0–4 YEAR-OLDSIn a positive start to 2012, kidswear indies reported takings in the newborn to four-year-olds category were up more than 3% on this time last year and 70% of those polled said trade was on a par with, or better than, this time last year. Mayoral topped the list of best-selling brands for the week, with dresses the top-selling category

January 13 2012 Drapers 15

INDICATOR

KIDSWEARHOTTEST TRENDS To catch up with all the latest kindswear trends go to www.drapersonline.com/trends/kidswear

TOP 10 Best-selling brands of the week

1 Mayoral2 Catimini 3 Jean Bourget 4 Hatley 5 Timberland 6 Pampolina7 Kissy Kissy8 Sarah Louise9 Microbe 10 No Added Sugar

TOP 5Best-selling categories of the week

1 Dresses2 Outerwear 3 Tops 4 Trousers 5 Leggings

TOP 5Best-selling brands for tops

1 Mayoral2 Hugo Boss 3 Mona Lisa 4 Joules 5 Timberland

Quickfire questions

Have you had any spring 12 product delivered yet?

Yes 59%No 41%

What are the key plans or strategies for your business this year?

1 Lower stock levels2 Development of online business3 Less brands4 Lower-priced brands5 Tighter buying strategy

Do you feel you made the right decision with your Sale start date?

Yes 95%No 5%

When did you start your Sale?

Start of December 18%Mid-December 23%After Christmas 55%New Year 4%

It was a really good Christmas. We went on Sale on Boxing Day and it went very wellHayley Girardier, owner of Jellyrolls in Leicester

Sailing ahead: Mayoral out front

Successful sales hunt: Catimini

of kidswear indies polled saw online sales rise before Christmas

54%

Developing an online presence is an important strategy for 2012Victor Russell, owner of Russells in Omagh, County Tyrone, Northern Ireland

Three lines of text here please three lines few words here please

00%Better

00% Same

00%Worse

Fashion in figures

40%Better

30% Same

30%Worse

Total week’s takings

Average spend

DATE:week ending DECember 30 2011

+3.25% Year-on-year change

£5,800TOTAL:

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending DECEMBER 30 2011

Average:

£85.00

How does your week’s business compare with this time last year?

Drapers spoke to 50 indies about their 0-4 year-old kidswear business for the week ending December 30. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

is the average discount offered in the Sales at indies polled

38%

Which brand sold best for autumn 11 pre-Sale?

1 Mayoral2 Mona LIsa3 Catimini4 Microbe5 Hugo Boss

5–12 YEAR-OLDSSales were up year on year at kidswear indies for the 5–12 year-olds age range, with Mayoral selling best for the week and tops becoming the most sought-out item. Almost all the indies polled said they were happy with Christmas trade and when they started their Sale. Lower stock levels are the big priority for 2012

TOP 10 Best-selling brands of the week

1 Mayoral2 Miss Grant 3 Mona Lisa 4 Scotch & Soda 5 Pampolina 6 Armani Junior7 Catimini8 Jean Bourget9 No Added Sugar 10 Hugo Boss

TOP 5Best-selling categories of the week

1 Tops2 Outerwear 3 Dresses 4 Skirts 5 Leggings

TOP 5Best-selling brands for tops

1 Ralph Lauren2 Mayoral 3 Scotch & Soda 4 Sarah Louise 5 No Added Sugar

Quickfire questions

Have you had any spring 12 product delivered yet?

Yes 74%No 26%

What are the key plans or strategies for your business this year?

1 Lower stock levels2 Development of online business3 Less brands4 Lower-priced brands5 Tighter buying strategy

When did you start your Sale?

Start of December 17%Mid-December 22%After Christmas 52%New Year 9%

Do you feel you made the right decision with your Sale start date?

Yes 95%No 5%

For autumn we saw a drop in sales of dressier items. The emphasis was on casual itemsKelly Sabat, manager of Tiddlywinks in St John’s Wood, north London

Fighting it out: No Added Sugar

Quick off the mark: spring 12 NoNo

of kidswear indies polled saw online sales rise before Christmas

50%

My customers know that I limit my quantities so they need to get in earlyAngela Knight, owner of Jelly Beans in Ramsey, Isle of Man

Three lines of text here please three lines few words here please

00%Better

00% Same

00%Worse

Fashion in figures

38%Better

33% Same

29%Worse

Total week’s takings

Average spend

DATE:week ending DECember 30 2011

+3.25% Year-on-year change

£4,686TOTAL:

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending DECEMBER 30 2011

Average:

£91.57

How does your week’s business compare with this time last year?

16 Drapers January 13 2012

Drapers spoke to 50 indies about their 5-12 year-olds kidswear business for the week ending December 30. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

INDICATOR

KIDSWEARBREAKING NEWS To read the latest kidswear news, go to www.drapersonline.com/news/kidswear

is the average discount offered in the Sales at indies polled

38%

If yes, from which brands?

1 NoNo2 Ralph Lauren3 Scotch & Soda4 Pepe Jeans5 Armani Junior