Advertising and Media Kit 2018

More news. Less fluff. All local.

Wausau Pilot & Review

2 Wausau Pilot & Review

OUR REACH

Who reads Wausau Pilot & Review?* 40% are age 35-54* 76% have an annual income of $50,000 or more* 62% are college educated

Top interests:* Food* Real estate* Home & garden* Consumer electronics* Entertainment* Pets* Sports

DEMOGRAPHIC INFORMATION

19%

7%

18-24

28%

25-34

21%

35-44 45-54

16%

55-64

8%

65+

AGE GENDER

59%41%

Female

Male

Since its launch in March 2017, Wausau Pilot & Review has grown exponentially. And we're still growing!

Source: Google Analytics, June 1, 2018

At our current rate, we are reaching more than triple that of the city’s weekly newspaper and rivaling the weekly circulation for the city’s daily newspaper.

What does that mean to you? Outstanding value for your local business at competitive rates, all while supporting valuable local journalism you won't find anywhere else.

11,300Average Page Views Daily

25K

75K

125K

325K

733% More Readers in 2018

Monthly Page Views:

Wausau Pilot & Review reaches a monthly combined audience of:

339,000 Page Views

129,175Monthly Visitors

10,000 + Followers

80,000 Unique Visitors

March 2017 May 2017 September 2017 May 2018

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Wausau Pilot & Review partners with Broadstreet Ads to provide the most responsive and effective digital advertising in today’s competitive marketplace. Use your graphic, let us design an ad for you, or choose from one of these or other unique and eye-catching formats:

Sticky Ad: Like a post-it note on a newspaper, this bright yellow ad affixes to the homepage with a simple sentence-long message or call to action from your business. One click leads the reader directly to you.

The Amazing Cube: We’ve never seen anything quite like it. All you need is six images and a logo for this animated ad. The

six-sided cube rotates, with options for adding text. This ad is proven to get attention and is perfect for restaurants, landscapers, real estate agents and car dealers. Each side of the cube can link to different destinations on your website. One of the most successful Broadstreet Ad formats available, with the highest possible return on investment.

ADVERTISING OPTIONS

Sneaker: An ad that "sneaks up" on the bottom of the page with your banner or message along with a clickable link to you. Especially effective for mobile!

Real Estate Gallery: An ad format specifically for real estate agents selling peroperty, this displays a real estate logo, agent's name, photo, and place for images and other details of the listing.

Ask about our Real Estate Profile, too!

WHAT OUR ADVERTISERS ARE SAYING:

"We knew we wanted to advertise with Wausau Pilot & Review because of the easy format and no fluff, balanced coverage of the news that affects our area. Our ads are viewed by customers throughout the region and viewership has grown beyond our expectations! We routinely ask our customers where they heard about our agency and they consistently say from our ads online with the Wausau Pilot and review."

- Ann & Scott Hunger, owners of Travel Leaders of Wausau

Our firm has an annual agreement with Wausau Pilot & Review for Donahue Super Sports in Wisconsin Rapids, WI. We purchase the Super Leaderboard ad for this client due to the results this client receives in terms of click thru rates and impressions. The CTRs we receive are more than double the industry standard!

- Kevin Weber, Weber & Weber LTD

WHAT OUR READERS ARE SAYING:

"An incredible asset to the community! - Dan G

"Non-political, honest reporting. Thanks for digging deep into the things that we truly care about in this area!" - Becky H.

"Real news for the people! Reporting on issues of concern in the area. Thank you!" - Deb B.

" Actual investigative reporting that the Wausau area deserves." - John W.

"I have found the Wausau Pilot & Review to be a must-read for ideas, conversations and unashamed reporting for our community. I have donated and hope others do too so that this resource can continue!" - Dale B.

The Event Ticker: This completely customizable ad lists all of your upcoming events in an easy-to-read scroll, with links that take readers directly to your Facebook page, website, or ticketing page. Perfect for theaters, entertainment and sporting venues. With your logo on top, this is a great choice to attract customers to your events and maximize your exposure.

Ask about our specialty promotions including page peels, scratch-offs,flyer embeds, coupons, content marketing and more!

editor@wausaupilotandreview.com | 715.298.0233

Wausau Pilot & Review

More news. Less fluff. All local.

Wausau Pilot & Review is an independent, 501c3 nonprofit newsroom devoted to educating the public about crucial issues in central Wisconsin with a special focus on public policy and quality of life issues.

OUR MISSION:

To dig beneath the surface of issues of public importance, provide insightful analysis and reveal meaningful trends, facts, issues, un-derlying causes and possible solutions. Wausau Pilot & Review is non-partisan and strives to be balanced, fair, accurate and com-prehensive, while adhering to the Society of Professional Journal-ists’ Code of Ethics. Our goal is to promote and deepen public and private debate that makes a difference in the lives of those living in central Wisconsin.

also includes commentary pieces from the community, and comments from readers on individual stories. Wausau Pilot & Review does not endorse candidates for office or publish unsigned editorials representing an institutional position. We encourage broad-ranging, civil discussion from many points of view.

OUR CONTENT:

We generate original content that is distributed through our web-site and social media. Topics of particular interest include poverty, the justice system, education, health care, mental health, public spending, the elderly and the underprivileged. We strongly sup-port First Amendment rights and transparency in government and we value and promote the news media’s watchdog role.

WAUSAU PILOT & REVIEW

OUR GOAL is to create a sustainable business model for this kind of journalism, supported by corporate sponsors, advertis-ers, and members who make annual donations. High-quality journalism is a community asset that sustains democracy and quality of life, and we need people who believe in it to support our work. We are committed to transparency and for ethical rea-sons do not accept anonymous donations greater than $1,000.

WAUSAU PILOT & REVIEW will pursue collaborations with college journalism programs, nonprofit news organizations, citi-zens, and media outlets. The organization is a proud member of the Local Independent Online News (LION) national publishing group.

ABOUT WAUSAU PILOT & REVIEW

Grow your business while supporting local, independent, nonprofit journalism. Call for a rate card and reserve

your spot today!