motion graphics worksheet channel4

3
Salford City College Eccles Centre Creative Media Production Use of text: (Title, Credits, animated captions, stings, indents, interactive menus, web banner) Channel 4 use limited amounts of text in their idents as they seem to just use everyday objects to create a 4. Brief description: What do you see? Channel 4 take everyday scenes and make a four which catches the viewers eye because it’s an everyday object being used in an extraordinary way. The camera pans down the street and above the camera is a vending machine and shelves which are layered in front of each other to make a 4. Techniques used: Animation, Visual Effects, Colour Rendering, Graphics, Movement They have used motion tracking in this ident to keep the 4 under the camera and took make it stay in one place as the camera moves. This makes it look realistic. Advanced techniques: Blur, Sharpen, Distortion, Rotation, Opacity In this advert not many advanced techniques are used they have just kept it simple but effective. 1

Upload: irrealimagens

Post on 14-Dec-2014

93 views

Category:

Documents


2 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Motion graphics worksheet  channel4

Salford City CollegeEccles CentreCreative Media Production

Use of text:(Title, Credits, animated captions, stings, indents, interactive menus, web banner)

Channel 4 use limited amounts of text in their idents as they seem to just use everyday objects to create a 4.

Brief description:What do you see?

Channel 4 take everyday scenes and make a four which catches the viewers eye because it’s an everyday object being used in an extraordinary way. The camera pans down the street and above the camera is a vending machine and shelves which are layered in front of each other to make a 4.

Techniques used:Animation, Visual Effects, Colour Rendering, Graphics, Movement

They have used motion tracking in this ident to keep the 4 under the camera and took make it stay in one place as the camera moves. This makes it look realistic.

Advanced techniques:Blur, Sharpen, Distortion, Rotation, Opacity

In this advert not many advanced techniques are used they have just kept it simple but effective.

Technical comments:Video Format, Screen Ratio, Resolution, Frame rate, Compression

I couldn’t find out much about this advert but I know that it is an English advert therefore it will be 25fps and the aspect ratio could well be 1280 by 720.

1

Page 2: Motion graphics worksheet  channel4

Salford City CollegeEccles CentreCreative Media Production

Motion Graphics and Video Compositing Unit 64

Glossary

Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are usually combined with audio for use in multimedia projects.

Compositing video - When there are several different clips of video are layered over one another to create a single image.Interactive Menus – DVD Interface or Interactive Menus on a web pageIdent – The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.Animated Captions – Animated Graphics layered over an image / videoWeb Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web

Banner usually a mix of motion graphics and videoVideo Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK

Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)

Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be Widescreen (16:9) in a cinematic sequence.

Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25

fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing (jerkiness).

Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods. This sometimes means a loss in image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload sites)

2