more presentation 20jun11 (v4) (2)

8/6/2019 MORE Presentation 20JUN11 (v4) (2)

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Connecting BusinessesConnecting Businesses

Opportunities & ResourcesOpportunities & Resources

to Make Memphis ato Make Memphis a ³ ³ City of ChoiceCity of Choice´ ´

Mayor A C Wharton, Jr.Mayor A C Wharton, Jr.



Disparity Studies published in 2000 & 2010 suggests:Disparity Studies published in 2000 & 2010 suggests:

± ± Data continues to show underutilization of SMWBEsData continues to show underutilization of SMWBEs

± ± Established need for the City of Memphis to facilitate a coordinated strategy to promote,Established need for the City of Memphis to facilitate a coordinated strategy to promote,

educate and consummate business with SMWBEseducate and consummate business with SMWBEs

Since SMWBEs are only 1.3% of Total Business Receipts More must be done:Since SMWBEs are only 1.3% of Total Business Receipts More must be done:

± ± US census data shows:US census data shows:

�Black/African American population: 61.1%�Black/African American population: 61.1%

�Female population: 52.5%�Female population: 52.5%

Memphis City Council mandates:Memphis City Council mandates: ± ± Minority Business Development and Oversight Commission Ordinance #5357 (adopted June 8, 2010):Minority Business Development and Oversight Commission Ordinance #5357 (adopted June 8, 2010):

�� ³³TheThe membersmembers of of thethe commissioncommission shallshall reviewreview thethe progressprogress of of MinorityMinority andand WomenWomenOwnedOwned businessbusiness enterpriseenterprise programprogram for for thethe CityCity of of MemphisMemphis andand anyany other other similar similar

or or relatedrelated programprogram nono lessless thanthan monthlymonthly..´́

�� ³³TheThe commissioncommission shallshall ensureensure anan externalexternal objectiveobjective processprocess bebe developeddeveloped andandimplementedimplemented for for affirmingaffirming thethe validityvalidity of of thethe reports,reports, informationinformation andand certificationcertification bybyexternalexternal agenciesagencies for for thosethose participatingparticipating inin thethe SMWBESMWBE CityCity of of MemphisMemphis programprogram..´́

Transition Plan Recommends:Transition Plan Recommends: ± ± Establish an Office of Diversity BusinessEstablish an Office of Diversity Business

BackgroundBackground



ResearchResearch

Minority business service providersMinority business service providers

identify critical needs over past years.identify critical needs over past years.

Quantitative survey conducted amongQuantitative survey conducted among

service providers to validate needs.service providers to validate needs.

OneOne--onon--One interviews conducted amongOne interviews conducted amongkey stakeholders to augment findings.key stakeholders to augment findings.



Key FindingsKey Findings

ChallengesChallenges

Inability to secure startInability to secure start--up or expansion capitalup or expansion capital

Small and African American businesses areSmall and African American businesses areexcluded from consideration in new businessexcluded from consideration in new business

opportunities (e.g. Electrolux, Mitsubishi, Oneopportunities (e.g. Electrolux, Mitsubishi, One

Commerce Square)Commerce Square)

Unclear guidelines and limited governmentUnclear guidelines and limited government

accountability for successaccountability for success



Key Findings, contKey Findings, cont¶¶d.d.

Awareness Awareness

Minority businesses are unaware of availableMinority businesses are unaware of available

resourcesresources

No tool or services comprehensively identifiesNo tool or services comprehensively identifies

resources and functionsresources and functions

No key metrics/measurables are currentlyNo key metrics/measurables are currentlyavailableavailable

Need to publicize and promote services offeredNeed to publicize and promote services offered



Key Findings, contKey Findings, cont¶¶d.d.

NeedsNeeds

Government must be accountable for fostering aGovernment must be accountable for fostering a

robust environment for minority/small businessrobust environment for minority/small business

developmentdevelopmentNNo consequences could be enumerated for nono consequences could be enumerated for non--

compliance with city ordinance or other compliance with city ordinance or other

established minority participation goalsestablished minority participation goals

There is an expectation that government mustThere is an expectation that government mustbe proactivebe proactive

Not one central source to provide information or Not one central source to provide information or

direct to technical support/servicesdirect to technical support/services



The SolutionThe Solution

The Mayor The Mayor¶¶s Office of s Office of Resources & EnterpriseResources & Enterprise



What is MORE?What is MORE?

Vision:Vision:

The Mayor The Mayor¶¶s Office of Resources and Enterprise, will be thes Office of Resources and Enterprise, will be the firstfirst stop for stop for

small business development and serve as a portal through whichsmall business development and serve as a portal through which

SMWBEs can pass to achieve their next levels of business growth,

development and new business acquisition..

Purpose:

To provide proactive outreach and business development services to

small, minority and women-owned businesses by collectively leveraging

public and private sector resources.

Mission:

To implement and facilitate a coordinated strategy to promote services

and resources to achieve entrepreneurial parity for SMWBEs by

enhancing their growth and expansion in conjunction with the ³City Of

Choice´ master plan.



Executive Order Executive Order

Issued by the Mayor Issued by the Mayor

Executive Order supports increased efforts by the City of Executive Order supports increased efforts by the City of

Memphis to engage minority, womanMemphis to engage minority, woman--owned, and smallowned, and small

business enterprisesbusiness enterprises

Executive Order facilitates the creation of the Mayor Executive Order facilitates the creation of the Mayor¶¶ss

Office of Resource and Enterprise.Office of Resource and Enterprise.



Memorandum of UnderstandingMemorandum of Understanding

Passed by City CouncilPassed by City CouncilOutlines goals and procedures for Outlines goals and procedures for

increasing participation by MBEs, WBEs,increasing participation by MBEs, WBEs,

SBEs.SBEs.

Establishes Minority BusinessEstablishes Minority Business

Development Oversight Committee.Development Oversight Committee.

MORE designed as primary resourceMORE designed as primary resource

engine to execute initiatives.engine to execute initiatives.



What Will MORE Do?What Will MORE Do? Attract SMWBE vendors and contractors to do business with the City Attract SMWBE vendors and contractors to do business with the City

of Memphis and other business partners.of Memphis and other business partners.

Narrow the parity gap for SMWBEs.Narrow the parity gap for SMWBEs.

Assist existing/start up business with business development and Assist existing/start up business with business development andproject assessments guiding them to available resources.project assessments guiding them to available resources.

Recommend modifications to current programs based on documentedRecommend modifications to current programs based on documented

activities and quantitative data.activities and quantitative data.

Research and catalogue Public and Private bidding opportunities andResearch and catalogue Public and Private bidding opportunities and

disseminate to partner organizations and the general public.disseminate to partner organizations and the general public.

Benchmark data and distribute to Public and Private Agencies for theBenchmark data and distribute to Public and Private Agencies for the

purpose of improvements in diverse business participation.purpose of improvements in diverse business participation.



Determining Contracting TargetsDetermining Contracting TargetsConduct a gap analysis to compare MWBE Business supply with.Conduct a gap analysis to compare MWBE Business supply with.

Use this data to consummate business and grow revenue for MWBE Firms.Use this data to consummate business and grow revenue for MWBE Firms.

Identify annual spending forecast for FY2012 by division and commodity.Identify annual spending forecast for FY2012 by division and commodity.

Compile and present data that identifies high growth opportunities and lowCompile and present data that identifies high growth opportunities and low

entry barriers.entry barriers.

Market the analysis to recruit and prepare MWBE existing and startMarket the analysis to recruit and prepare MWBE existing and start--upup

businesses based on opportunities identified.businesses based on opportunities identified.

Track and monitor outreach, technical assistance, referrals, bid submittalsTrack and monitor outreach, technical assistance, referrals, bid submittalsand contract awards.and contract awards.

Report progress to all stakeholders and duplicate successful processes inReport progress to all stakeholders and duplicate successful processes in

other public and private sectors.other public and private sectors.



How Will MORE Deliver?How Will MORE Deliver?

CollaborationCollaboration andand CommunicationCommunication are MOREare MOREµµs most vital componentss most vital components

MOREMORE is a collaborative resource that helps facilitate, communicate and helpsis a collaborative resource that helps facilitate, communicate and helpsconnect more small and minority business with procurement opportunities.connect more small and minority business with procurement opportunities.

MOREMORE willwill CollaborateCollaborate andand CommunicateCommunicate withwith Memphis Business DiversityMemphis Business DiversityOversight Commission toOversight Commission to review City of Memphis purchases by categoryreview City of Memphis purchases by categoryand GICS (Global Industry Classification Standard) to identify enterpriseand GICS (Global Industry Classification Standard) to identify enterpriseopportunities for SMWBEs.opportunities for SMWBEs.

MOREMORE researches, identifies and creates an updated database of the universe of researches, identifies and creates an updated database of the universe of viable local SMWBEs businesses in order to match procurementviable local SMWBEs businesses in order to match procurement

opportunities.opportunities.

MOREMORE will regularly communicate information, progress and achievements towill regularly communicate information, progress and achievements topartner organizations, SMWBEs, the business community and the generalpartner organizations, SMWBEs, the business community and the generalpublic.public.



MORE & Major CollaboratorsMORE & Major Collaborators

M.O.R.EM.O.R.E.. ± ± An entry portal for minority business that facilitates a An entry portal for minority business that facilitates a

coordinated strategy to promote services andcoordinated strategy to promote services and resources to achieveresources to achieve

parity for small, minority and women owned businesses by enhancingparity for small, minority and women owned businesses by enhancing

growthgrowth expansion.expansion.

M.B.D.O.C.M.B.D.O.C. -- The Minority Business Development OversightThe Minority Business Development OversightCommittee monitors the minority and women owned BusinessCommittee monitors the minority and women owned Business

enterprise program and future city programs to create, monitor andenterprise program and future city programs to create, monitor and

drive business success.drive business success.

Contract

Compliance

Contract

Compliance ---- Defines minority contracting targets,Defines minority contracting targets,develops accountability standards, monitors adherence and definesdevelops accountability standards, monitors adherence and defines

consequences for nonconsequences for non--compliance.compliance.

Renaissance Business Center Renaissance Business Center ---- Provides training, workshops andProvides training, workshops and

oneone--onon--one counseling to assist small businesses achieve success.one counseling to assist small businesses achieve success.



Collaborative PartnershipsCollaborative Partnerships

Identified partner organizations include but are not limited to:Identified partner organizations include but are not limited to:The Office of Contract ComplianceThe Office of Contract Compliance

Memphis Minority Business Council (MMBC)Memphis Minority Business Council (MMBC)

Renaissance Business Center (RBC)Renaissance Business Center (RBC)

Chamber of CommerceChamber of Commerce

Black Business Association (BBA)Black Business Association (BBA)

Small Business Chamber of CommerceSmall Business Chamber of Commerce

Black Chamber of CommerceBlack Chamber of CommerceMemphis Hispanic Chamber Of CommerceMemphis Hispanic Chamber Of Commerce

Memphis Area Minority Contractors Association (MAMCA)Memphis Area Minority Contractors Association (MAMCA)

West TN Association of Builders & ContractorsWest TN Association of Builders & Contractors

Tennessee Minority Supplier Development CouncilTennessee Minority Supplier Development Council

Launch MemphisLaunch Memphis

Shelby County GovernmentShelby County Government

Shelby County ClerkShelby County Clerk¶¶s Offices OfficeState of Tennessee Economic Development OfficeState of Tennessee Economic Development Office

Memphis & Shelby County Division of Planning & DevelopmentMemphis & Shelby County Division of Planning & Development

Memphis & Shelby County Office of Economic DevelopmentMemphis & Shelby County Office of Economic Development

Small Business AdministrationSmall Business Administration--Memphis OfficeMemphis Office

National Association of Women Business Owners (NAWBO)National Association of Women Business Owners (NAWBO)

Memphis TomorrowMemphis Tomorrow



Collaborative ResponsibilitiesCollaborative Responsibilities

Identify/eliminate gaps and barriers to minority business

development.

Assist in coordination between partners.

Provide advice and counsel to MORE leadership.

Identify resources and training services.

Offer recommendations to improve processes.

Contribute to status updates and monitor progress.



MarketingMarketing

Effective marketing is vital to MOREEffective marketing is vital to MORE¶¶s successs success

MORE is a process«not a promotionMORE is a process«not a promotion

A marketing plan has been developed to consistently promote the A marketing plan has been developed to consistently promote theawareness, understanding and use of MORE by SMWBEsawareness, understanding and use of MORE by SMWBEs

The plan includes multiThe plan includes multi--media exposure of MORE utilizing print,media exposure of MORE utilizing print,

broadcast, outdoor, internet and social media venuesbroadcast, outdoor, internet and social media venues



How does MORE Success Look?How does MORE Success Look?

MOREMORE success looks like:success looks like:

ClarityClarity ± ± A better understanding and clearer communitywide A better understanding and clearer communitywide

communication of the resources and assistance available for SMWBEs.communication of the resources and assistance available for SMWBEs.

UnityUnity ± ± Agency and organizational partners unified in their coordination Agency and organizational partners unified in their coordinationand efforts to increase minority business development.and efforts to increase minority business development.

OpportunityOpportunity ± ± MORE chances for SMWBEs to do business with the CityMORE chances for SMWBEs to do business with the City

of Memphis and a deeper minority business pool.of Memphis and a deeper minority business pool.

AdvocacyAdvocacy ± ± Creating MORE business voices attesting to the success of Creating MORE business voices attesting to the success of

this economic development.this economic development.

ProfitabilityProfitability ± ± Total dollars and new business revenue generated byTotal dollars and new business revenue generated by

MORE efforts.MORE efforts.



FirstFirst Stop Shop for Stop Shop for

Small BusinessSmall Business

MORE will connect services to offer more comprehensive accessibility to small businessMORE will connect services to offer more comprehensive accessibility to small business

more presentation 20jun11 (v4) (2)

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