt

our MooD, our health,

our econoMies

anD each other.

Yep, we definitely ought to be more like chocolate.

WE Wish you

a MosT joyous holiday sEason

and

Good hEalTh, haPPinEss and

PRosPERiTy ThRouGhouT ThE nEW yEaR.

Your friends at Boondock Walker

mark neadmichael lehtomeredith Pangrace brian Willsediann mistelskeCarrie Wing

photo bY Dan Morgan

Walk the walk.™

BoondoCKWalKER

www.boondockwalker.com

boondock Walker is a strategic brand, communications and

design firm. our passion is helping clients identify their

distinctive culture and values, connect with their audiences

— and create powerful customer experiences.