““MALUNGGAY”MALUNGGAY”

MORINGA MORINGA LEAVESLEAVES

ENTERPRISE

Jabonga, Kitcharao

Agusan del Norte

ANG “MALUNGGAY”

OPPORTUNITIES

1. HERBAL INDUSTRY Moringa is considered as one of the most potent among herbs :

• Anti-microbial/biocidal Anti-microbial/biocidal

• Asthma Asthma

• Cancer therapy/protectionCancer therapy/protection

• Circulatory/endocrine Circulatory/endocrine disorders disorders

• Detoxification Detoxification

• Digestive disorders, Digestive disorders,

• InflammationInflammation

• ImmunityImmunity

• Nervous disordersNervous disorders

• Reproductive health Reproductive health

OPPORTUNITIES

2. PERSONAL CARE

• Moringa bath soap is anti-bacterial, anti-fungal, and antiseptic.

• Moringa shampoo is anti-microbial and anti-oxidant solution that protects your scalp from free-radical damages.

OPPORTUNITIES

3. FORTIFIED FOOD

• DepEd Feeding Programs with recipes with malunggay

• According to SECURA, Monde Nissin “Lucky Me” requirement is 1,500 MT of Moringa powder per month. This is an equivalent of 15 Million kilos of fresh leaves per month.

OPPORTUNITIES

4. FEED MEALS

• This can substitute half of the country’s imports for soybean meal=US$120M.

OPPORTUNITIES

4. INDUSTRIAL USES

• Moringa FAME meets bio-diesel standards

• US: ASTM D 6751-02 & ASTM PS 121-99 Germany : DIN V 51606 European Standard Organization : EN 14214

OPPORTUNITIES

5. AGUSAN NORTE IS HIGHLY MORINGA SUITABLE AREA

CHALLENGES

1. “KULANG” LIMITED PLANTING MATERIAL

OXFAM’S EDP

The Enterprise Development Programme of OXFAM will address the gap on planting materials by:

1. Providing a loan as a source of the basic working capital for planting materials to start the moringa enterprise into massive scale of production

2. Integrating a program for women in view of economic and leadership empowerment

OXFAM’S EDP

The project’s objectives include:

1. To propel the potential of 72 small farmers (at least 30% are women) earning 4x more than their monthly income through Moringa leaves production while realizing for 120 women farmers supplemental income per two-month cycle through nursing of Moringa seedlings as caretakers

2. To transform poor women from two areas in Agusan del Norte province into skilled farmer-entrepreneurs and business leaders.

3. To strengthen further Libas MPC as the economic arm of small farmers in claiming a share of the market opportunities presented by a sunshine and lucrative Moringa industry

• OXFAMOXFAM• AADCAADC• LIBAS MPCLIBAS MPC

OVER-ALL STRATEGY

Currently only 10 women are

actually planting Moringa

58 women leaders

and members

Farmers supplying Moringa “cuttings” (1)

Farmers supplying Moringa seeds

NORMISIST(2) tissue-cultured seedlings

SECURA (3) tissue-cultured seedlings AADC organic

inputs producers

SECURA as leaves processor (P5/kl. purchase price with minimum harvest volume of 3 tons)

Nursery for Moringa operated by women

AADC Moringa leaves producers

Bangonay and Canaway Women’s Associations as leaves consolidators

Food Processors (Noodle Manufacturer, Bakeries and Others) -5%

DepEd for National Feeding Program-5%

Pharmaceuticals Companies (SECURA and Others) (4) -85%

Feed Processors (CUFFA, B-Meg, Unifeeds, Vitarich and Others) – 5%

Feeding facilitators

Malnourished School

Children

Distributors and retailers

Consumers

Users

Livestock Growers

Distributors and retailers

Drugstores and other retailers

(+) Suitable area for malunggay production covering 200 has.

(+) Available land for farm demonstration

(-) Insecure land tenure of some farmers

(+) Active involvement of women in production

(-) Women not undertaking leadership roles in community organisations

(-) Marketing stakeholders gender neutral

(+) Established social network thru local coalition and people’s organization

(+) GAD mandates, budget and focal points

(+) LGU mandate to plant malunggay and infrastructure support

(-) Occurrence of perennial flooding in Agusan Norte

(-) Pressures on marital relations when women earn more than men, or earn substantially

(+) Support by DA technician(+ -) Strong support from LGU to implement DRR strategies

MORINGA LEAVES PRODUCTION ENTERPRISE(DIS) ENABLING ENVIRONMENT

MORINGA LEAVES VALUE CHAIN

MARK ET SERVICES

(+) Household force(+ )Organic bag materials(+) Available area(-) Subsistence support

NURSERY DEVELOPMENT

P R O D U C T I O N S E R V I C E S

Technical Support+ AADC NFTS practitioners (5)+ SECURA technical personnel+ DA technicians

Input Support+ NFTS practitioners’ production+ Farmers’ production

B U S I N E S S D E V E L O P M E N T S E R V I C E S

Market Information+ AADC + Oxfam + GETI+ SECURA + DTI/DA+ UAP + Other industry players

Technology Enhancements+ AADC NFTS practitioners+ DA Biotechnology Program

Organizational Development of Consolidators and Farmers

Capability Building + AADC+ CDA- Other service providers

Disaster Resiliency Measures

+ AADC + CARE+ Oxfam - Others

Market Contract Forging

+ AADC

L O G I S T I C S

Harvesting Techniques and Tools

+ SECURA technical assistance- Available tools+ Labor support

Transportation+ SECURA refrigerated vans

Consolidation and handling system

- AADC+ SECURA

F I N A N C I N G S E R V I C E S

Funds for production+ farmers’ own financing+ Landbank (for negoupon securing PO from SECURA)

Funds for marketing+ SECURA outright payment- Harvesting advances

LEGEND Present

Under negotiations

To be identified

To be explored

Identified but no negotiations yet

LEGEND

a

b

c

d

e

(-) Majority of farmers are living in poverty (6 for every 10 farmer)

f

g

jh

i

k

l

1

2

3

6

4

44 5

45

8

7

9

CUFFA has only

12 women members

19 out 72 target farmers are

women.About 20 hectares of the 100 hectares

are managed by women

17 women

members

IMMEDIATE BENEFICIARIES 1.1. 120 women-members120 women-members

• Generate jobs as caretakers without neglecting household responsibilities.

• Provide supplemental income of PhP2,447.96 per two-month cycle for household expenses.

• Participate in income generating activities• Build enterprising and leadership skills

2. 72 farmer-members of Libas MPC2. 72 farmer-members of Libas MPC• Generate jobs as laborers• Increase monthly income by 4x than their monthly

income currently at PhP2,527.00 from leaves production.

• Build enterprising knowledge and skills3. 1,000 farmers in the nearby farms3. 1,000 farmers in the nearby farms

• Generate jobs as laborers• Increase monthly income by 4x than their monthly

income currently at PhP2,527.00 from leaves production.

• Build enterprising knowledge and skills

PARTNERS: SECURA

• Provides the Tissue Cultured Seedlings

• Buys the Moringa Leaves

PARTNERS: LOCAL GOVT. UNITS

• Improve road Infrastructures

• What else?

PARTNERS: DEPT. OF AGRICULTURE

Facilitate the opening up of market through results of science-based researches:

• FNRI research on the nutritional profile/value of Malunggay

• NCP research on efficacy of Malunggay leaf powder and Moringa oil in improving the micro-nutrient status of Filipinos

““MALUNGGAY”MALUNGGAY”

MORINGA MORINGA LEAVESLEAVES

ENTERPRISE

Jabonga, Kitcharao

Agusan del Norte