June 2012 Morgan Event and Press Release Coverage

Jim JamesMorgan Cars Limited (HK)Beijingjim@morgan-cars.com.cnhttp://www.morgan-cars.com.cn

PR activity by Automotive PRAsh Sutcliffe

27 June 2012

Summary of Media Coverage

The Beijing Luxury Show was clearly the best place for Morgan to have its China unveiling. The recent Beijing Auto Show would have drowned out any major coverage of Morgan’s entry into the Chinese market, but the ‘local’ size of the Luxury Show and its convenient inner city location meant that many journalists were eager to attend the event.

Some 20 media were expected to attend, but in the event we distributed 75 media kits over the 2 days of the event to both Chinese and international media. Coverage was seen in China, Malaysia, UK, India, Italy USA, Ireland and New Zealand.

The Morgan stand was effectively the star of the show; only Morgan had invested time and effort in engaging media where as other attendees had largely set up shop with a “We’re here” attitude, but little investment in pushing their products. Despite other luxury car manufacturers being directly opposite to Morgan, Morgan was the main star.

The Chinese media were very receptive to Morgan with several key national players covering the Morgan launch. Autohome, People’s Daily and China Daily brought great coverage to the Chinese market. On the international level many reports were focusing on luxury consumers in China, this further emphasizes Morgan’s international appeal.

Chinese Media Reports

Source: Car Lux China (www.carlux.cn)Date of Publication: 2012-6-14

Circulation Alexa Rank

NA 6,837 in Hong Kong

Media Type:

Online

Source: Car Lux China (www.carlux.cn)Date of Publication: 2012-6-14

Source: Car Lux China (www.carlux.cn)Date of Publication: 2012-6-14

Source: Car Lux China (www.carlux.cn)Date of Publication: 2012-6-14

Source: Car Lux China (www.carlux.cn)Date of Publication: 2012-6-14

Source: China Daily (www.chinadaily.com.cn – Chinese Version)Date of Publication: 2012-6-13

China Daily is running a synopsis of the luxury event. Whilst it does not include any pictures of Morgan’s stand, it does mention Morgan participated in the event.

Circulation Alexa Rank

200,000 (per day)

1,455 Globally 237 in China

Media Type:

Online + Tabloid

Source: China Daily Date of Publication: 2012-6-13

China Daily is running a synopsis of the luxury event. Whilst it does not include any pictures of Morgan’s stand, it does mention Morgan participated in the event.

Source: China Daily Date of Publication: 2012-6-13

China Daily is running a synopsis of the luxury event. Whilst it does not include any pictures of Morgan’s stand, it does mention Morgan participated in the event.

Source: Lofficiel (www.lofficiel.cn)Date of Publication: 2012-6-14

Lofficiel is an online publication aimed at China’s luxury sector. The publication has made some mistakes with regards to Morgan’s product names, however we have moved to correct them. Lofficiel is a new magazine, so readership figures are not as high as established rivals.

Circulation Alexa Rank

Unknown 24,666 in China

Media Type:

Online

Source: Lofficiel (www.lofficiel.cn)Date of Publication: 2012-6-14

Lofficiel is an online publication aimed at China’s luxury sector. The publication has made some mistakes with regards to Morgan’s product names, however we have moved to correct them. Lofficiel is a new magazine, so readership figures are not as high as established rivals.

Source: Lofficiel (www.lofficiel.cn)Date of Publication: 2012-6-14

Lofficiel is an online publication aimed at China’s luxury sector. The publication has made some mistakes with regards to Morgan’s product names, however we have moved to correct them. Lofficiel is a new magazine, so readership figures are not as high as established rivals.

Source: Lofficiel (www.lofficiel.cn)Date of Publication: 2012-6-14

Lofficiel is an online publication aimed at China’s luxury sector. The publication has made some mistakes with regards to Morgan’s product names, however we have moved to correct them. Lofficiel is a new magazine, so readership figures are not as high as established rivals.

Source: Chinese Luxury (www.chinese-luxury.cn)Date of Publication: 2012-6-08

Chinese Luxury is an online publication aimed at China’s luxury sector.

Circulation Alexa Rank

52,000 Globally8,200 in China

Media Type:

Online Onyl

Source: Chinese Luxury (www.chinese-luxury.cn)Date of Publication: 2012-6-08

Chinese Luxury is an online publication aimed at China’s luxury sector.

Source: Chinese Luxury (www.chinese-luxury.cn)Date of Publication: 2012-6-08

Chinese Luxury is an online publication aimed at China’s luxury sector.

Source: Chinese Luxury (www.chinese-luxury.cn)Date of Publication: 2012-6-08

Chinese Luxury is an online publication aimed at China’s luxury sector.

Source: Chinese Luxury (www.chinese-luxury.cn)Date of Publication: 2012-6-08

Chinese Luxury is an online publication aimed at China’s luxury sector.

Source: Chinese Luxury (www.chinese-luxury.cn)Date of Publication: 2012-6-08

Chinese Luxury is an online publication aimed at China’s luxury sector.

Source: China Trade News (www.chinatradenews.com.cn)Date of Publication: 2012-6-08

China Trade News has a report on the Beijing Luxury Show, including Morgan’s inviting of the British Ambassador to the Morgan unveiling

Source: China Trade News (www.chinatradenews.com.cn)Date of Publication: 2012-6-08

China Trade News has a report on the Beijing Luxury Show, including Morgan’s inviting of the British Ambassador to the Morgan unveiling

Source: YoFond (www.yofond.cn)Date of Publication: 2012-6-08

Yofond is an online portal dedicated to reporting on high end life styles within China and other Chinese speaking areas. Yofond is not a particularly high ranking website, but it does have a considerably amount of data on the Chinese luxury market.

Circulation Alexa Rank

52,000 Globally8,200 in China

Media Type:

Online Only

Source: YoFond (www.yofond.cn)Date of Publication: 2012-6-08

Source: YoFond (www.yofond.cn)Date of Publication: 2012-6-08

Source: YoFond (www.yofond.cn)Date of Publication: 2012-6-08

Source: YoFond (www.yofond.cn)Date of Publication: 2012-6-08

Source: YoFond (www.yofond.cn)Date of Publication: 2012-6-08

Source: YoFond (www.yofond.cn)Date of Publication: 2012-6-08

Source: People (www.people.com.cn)Date of Publication: 2012-6-08

Circulation Alexa Rank4 million per day

237 Globally37 in China

Media Type:Broadsheet and online

Source: People (www.people.com.cn)Date of Publication: 2012-6-08

Source: People (www.peole.com.cn)Date of Publication: 2012-6-07

This article focuses on the culture behind Morgan as well as their production techniques in the UK. It was published on the same day as the Morgan event.

Source: People (www.peole.com.cn)Date of Publication: 2012-6-08

Source: People (www.peole.com.cn)Date of Publication: 2012-6-08

Source: People (www.people.com.cn)Date of Publication: 2012-6-08

Source: People (www.people.com.cn)Date of Publication: 2012-6-08

Source: People (www.peole.com.cn)Date of Publication: 2012-6-08

Source: People (www.peole.com.cn)Date of Publication: 2012-6-08

Source: QQ.com (www.qq.com)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Circulation Alexa RankNA 10,489

Globally1,283 in China

Media Type:Online Only

AutoFan is an online portal similar to autohome.com.cn, but also offers a substantial print magazine that is issued once per month.

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: Auto Fan (www.autofan.com.cn)Date of Publication: 2012-6-08

Source: CE (www.ce.com.cn)Date of Publication: 2012-6-08

CE (China Economy) website has a piece on the luxury show and the facts behind the event. They describe Morgan as being the best stand at the event and the stand that stood out the most.

Source: Sina Finance (www.Sina.com.cn)Date of Publication: 2012-5-19

The Sina Finance Portal has an article on the China Luxury Event and its importance after the Beijing Auto Show. There is a short piece on Morgan’s entry into the Chinese market and a quote from Jim James on Morgan’s launch at the event.

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome.com.cn is the largest auto portal in China, and the largest automotive website in the world. It’s daily traffic outstrips the top 5 Western auto sites.

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome’s focus is on the launch of the Morgan brand and two models at the Beijing Luxury Show

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome’s focus is on the launch of the Morgan brand and two models at the Beijing Luxury Show

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome’s focus is on the launch of the Morgan brand and two models at the Beijing Luxury Show

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome’s focus is on the launch of the Morgan brand and two models at the Beijing Luxury Show

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome’s focus is on the launch of the Morgan brand and two models at the Beijing Luxury Show

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome’s focus is on the launch of the Morgan brand and two models at the Beijing Luxury Show

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome’s focus is on the launch of the Morgan brand and two models at the Beijing Luxury Show

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome’s focus is on the launch of the Morgan brand and two models at the Beijing Luxury Show

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Source: Autohome.com.cnDate of Publication: 2012-5-19

Autohome’s focus is on the launch of the Morgan brand and two models at the Beijing Luxury Show

Circulation Alexa Rank

NA 375 Globally64 in China

Media Type:

Online Only

Summary of Media Coverage

To further the coverage and expand on the good relations created with Chinese media we recommend that Morgan China issue monthly press releases on their activities in China, and also activities within the UK.

A one time ‘splash’ works well, but continued effort is required to keep Morgan in the eye of potential consumers.

Beijing Luxury Event English Media Reports

Source: China DailyDate of Publication: 2012-6-11

Circulation Alexa Rank200,000 (per day)

132,000 Globally 40,000 in China

Media Type:

Online + Tabloid

Source: China Car TimesDate of Publication: 2012-6-11

Circulation Alexa Rank200,000 (per day)

181,000 Globally , 32,000 in Brazil

Media Type:

Online

Source: China Car TimesDate of Publication: 2012-6-11

Source: Italy Deluxe Blog (www.deluxe.it)Date of Publication: 2012-6-15

Circulation Alexa RankNA 119,858

Globally4,153 in Italy

Media Type:

Online

Source: Italy Deluxe Blog (www.deluxe.it)Date of Publication: 2012-6-15

Source: USA TodayDate of Publication: 2012-6-13

Circulation Alexa Rank425,000 (per day)

402 Globally42 in US

Media Type:

Online + Tabloid

Source: Irish Times (www.irishtimes.com)Date of Publication: 2012-6-13

Circulation Alexa Rank96,000 (per day)

4200 Globally17 in Ireland

Media Type:

Online + Tabloid

Source: Irish Times (www.irishtimes.com)Date of Publication: 2012-6-13

Source: Irish Times (www.irishtimes.com)Date of Publication: 2012-6-13

Source: Irish Times (www.irishtimes.com)Date of Publication: 2012-6-13

Source: Irish Times (www.irishtimes.com)Date of Publication: 2012-6-13

Source: Irish Times (www.irishtimes.com)Date of Publication: 2012-6-13

Source: Times Lives (timeslive.co.za)Date of Publication: 2012-6-08

Circulation Alexa Rank56,000 (per day)

8,442 Globally53rd in South Africa

Media Type:

Broad Sheet (South Africa)

Source: Times Lives (timeslive.co.za)Date of Publication: 2012-6-08

Source: Malaysian Insider (www.themalaysianinsider.com)Date of Publication: 2012-6-11

Circulation Alexa RankNA 9,265

globally57th in Malaysia

Media Type:

Online

Source: Daily Maily (www.dailymail.co.uk)Date of Publication: 2012-6-10

Circulation Alexa Rank1.94 million (per day)

126 Globally9th in USA15th in UK

Media Type:

Online + Tabloid

Source: Daily Maily (www.dailymail.co.uk)Date of Publication: 2012-6-10

Source: Daily Mail (www.dailymail.co.uk)Date of Publication: 2012-6-10

All Materials as of June 22ndAutomotive PR is still waiting on the publication of several magazines that are running Morgan stories on a monthly basis. We will continue to follow all publications and update the media clippings book for Morgan China.

June 2012 Morgan Event and Press Release Coverage

Jim JamesMorgan Cars Limited (HK)Beijingjim@morgan-cars.com.cnhttp://www.morgan-cars.com.cn

PR activity by Automotive PRAsh Sutcliffe

27 June 2012