COMPETITIVENESS

1. Micro or Firm Level- compete, grow, profitable- meet requirements of an open

market (domestic/overseas)

2. Macro (Country ) Level- produces goods services- expands employment

opportunities/raises living standards of people

NATIONAL COMPETITIVENESS COUNCIL (NCC)

1. Created at the behest of the private sector

2. Public-Private Partnership on Philippine Competitiveness , EO 571, October 2006

3. Competitive Philippines; instill a culture of excellence; bridge unemployment gap, reduce poverty.

www.competitive.org.ph

The Philippines

�92.23 million Population�Literacy Rate:

•Basic – 93.4% •Functional – 84.1%

�Workforce: 64.6% (60,562,000)�Strategically located in the Asia Pacific

The Challenges and Opportunities

� Globalization - domestic market is open- global market is open

� Market niche - cannot produce for all

- cannot compete against all

� Quality - products

- service

� Competitive Positioning

-value for price

The Challenges and Opportunities

� Domestic Market

� Infrastructure (hard/soft)

� Logistics

� Utilities (power, communications,etc.)

� Labor (job mismatch)

� Implementation and Execution

� Public sector

� Private sector

Competitiveness at Macro-Micro level

� Globalization – WTO policies, Philippine position

� Focus on eight sunrise industries (domestic and international policies)

� Market niche

� LGU level (not only National Govt.)

� Quality

� Productivity of the firm (CIC,PQA)

� Research and Development

Competitiveness at Macro-Micro level

� Competitive Positioning

� Value for money (price not the only consideration)

� Domestic market

� Eight Sunrise industries to improve Philippine brand

� Infrastructure

� Economic corridors

� Financing (equitably distributed; less pawnshop mentality)

� Implementation and execution

� Level playing field

� More business, more employment

The Eight Sunrise Industries

� Agribusiness

� Electronics

� Health and Wellness including Retirement

� Info Tech/Business Process Outsourcing (IT/BPO)

� Logistics with Value Added Services

� Manufacturing (Shipbuilding and repair)

� Mining

� Tourism

Achieving Competitiveness at Micro-Level

� Take initiative . Be Proactive.

� Be Creative and Dynamic.

� Productivity is the Key.

� Share Best Practices.

� Be Customer-oriented.

� Be part of the industry.

� Find your niche.

� Know INCOTERM (International Commercial

Terms)

Strategic Planning

Leadership Customer &Market Focus

ProcessManagement

Human Resources

Information Analysis

Final Thoughts