more than advertising. people.why tui eurolines a group of 20 member companies ready to deliver your...
TRANSCRIPT
more than advertising. people.
Why TUI Eurolines
A group of 20 member companies ready to deliver your message to millions consumers.
• 200.000 tourists with TUI TravelCenter
• 130.000 tickets sold with Eurolines
• 80 agencies & point of sales
• 1.830.000 online visitors on tui-travelcenter.ro in 2018
• 20.000 subscribersto our newsletters
• 450.000 flyers & brochures distributed to travellers
• 1.200.000 emails sent to customers and prospects
All these can work to reach your communication objectives.
We offer marketers the opportunity to reach thousands of consumers through our promotion channels:
• Online
• Agencies (Travel Shops)
• Coaches
We are able to create unique packages and can offer exclusivity to specific product categories based on
campaign length.
TUI TravelCenter
• 340.000 fans on Facebook
• 1.7 mil visitors on the Website/year
Ad options/Prices:
➡Facebook Post: 200 Euro/post
➡Sponsored Facebook Post: 250 Euro/post
➡Special offer or destination highlighted on the
website homepage*: 500 Euro/month
*for travel products we sell on our website
Online&Social Media
TUI TravelCenter BLOG
• 230.000 sessions on the Blog/year
Ad options/Prices:
➡Blog Banner 300 x 250 pixels: 200 Euro/month
➡Sponsored blog post, shared on Facebook: 350
Euro/post
Ex.: https://blog.tui-travelcenter.ro/spania/valencia-o-
explozie-de-gusturi-memorabile/
Online&Social Media
Email Signature:
• Over 100,000 emails/month
Ad options/Price:
➡Email signature –banner insert, 640x200 pixels:
2.500 Euro/month
*Time limited project, integrated with TUI
communication strategy.
Online&Social Media
Commercial Newsletters
• Ex. http://bit.ly/2DmGIfM
Monthly inspirational newsletter
• Ex.: http://bit.ly/2tDNQoz
Ad options/Price:
➡Destination dedicated Newsletter for travel partners:
700 Euro/newsletter
*applies only for products that we sell.
Ex.: https://bit.ly/2zDklE4
➡Banner/offer insert (640x200 px): 300 Euro/newsletter.
➡Dedicated inspirational Newsletter recommended by TUI:
700 Euro/newsletter.
Online&Social Media
Target: 450.000 travelers
Large formats only: Full-page, double full-page, covers
TUI Catalogue:
• 210x280 mm Ad
• 1 edition/year, 20.000 copies
Prices per edition:
➡2ndcover ad page, 1/1: 1.000 Euro
➡3nd cover ad page, 1/1: 1.100 Euro
➡4thcover ad page, 1/1: 1.700 EUR
➡Interior ad page, 1/1: 900 Euro
➡Double full page: 1.500 Euro
Print: Brochures
Brochure distribution:
Online
-Sent to all 7.000 newsletter
subscribers.
-Displayed on our website and blog
Offline
-50% of the printed editions are
distributed in TUITravelCenter and
Eurolines agencies
-50% of the printed editions are
distributedthrough reselling
partnersand atvarious events.
TUI TravelCenter Brochures:
• 200x270 mm Ad
• Types: Couples, Family, Best prices,
Circuits, Cruises, Exotics, Luxury,
New Year’s offers etc.
• 4 editions/year, 45.000 copies/edition
Nova Travel Brochures:
• 210x297 mm Ad
• Types: Turkey, Greece, Spain, Bulgaria,
Romania, Cyprus
• 2 editions/year, 45.000 copies/edition
Print: Brochures
Prices per edition, per brochure
type:
➡2ndcover ad page, 1/1: 800 Euro
➡3nd cover ad page, 1/1: 800 Euro
➡4thcover ad page, 1/1: 1.000 Euro
➡Interior ad page, 1/1: 500 Euro
➡Double full page: 900 Euro
➡Destination dedicated page with
commercial offers: 1.000 Euro
Type: lifestyle magazine, 74 full color pages
• 5 editions/year
• 74 pages, full color
• 5 –10,000 copies/edition
Rate card prices per edition:
➡2nd cover, 1/1: 2400Euro
➡3rd cover, 1/1: 1.900 Euro
➡4th cover, 1/1: 2.900Euro
➡Interior ad page, 1/1: 1200Euro
➡Double full pages: 2000 Euro
Print: BeTUI Magazine
Online distribution:
• Sent to all of the 100.000
newsletter subscribers
Offline distribution:
• 50% of the printed editions are
distributed in TUI TravelCenter
and Eurolines agencies
• 50% of the printed editions are
distributed by our resellers and
at various events.
Travel documents envelope
Envelope distributed to all TUI TravelCenter and
Eurolines customers with their travel documents
(tickets, vouchers, insurances etc.).
• 120x240 mm closed / 300x240 mm open
(folded in two + a flap)
• Minimum 120.000 copies per year
• Ad on cover (175X240 mm)
Price:
➡2.500 Euro/40.000 copies
Print: Others
Invoices
An average of 25,000 invoices sent to the clients monthly
• Banner 350 x 100 pixels
Price:
➡1.000 Euro/month
* The beneficiary will provide theartwork
*** Minimum campaign length 1 month
Print: Others
Type: indoor advertising in our agencies will bring your brand face to face to potential
clients.
Formats & prices:
➡Flyer placement: 25 Euro/agency/month
➡LCD/TV Display (one image): 30 Euro/agency/month
➡A3 posters: 25 Euro/agency/month
* The beneficiary will provide the printed materials and displays needed.
** Beneficiary will provide the video spot in according to our specifications, on DVDs ans USBs.
*** Minimum campaign length 2 months and 25 agencies
Agencies
Be our partner for the Annual Road Show!
•9 cities in 8 days, from Timisoara to Constanta
•Over 235 travel partners
Main Partner –5000 Euro
•The opportunity to present your company/product
•Mention of your company on all the communication channels related
to the event (mail, Facebook, printed materials etc.)
•Roll up or similar display system at the events
•Printed materials distribution for all the participants
•Presentation article on tui-travelcenter.ro blog, shared on TUI’s
Facebook Page
•Dedicated Newsletter presenting your destination’s attractions.
Road show partnership
2 National Travel Fairs/year - (February and November)
8 Local Travel Fairs/season
Be present with your brand in
TUI TravelCenter’sExhibition Space.
BucharestTOURISM FAIR
•display of printed and
promotional materials
•1000 units/design for the printed materials
•150x150 cm double sided frame fully branded
➡Price: 2500 EUR/edition
Travel Fairs
Local TOURISM FAIR
•display of printed and promotional materials
•500 units/design for the printed materials
•Display of 2 double sided 200x85 cm roll-ups
➡Price: 1000 EUR/edition
We offer you a unique branding experience:
branding our mobile agency.
A fully equiped confference room on wheels that
you can customize and use to impress your most
demanding customers or potential customers.*
Customize by applying stickers with your own
graphics and use our coach foar a roadshow,
connference or even a stand-alone event.
➡Renting price to be discussed.
*It can be rented only with our driver.
Mobile agency
4* Resort situated in the Danube Delta, where
the river meets the Black Sea
GREEN VILLAGE RESORT
www.greenvillage.ro
•89 rooms
•2 stories restaurant
•1 “brasserie”
•Pool area
•Garden area
•Kind club
•SPA
•Fitness room
Product Placement
3* Camping situated in the Danube Delta,
where the river meets the Black Sea
GREEN DOLPHIN CAMPING
www.dolphincamping.ro
•60 small bungalows
•Blanquitaclub
•1 eating area
•1 outdoor bar
Product Placement
THANK YOU
This is a brief overview of the promotion channels we can offer.
We are open to other proposals you can think of such as projects/products that
better suites
your business, without limiting yourself to the ones we have now in our offer.
You can think of anything that can be done in our agencies, in our online
environment as long as our missions are aligned and we both put the client first.
Prices do not include VAT.
Further details:
Laurențiu Cenușă[email protected]