This year’s Convention was all about building powerful, profitable RelationShips, and with the strongest network in the industry, Convention

was the place to be to form impactful connections. Attendees spent four days learning how to be more intentional and strategic with all their RelationShips –

in business and life – to navigate their way to even greater success!

To transform your business and your life, you need the right people around you. At the 2015 Proforma Convention & Family Reunion in Orlando, it was clear that Proforma

has all the right people to help each of our Owners and Sales Reps succeed!

CONTINUE TO BUILD RELATIONSHIPS ON SOCIAL MEDIA! Connect with the Proforma Family and see more Convention highlights on the Proforma Events Facebook page.

The Official Newsletter of Proforma | www.proforma.com August 2015

More Than 800 Owners, Sales Reps, Guests and Support Team Members Gather in Orlando for the 2015 Proforma Convention & Family Reunion

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Congratulations to the more than 800 Attendees that made this year’s Proforma Convention & Family Reunion exciting, engaging and FUN! Every single one of you should be proud of your decision to invest in yourself, your business and your RelationShips. With more networking opportunities, motivating presentations and RelationShip building sessions than ever before, we are confident this year’s Convention has put us on course to achieve even more success!

The focus of Convention was “RelationShips” and we are excited about the connections Attendees made with their fellow Owners, Sales Reps, Supplier Partners and Support Team. Owners and Sales Reps learned real strategies for strengthening their RelationShips with their clients and prospects. Our keynote speaker and New York Times best-selling author, Keith Ferrazzi, delivered a powerful and motivating presentation that emphasized the power that each RelationShip in our lives can have. While that seems like a simple message, everyone knows how hard building, keeping and nurturing RelationShips can be. It is clear though… RelationShips are worth the work they take to maintain.

For most of us, important RelationShips are one of the first things to go on the back burner when our schedules get busy. That is why this year’s Convention was centered on giving Owners and Sales Reps practical ways to stay connected with each other, clients and the people in our lives that are important to our success and happiness. As a part of Proforma you have a built-in support system… more than 750 Owners, 150 Support Team Members and more than 500 Supplier Partners… all rooting for your success. Tap into these people to learn how they can help you achieve your business goals. If you haven’t met with your Strategic Advisor Bill Petrie (Team Proforma 400), Danny Kane (Team 500) or Tom Rizzi (Million and Multi-Million Dollar Club), reach out today. With so many resources available to you, your Advisor can guide you on where to start and how to build a plan with you for long-term growth.

In this issue of Connections, you will see some of our favorite highlights from our time together in Orlando. Even though Convention offers more than 90 education sessions, world-renown speakers and the most business development tools and resources, it was the camaraderie and friendship that made this Convention so valuable. There is nothing more powerful in our industry than when the Proforma Family comes together to share, network and learn together.

Let’s continue to grow and strengthen our RelationShips in Las Vegas at the 2016 Proforma Convention. Register now and join us at the Paris Las Vegas Hotel & Casino from July 24-27, 2016. Please visit ProformaConvention.com or contact Phyllis Gafric (PGafric@Proforma.com or ext. 2225) for more information.

Continue Your Course for Success!Greg Muzzillo FounderVera Muzzillo Chief Executive Officer

Deanna Castello Chief Marketing Officer

Kendra Smith Editor

Jamey Codding Graphic Designer

Proforma Worldwide Support Center 8800 East Pleasant Valley Rd. Cleveland, Ohio 44131

1-800-573-2252

www.proforma.com www.proformainet.com

We welcome your comments and feedback.

Forward them to Kendra Smith at ext. 3406 or KSmith@Proforma.com

Foreword

Counselor Best Places to Work ConferenceSeptember 11, 2015Beverly Hills, CA

Proforma Family Circle Referral Club TripSeptember 17-19, 2015Amelia Island, FL

PPAI Product Safety SummitSeptember 28-30, 2015Bethesda, MD

PPAI Leadership WeekOctober 11-15, 2015Grapevine, TX

ASI Power SummitNovember 1-3, 2015Dana Point, CA

Proforma Convention & Family ReunionJuly 24-27, 2016Paris Las Vegas Hotel & Casino in Las Vegas, NV

UPCOMING INDUSTRY

EVENTS

E nergy was in the air as Greg Muzzillo motivated, informed and entertained Convention Attendees during his keynote

presentation. Greg unveiled “Focus 20/20,” his plan for how we can work together to collectively reach $1 billion in sales by 2020. Key members of the Support Team joined Greg in introducing NEW tools and resources rolled out for the first time to help all Owners and Sales Reps navigate their way to success!

T he much anticipated debut of PROvision 2.0 was a major highlight of this year’s

Convention. Vera Muzzillo and her Technology Team shared their vision for the platform and their goals for PROvision 2.0 in an informative Technology Lunch. Owners were given the opportunity to meet the team and have their

tech-related questions answered. Attendees also demoed the new system in 30-minute training sessions. The improved platform features a

more efficient and simplified ordering process, and the Technology Team is

working to add even more features such as an inventory module, CRM functionality and more. PROvision 2.0 is expected to be rolled out to

the network at the 2016 Convention.

TECHNOLOGY LUNCHKEYNOTE PRESENTATION

“Greg’s keynote presentation was awesome! The opening video was so much

fun and set a great tone for the day. I left feeling energized, focused and ready to

get more sales this year!”

– Mary Wickstrom, Sales Representative for Corporate Values, powered by Proforma in Roslyn Hts., NY and Team 500 Member

“The new PROvision 2.0 system interface shows an ‘at-a-glance’ view of everything that’s really important

to me. This platform is easily twice as fast as the original PROvision and the visual aspects will make

adding customer logos much easier.”

– Mark Williams, Owner of Proforma Classic Print Solutions in Charlotte, NC and Million Dollar Club Member

THE NEW PROFORMA.COM!

During Convention, we unveiled the newly redesigned

Proforma.com website, a sleek and modern site

designed with your customers in mind. The streamlined

and easy-to-navigate layout gives you a valuable

resource to help sell digital solutions while also

demonstrating Proforma’s cutting edge technology

solutions. www.Proforma.comFor more information about PROvision 2.0, please contact

Eric Sebor (ESebor@Proforma.com or ext. 4357) at your Support Center.

54 Visit the Convention page on the iNET (under “PFG Events”) to access all the Convention presentations!

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RS KEITH FERRAZZINew York Times best-selling author Keith Ferrazzi captivated Convention Attendees with real, practical strategies for connecting with their clients and prospects on a deeper level. Keith’s world-renowned methods gave Owners and Sales Reps new techniques they can use to increase their sales by making a great first impression, strengthening RelationShips to earn more business from their current clients and gaining an edge on their competitors to win big deals.

“Keith Ferrazzi’s message about surrounding yourself with people who get it was priceless. He

really demonstrated how RelationShips are key in our lives and businesses. He was one of the most

impactful speakers Proforma has ever had.”

– Chris Bosworth, Co-Owner of Proforma Printelligence in Nashville, TN and Million Dollar Club Member

“Keith Ferrazzi’s presentation resonated

with me on so many different levels. As

a Pennsylvania native with an Italian

family, I felt like Keith could have been a

relative. His story was incredibly moving and

everyone should read his book, Never Eat Alone.”

– Brenda Angelini, Owner of Proforma Angelini & Associates in Cypress, TX and Team 500 Member

“Keith Ferrazzi was the best featured

speaker we’ve ever had at Convention.

His story was powerful and

motivational.”

– Kevin Montecalvo, Owner of InMotion Brand Strategies powered by Proforma in Byfield, MA and Million Dollar Club Member

“This year’s speakers were so dynamic.

Dave Fellman gave insightful sales tips,

Glenn Gaudet shared useful social

media strategies and Keith Ferrazzi’s

presentation was very motivational. These

outside speakers add great value to our Convention.”

– George Klare, Co-Owner of Proforma Design Management in Alvarado, TX and Million Dollar Club Member

DAVID FELLMAN President

David Fellman & Associates

GLENN GAUDET President & Founder

GaggleAMP

ADDITIONAL GUEST SPEAKERS

T his year’s Convention was packed full of interactive Roundtable sessions, panels, workshops

and more. These engaging events gave Owners and Sales Reps many opportunities to build RelationShips with one another by sharing ideas, successes and challenges.

The End Customer RelationShip Panel was a huge hit as Owners and Sales Reps heard from actual customers about what they look for in their RelationShips with suppliers and marketing providers. This rare glimpse into the minds of decision makers gave Attendees real, honest advice on how to strengthen their customer RelationShips.

T he 2015 Proforma Convention gave Owners and Sales Reps more

face time with our Preferred Vendor Partners than ever before. With more than a dozen Vendor-led sessions, Vendor Roundtables, the $100 Million MVPLP / PLP Idea Showcase and more, Owners and Sales Reps learned about new products, services and Supplier Partners who have recently joined the Proforma Family. The conversations between Owners, Sales Reps and Suppliers were valuable opportunities to build new RelationShips and strengthen their business partnerships.

PREFERRED VENDOR PARTNERSCONVENTION SESSIONS

“The End Customer RelationShip Panel was outstanding. The session got into the psyche of the

buyers; what they like and don’t like about salespeople. They all had great advice. It was very

beneficial and I took away some great tips for building RelationShips with my clients.”

– Jim Porter, Sales Rep for Proforma Signature Solutions in Brooklyn Heights, OH

“‘Profit through Magic and Mystery’ was a great session on how to increase profits and compete

more effectively. Bill Petrie gave me a lot of new ideas on how I can really begin putting myself

above the competition.”

– Janice Pratt, Owner of Proforma JP Marcom Advantage in Tampa, FL and Team 400 Member

“I am always stoked to come to Convention every year. The MVPLP / PLP Showcase gives us an

incredibly valuable opportunity to build better RelationShips with our Vendor Partners.”

– Rich Bewley, Co-Owner of Proforma Signature Solutions in Brooklyn Heights, OH and Million Dollar Club Member

AWA

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ON With some of the industry’s most successful Owners and Sales Reps in attendance, there was plenty to

celebrate at the Annual Awards Dinner & Celebration! Sharing in each other’s successes in this motivational and powerful event is always a highlight of Convention. Congratulations to everyone in the Proforma Family for another record breaking year!

Hall of Fame InducteeCongratulations to FRED & SUZETTE ALBRECHT who were inducted into the Proforma Hall of Fame. As Proforma’s first 25 Million Dollar Club Members, Fred & Suzette have achieved extraordinary success in the 15 years they have been with Proforma, creating tremendous opportunities for themselves, their team and the Proforma Family.

PROFORMA FAMILY LEGACY AWARDS

INNOVATOR OF THE YEAR AWARDS

WOMEN’S LEADERSHIP AWARDS TOP BILLERS

MILLION & MULTI-MILLION DOLLAR CLUB

Will Quinn

Mike Lazzarri

Gidget Tracy, Kathy Labbe and Glenda McCarthy-Gaspar

John & Carl Gamba

Steve & Sharon Spence and Marti & Brooks Roy

Phil Yale

Rick Royall

Fred & Suzette Albrecht

CongratulationsTO OUR OWNERS & SUPPLIER PARTNERS!

WOMEN’S LEADERSHIP AWARDS

Kathy LabbeProforma 4D MarketingElgin, IL

Glenda McCarthy-Gaspar Proforma SI PromotionsNewmarket, ON

Gidget TracyProforma Brand ProformanceHouston, TX

INC. 5000 SPECIAL RECOGNITION

Fred & Suzette AlbrechtProforma Albrecht & Co.Milford, OH

Brian & Patrick Dinley and Bryce FultonProforma Communications GroupWest Palm Beach, FL

Dennis Funk & Rich BewleyProforma Signature SolutionsBrooklyn Heights, OH

Connie HunterProforma SolutionsHuntington Beach, CA

Bill Hageman, Jim Shindler & Jeff SkinnerProforma Graphic ServicesColumbus, OH

Brandon KennedyProforma Progressive MarketingBakersfield, CA

Pat LenehanProforma ASAPWestlake, OH

Bob ManningProforma Print MarketingChadds Ford, PA

Linda MartinelliProforma Graphics PrintsourceCorona, CA

Bob McPheronProforma Add-A-LineLima, OH

Will QuinnProforma Business ImpactGreenville, SC

Steve RaucherProforma GPS Global Promotional SourcingLas Vegas, NV

Phil YaleProforma LegacyWestlake, OH

TOP BILLERS

Fred & Suzette AlbrechtProforma Albrecht & Co.Milford, OH$26,946,662

RISING STAR AWARDS

Melissa Denhoff, Chuck Pierson & Scott DielemanMCS Marketing Powered by ProformaJenison, MI

Mike & Melinda DurkeeProforma DurkeeHuntersville, NC

Ralph PettyPetty MarketingCleveland, TN

Blair & Kim WygleProforma NorthpointJacksonville, FL

eBUSINESS AWARDS

Brandon KennedyProforma Progressive MarketingBakersfield, CA

Chris SmithPhix Activate Powered By ProformaRoswell, GA

Chris TywonProforma Solutions VenturesAkron, OH

MERGERS & ACQUISITIONS AWARDS

Brian KwiatkowskiEastern Advertising Novelty Powered by ProformaWilbraham, MA

Steve Flaughers & Dick KulickHyde Brothers Printing & MarketingMassillon, OH

Vivek NarolaProforma Narola PromotionsBurlington, ON

RECRUITING AWARDS

Ryan Andrews, Andy Harmatz & Sam BendheinThe Branding Agency Powered By ProformaRichmond, VA

Chris & Kimble BosworthProforma PrintelligenceNashville, TN

Woody KayeCorporate Values Powered By ProformaRoslyn Heights, NY

GLOBAL/NAMA AWARDS

Dennis Funk & Rich BewleyProforma Signature SolutionsBrooklyn Heights, OH

RJ Strauss & Mike ChristensenABC Printing Company, Powered by ProformaChicago, IL

Jay VentoProforma Spectrum Graphics UnlimitedFairfield, NJ

INNOVATOR OF THE YEAR AWARDS

Mike LazzarriProforma Brandcentric SolutionsMagnolia, TX

Brooks & Marti Roy and Sharon & Steve SpenceProforma Incentives + BrandingBaton Rouge, LA & Greenville, SC

Rick RoyallProforma.P3Clemmons, NC

PROFORMA FAMILY LEGACY AWARDS

Will QuinnProforma Business ImpactGreenville, SC

Carl & John GambaProforma AYR Graphics & PrintingRosella Park, NJ

Phil YaleProforma LegacyWestlake, OH

HALL OF FAME INDUCTEE

Fred & Suzette AlbrechtProforma Albrecht & Co.Milford, OH

PLP INNOVATOR OF THE YEAR, PRINTED PRODUCTS

4over

PLP INNOVATOR OF THE YEAR, PROMOTIONAL PRODUCTS

Hit Promotional Products

PLP RISING STAR AWARD

PWS

CENTURION PLP AWARDS

4overalphabroderAmerican Ad BadAriel Premium Supply, Inc.Ball ProBic GraphicBulletCenveo

Cutter & BuckDupli-SystemsEM Print GroupGemlineHit Promotional ProductsJetlineJournalBooks/Timeplanner CalendarsKeystone MillbrookKTI NetworksLancoLeed’sMagnet LLCNumoOrbus Exhibit & DisplayPacific Data FormsPhenix DirectPoly-Pak IndustriesPrime ResourcesPWSRiver’s End Trading Co.Showdown DisplaysSpector & Co.Stitch Designers

PLP VENDOR OF THE YEAR AWARDS

BronzeNorwood & BIC Graphic North America– Promotional Products

Cutter & Buck– Apparel

EM Print Group– Business Documents

Dupli-Systems– Commercial Printing

Promotional Products Association International (PPAI)– Value Added Services

SilverPolyconcept North America– Promotional Products

Ash City/alphabroder– Apparel

Navitor– Business Documents

A & B Printing– Commercial Printing

USAWeb Solutions– Value Added Services

GoldHit Promotional Products– Promotional Products

SanMar– Apparel

Discount Labels– Business Documents

4over– Commercial Printing

Advertising Specialty Institute (ASI)– Value Added Services

The 2016 Proforma Convention & Family

Reunion will take place July 24th–27th, 2016

in Las Vegas, NV at the fabulous Paris Las Vegas

Hotel & Casino!

Come to Convention every year to continue building and strengthening your RelationShips within the Proforma Family – your built-in support system.

Continue navigating your way to success in 2016

and sign up NOW to join us in Las Vegas for next

year’s Convention!

For more information about Convention, please contact

Phyllis Gafric (PGafric@Proforma.com or ext. 2225)

at your Support Center.

2016 CONVENTION & FAMILY REUNION

July 24th–27th Paris Las Vegas Hotel & Casino

“Being fairly new to

Proforma, I’m asking

myself, ‘Why I didn’t

come to Convention

sooner?’ It truly has

been outstanding. There

is so much to learn and so many

resources to tap into. Meeting with

Suppliers and other Owners is

invaluable.”

– John Payne, Co-Owner of Global Payne Solutions, powered by Proforma in Allen, TX and Team 400 Club Member

“I look forward to everything

about Convention every year. It’s

all so much FUN!”

– Kori LaDuke, Sales Rep for Proforma LaDuke in Olton, TX

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