MOSERBAER

Group members:AASHA JNANDITA KMANU SABU JACOBPRAMOD PHILIP JOHNJOSE KATTOOKARANMANJUNATHKARTHIKEYAN

OVERVIEW

• MBIL headquartered in New Delhi, is a leading global tech-manufacturing company.

• Established in 1983, the company is one of the world's largest manufacturers of Optical Storage media like CDs and DVDs.

• In 2006 MBIL started a strategic partnership with Optical Media and Technology (OM&T).

• Manufacturers invested in R & D much in order to sustain the competition.

INDUSTRY

• Over the years moserbaer entered into exciting areas of solid-state media with the launch of pen drives and flash memory cards, content replication, home entertainment and is a market leader in the high growth photovoltaic space.

• The company has a presence in over 100 countries, serviced through 15 marketing offices and representatives in India, US, Europe, Japan, Russia, Ukraine, Egypt, Argentina, Chile, Malaysia and has strong tie-ups with many global technology players

RESEARCH AND DEVELOPMENT

• Moserbaer focuses on hi-tech manufacturing and R & D activities.

• It continues to unfold the next generation innovative technologies that will catapult India into a respectable manufacturing hub.

• In-house R&D lab-Over 40 patents in optical media-Team of 75 R&D scientists & engineers-R&D pedigree from ISRO, Philips and IIT

• On February 6, 2007 Moserbaer Ltd acquired OM&T BV a Philips optical technology and R&D Subsidiary.

BUSINESS DIVERSIFICATION

• Moserbaer in 2006 adventured into solar energy sector .

• Modules and PV cells manufacturing was given preference as it was similar to MBIL’s manufacturing of optical discs.

• Moser Baer Solar Limited (MBSL) and Moser Baer Photo Voltaic Ltd (MBPV) are the subsidiaries of MBIL.

• They involved in Solar business globally including India.

• They also emerged as a new entrant to the entertainment sector in 2006 .

MARKET ANALYSIS OF MOSERBAER

SOURCE: FORBES INDIA MAGAZINE

STRATEGY

• Moser Baer's strategic transformation has been a multi-year process which includes rationalization of business portfolio and consolidation of its manufacturing operations to reduce costs and align with future strategy, which has a greater domestic focus.

• Key areas of growth are identified and the capabilitiesand processes are re-aligned to ensure that the teams address market the requirements more effectively and efficiently.

• It is a technology driven company with the assistance of OM&T Strategic Partnership

UPCOMING INITIATIVES

• MBSL is a subsidiary of Moser Baer India Limited, the 2nd largest optical media producer in the world.

• It was launched to manufacture solar modules for the photovoltaic industry.

• Entry into the solar sector is claimed to be a great hit by various sources with the aid of technological up gradations if implemented properly.

• The new government has set an ambitious target of solar power capacity to touch 1 lakh mw by 2019.

GRAND STRATEGY

• The following strategies can be prescribed for sustainability of the product in the market.

-Analyze the market and the demand pattern

-Work on corporate portfolio analysis

-Work on growth strategies

-Focus on concentric expansion strategy

THANK YOU