moreniche advertising policies...moreniche advertising policies 2 banned domain examples (but not...

MoreNiche Advertising Policies

Revision Date: November 2018

Contents

Domain Brand Usage Policy

Voucher Code Marketing Policy

Organic Traffic Policy

Paid Traffic Policy

Copyright Policy

Ethical Advertising Policy

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MoreNiche Advertising Policies 1

Branded Domain and Brand Usage PolicyThe following is a network wide policy which affects all advertisers in the network. Failure on the part of an affiliate to adhere to these terms may result in suspension or termination of your account.

The following rules apply to all properties including website domain names, subdo-mains, all social media page/profile names and email addresses associated with your affiliate business.

NO NEW branded domains or profile names are allowed to be registered from 01/11/2018 for ANY brand.

That means you must NOT use the advertisers brand name anywhere within your domain name or other online properties as detailed above.

Existing branded domains, sub-domains and profile names must meet the following criteria:

• Registered before 01/11/2018.

• Affiliates must NOT pretend to be the official advertiser site or be confusingly similar.

• Domains and profile names must contain at least one word in addition to the brand name, which is neither a definite article (the), indefinite article (a/an). The additional word must be with the main domain name, not the subdomain or domain extension. A popular example is the use of the word ‘review(s)’

• You must add value to the brand by launching a quality website containing only unique content to help inform the customer.

• You must make it clear that yours is a review site, not an official site, and you cannot pretend to be the brand site or be confusingly similar.

• You must always be fair and factual when it comes to users


Banned domain examples (but not limited to):

• officialCrazyBulk.com

• theCrazyBulk.com

• CrazyBulk1.com

• CrazyBulkz.com

• CrazyBulk-online.com

• CrazyBulk.wordpress.com

• CrazyBulk.weebly.com

• CrazyBulk.website

• CrazyBulk.reviews

• Crazybulk-store.com

Failure to comply with this policy may affect your affiliate account status - either a temporary freeze or termination. While your account is frozen you will be unable to make new sales or receive a payout. Our Compliance Team operate a strike policy for repeat offenders. Any affiliate commission generated whilst breaking these terms may be charged back.

If you are unsure about any aspect of this policy please contact an affiliate mentor or our compliance team, contact details can be found in your affiliate account.

For rules relating to paid traffic and brand usage please view our Paid Traffic Policy here.


Voucher Code Marketing PolicyThe following is a network-wide policy regarding vouchers otherwise referred to as ‘coupon codes’, ‘voucher codes’ or ‘discount codes’. Failure to adhere to these terms may result in suspension or termination of your account.

Voucher codes are NOT allowed to be used by MoreNiche affiliates.

To protect our advertisers and ensure a level playing field for ALL affiliates, MoreNiche does NOT support voucher code marketing.

As a content network, we pride ourselves on adding value to our advertisers by not allowing voucher-only affiliates to cash in at other affiliates expense.

• Affiliates shall not use voucher sites as a method for promotion.

• Affiliate websites / landing pages must include significant content which adds value to the advertiser’s brand by informing / persuading the user about the advertiser’s product / service, not focusing on discounts / deals.

• There should be no voucher related terms in titles, descriptions, alt text or urls. Terms can be mentioned in the page content itself, but must not be misleading and must not encourage the user to ‘click to check for codes on the official site’.

• Affiliates should not reuse vouchers found from the official advertiser’s website. These are designed to close the sale and ensure high conversions.

• Domains such as, but not limited to, ‘PhenQDiscounts.com’, ‘PhenQVouchers.com’, ‘SuperDeals.com’, ‘FitnessCoupon.com’ are not allowed as focus on discounts / deals and they mislead the consumer to believing vouchers are available. Any domain name with a reference to coupon, voucher, discount, deal, code or similar is not permitted and may result in your account being suspended or terminated.


Promotion of Onsite Deals & Discounts

• You may promote the package offers available on the advertiser’s site which offer customers savings for example buy 2 get 1 free offers or savings made on bundles. In all cases these should match how the offer is presented on the advertiser’s site and / or be clearly explained.

• You must not misrepresent the offers to encourage visitors to click through to your site thinking it is offering a stronger deal than other listings.

• You must not mislead visitors into believing any discounts are exclusively available through your site or by clicking your links.

When promoting deals and discounts from the advertisers site you must adhere to the following rules:

Our advertisers may sometimes run seasonal campaigns which include a discount code they are happy for you to promote. These will be shared with you via email, Facebook and in the Latest Announcements area in your affiliate account. No voucher codes should be promoted at any other time or by any other method than that approved.

However, your promotions around these discounted offers must add value to consumers, such as through creating useful content about the products, in line with the policy above.

Failure to comply with this policy may affect your affiliate account status - either a temporary freeze or termination. Our Compliance Team operate a strike policy for repeat offenders. If you are unsure about any aspect of our voucher code marketing policy please contact your affiliate mentor or [email protected] and we will be glad to help you.


Organic Traffic PolicyIt is important that as an affiliate you are pre-selling the products, adding value to brand and sending through quality traffic. Therefore all affiliates must adhere to the following rules:

• Your pre-sell must include sufficient unique text, video and/or image content to inform the visitor about the brand and persuade them to consider buying.

• In the majority of cases this requires you to send traffic via your own landing page.

• If you are using email, video or another platform where you feel you can conduct a full pre-sell without using a landing page you must get this approved by your affiliate mentor.

• Your pre-sell must comply with the Branded Domain and Brand Usage Policy.

• You must make it clear you are recommending the products and not confuse/mislead your visitors into thinking you are the official merchant.

• You must offer the user the choice to click the affiliate link. No automated redirecting of the visitor is permitted.

Using services, tools and software that scrape, respin, rewrite, autogenerate, and/or generate in bulk content for sites and other web properties should be considered as spam and we don’t allow our affiliates to use spam for marketing purposes. That includes content which is hidden or uses an overlay on top of it that covers the actu-al content. That content doesn’t build trust or authority and doesn’t help merchants and other affiliates as it damages the reputation of the industry, niche, brands and the marketing methods.

This applies to traffic, including but not limited to that, driven from SEO, all social media websites, forums and other user-generated content sites, email and video marketing platforms.

Similar rules also apply to all forms of paid traffic, please refer to the Paid Traffic policy for more information.



If you are unsure about the quality of your content, please work with your affiliate mentor to ensure the content is compliant with our terms.


Paid Traffic PolicyThe following is a network wide policy which affects all advertisers in the network. This is regarding any paid advertising. If you break these terms your account may be suspended.

All paid traffic MUST be directed to the affiliate’s own landing page or website which must adhere to the following rules:

• Your landing page must pre-sell the product and add value to the advertiser’s brand. You must include sufficient unique text, video and/or image content to inform the visitor about the brand and persuade them to consider buying.

• You must make it clear you are recommending the products and not confuse/mislead your visitors into thinking you are the official advertiser.

• Your landing page must comply with the Branded Domain and Brand Usage Policy and the Voucher Code Marketing Policy.

• You must offer the user the choice to click the affiliate link. Simply redirecting via an intermediate domain IS NOT permitted.

The following terms apply to any paid advertising methods which allow you to bid on keywords:

Brand bidding is allowed but you MUST:

(a) SEEK PERMISSION before starting your campaign by speaking to your affiliate mentor and granting them access to view your paid campaigns (adwords/other)

(b) Spend at least 80% of your budget on generic terms, leaving 20% for branded terms


If you are unsure about any aspect of this policy please contact an affiliate mentor or our compliance team.


Copyright PolicyMoreNiche has a zero tolerance approach to copyright infringement.

This includes the following:

• Copying sentences or pages of copy from another affiliate site or a website owned by a 3rd party not related MoreNiche.

• Copying sentences or pages of copy from the advertiser’s website, except in cases such as quotes from testimonials where these are used alongside significant amounts of your own unique content.

• Using existing affiliate content as a base for your work where the original is recognisable in your end content. Reading other affiliate’s content as part of your research is ok, but translating, scraping, spinning or rewriting by switching words for synonyms is not. Your content must be unique and original.

• Copying images, cta graphics or design elements which are not your own.

Using services, tools and software that scrape, respin, rewrite, autogenerate, and/or generate in bulk, content for sites and other web properties is considered a breach of these rules, as is any manual process to do the same. This includes using content which is hidden or uses an overlay on top of it that covers the actual content.

Failure to comply with this policy may affect your affiliate account status - either a temporary freeze or termination. While your account is frozen you will be unable to make new sales or receive a payout. Any affiliate commission generated whilst breaking these terms may be charged back.

Anyone breaching the copyright policy will be given a final warning. They will be responsible for removing ALL copied content they have online.

Any further instances reported for copyright issues by that affiliate will result in their account being terminated.


Ethical Advertising PolicyWe have used CAP (The Committee of Advertising Practice) and the British Code of Advertising, Sales Promotion and Direct Media as sources for our advertising rules. Comparative claims are permitted in the interests of vigorous competition and public information.

All product comparisons should be fair and factual, and they should neither mislead nor be likely to mislead:

• They should compare products meeting the same needs or intended for the same purpose.

• They should objectively compare one or more material, relevant, verifiable and representative features of these products, which may include price.

• They should not create confusion between marketer and competitions or between marketer’s products, trademarks, trade names or other distinguishing marks and those of competitors.


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