Your link to the Hispanic market

Audited continuously since 2004 by the

Circulation Verification Council (CVC)

MEDIA KIT

Reachingmore than180,000

HispanicsPublished

continuously since 1994

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Our publicAtiOnsQué Pasa produces three publications appealing to the Hispanic community.

Our newspapers feature the following sections:

• Local news

• State news

• Immigration

• National news

• Sports

• Health

• Home & Garden

• Entertainment

• and more...

Raleigh/Durham Greensboro/Winston-SalemCharlotte

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nOrth cArOlinA hispAnic MArketNORTH CAROLINA AT A GLANCE

HISPANIC POPULATION

914,792HISPANICS AS PERCENTOF STATE POPULATION

9.1%MEDIAN AGE OF HISPANICS

24.5MEDIAN ANNUAL PERSONAL

EARNINGS HISPANICS 16+

$19,500HISPANICS WITHOUTHEALTH INSURANCE

34.7%HISPANIC HOMEOWNERSHIP

42.3%HISPANICS AS PERCENTOF ALL K-12 STUDENTS

12.21%Source: U.S.Census Bureau Data Statistics 2013/2014

2014 2000 CHANGE2000-2014 PERCENTCHANGE,2000-2014CALIFORNIA 14,988,770 10,928,470 4,060,300 37%TEXAS 10,408,238 6,653,338 3,754,900 56%FLORIDA 4,788,870 2,673,654 2,115,216 79%NEWYORK 3,670,289 2,854,991 815,298 29%ILLINOIS 2,151,506 1,527,145 624,361 41%ARIZONA 2,056,456 1,292,152 764,304 59%NEWJERSEY 1,729,172 1,117,604 611,568 55%COLORADO 1,088,145 735,769 352,376 48%NEWMEXICO 994,154 759,343 234,811 31%GEORGIA 922,115 434,375 487,740 112%NORTHCAROLINA 890,601 377,084 513,517 136%

STATISTICAL PORTRAIT OF THE HISPANIC POPULATION IN THE UNITED STATES, 2014CHANGE IN THE HISPANIC POPULATION, BY STATE: 2000 AND 2014

Source: U.S.Census Bureau Data Statistics 2013/2014

Source: U.S.Census Bureau Data Statistics 2013/2014

72%frequentlypurchaseproductsorservicesfromadsseeninQuéPasa

*CVC–ReportexpiresJune30,2015

Female47.6%

Male52.4%

NC HISPANICPOPULATION

GENDER

Mexicans61.2%

Puerto Ricans10%

Central/South America/others26.76%

Cubans/Domincans2.04%

NC HISPANICPOPULATIONBY COUNTRY

OF ORIGIN

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sizes And requireMents

Newspaper Raleigh/Durham and Greensboro/Winston-Salem

10” x 21”21” x 21” 10” x 10” 4.9” x 20” 6.6” x 10” 4.9” x 10”

10” x 4.9” 4.9” x 8” 4.9” x 6.6” 4.9” x 4.9” 3.2” x 4.9” 4.9” x 2.4” 3.2” x 2.4”

Sol Estrella Americano1/8 Page 1/16 PageHorizontal

Tarjeta dePresentación

SupremoFull Page Half PageHorizontal

Half PageVertical

Quarter PageVertical

Quarter PageHorizontal

6 col x 21”12 col x 21”

Double Truck

6 col x 10”

6 col x 4.9”

3 col x 8” 3 col x 6.6” 3 col x 4.9” 2 col x 4.9” 3 col x 2.4” 2 col x 2.4”

3 col x 20”

3 col x 10”4 col x 10”

10” x 21”21” x 21” 10” x 10” 4.9” x 20” 6.6” x 10”

4.9” x 10” 10” x 4.9” 4.9” x 4.9” 4.9” x 2.4” 2.37” x 3”

1/8 Page 1/16 PageHorizontal

Oportuno

SupremoFull Page Half PageHorizontal

Half PageVertical

Quarter PageVertical

Quarter PageHorizontal

6 col x 21”12 col x 21”

Double Truck

6 col x 10”

6 col x 4.9”

3 col x 4.9” 3 col x 2.4”

3 col x 20”

3 col x 10”

4 col x 10”

Qué Pasa-Mi Gente Charlotte

Publishing: Qué Pasa Mi Gente CharlotteEvery Wednesday

Qué Pasa Raleigh/Durham and Greensboro/Winston-Salem Every Thursday

Material Deadline: Qué Pasa Mi Gente CharlotteWednesday the Week Before Publication date 3PM

Qué Pasa Raleigh/Durham and Greensboro/Winston-Salem Thursday the Week Before Publication date 3PM

File Formats for Ads:Preferred: High Quality PDF. Other formats, EPS JPG, or TIFFMinimum Resolution:200 dpi

Send ads to:Your customer service agent via e-mail

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Online

107,563+

128,875

471,789

337,940

USERS

PAGEVIEWS

SESSIONS

Facebook fans:

Our websites:Charlotte:

Raleigh/Durham:

Greensboro/Winston-Salem:

Corporate:

Charlotte Facebook:

Raleigh Facebook:

Greensboro Facebook:

Charlotte.QuePasaNoticias.com

Raleigh.QuePasaNoticias.com

Greensboro.QuePasaNoticias.com

QuePasaMedia.com

Facebook.com/Quepasa.Migente.Charlotte

Facebook.com/QuePasaMedia

Facebook.com/QuePasaPiedmont-Triad

VERSIONS

DESKTOP

and

MOBILE

Combined 2018per Month

Hispanicsareadoptingsmartphonesatahigherratethananyotherdemographicgroup:nearlythreeinfourLatinosownsmartphones

(72%),closeto10%higherthanaverageintheU.S.

16%DATAUSAGEIS16%HIGHERAMONGHISPANICS

COMPAREDWITHTHENATIONALAVERAGE

49%OFLATINORESPONDENTSSAIDTHEYPLANNEDTO

REPLACEORUPGRADESMARTPHONESWITHINTHENEXTSIXMONTHS

2XHISPANICSARETWICEASLIKELYTOUPGRADE

THEIRTABLETS(15%)INTHENEXTSIXMONTHSSOURCES:NielsenCrossPlatformReportTable2.OverallusagebyMedium,Q32013.NilsenMobileInsights,Q32013.

NielsenBillPane,Q32013.NielsenU.S.SocialMediaSurvey,2013

HISPANICS ARE AHEADOF THE DIGITAL CURVE

Mobile91%

Desktop6%

Tablet3%

MOBILETRAFFIC

Female40.4%

Male59.6%

GENDER

8%

29%

35%

17%

7% 2%

AGE% OF TOTAL VISITS

18-24 25-34 35-44 45-54 55-64 65+