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  • MOTIVATED AUDIENCE.

    WHY YOU NEED TO BE HERE IN 2016

    N E W Z E A L A N D S P R E M I E R E H E A L T H & F I T N E S S E V E N T

    2016 EVENT DETAILS: 9-10 July 2016, 9am-5pm dailyASB SHOWGROUNDS, GREENLANE, AUCKLAND, NEW ZEALAND

  • Put your brand in front of a pre-qualified audience in an active buying mode.

    The NZ Fitness Expo is NZs largest health and fitness event and encompasses all aspects of health, fitness & living an active lifestyle for the dedicated fitness enthusiast through to those just starting out.

    The NZ Fitness Expo is a great event that brings together likeminded businesses and industry experts under the one roof for visitors to be able to engage with and also find out more about health and well-being,

    fitness and sports. Visitors attend in search of information and what they need to better themselves and live a healthier lifestyle.

    The NZ Fitness Expo is an exciting show and with the health and fitness industry experiencing unbelievable growth, 2016 is already bigger and better than ever before! Everything from fitness programmes and fitness equipment to apparel and footwear, food/nutrition, health services, supplements, triathlon, yoga and pilates, education, training and career and more is on show this July.

    New Zealands largest and most interactive health and fitness showcase, bringing products and customers together in a captivating and exciting environment.

    No other marketing medium or promotional tactic provides the ability to directly engage with thousands of ideal customers.

    2016 EVENT DETAILS: 9-10 July 2016, 9am-5pm dailyASB SHOWGROUNDS, GREENLANE, AUCKLAND, NEW ZEALAND

  • EQUIPMENT & ACCESSORIES commercial / home fitness functional training strength & conditioning fitness technology & wearables running accessories swimming / cycling / triathlon

    equipment & accessories

    GROUP FITNESS group fitness programmes general or boutique fitness

    centres / facilities boxing / pole / MMA / dance /

    CrossFit progammes & facilities audio products outdoor sports & sporting events running, endurance, multisport

    & trail running clubs yoga & pilates sports clubs / sporting bodies /

    associations & federations

    APPAREL & FOOTWEAR compression & performance general fitness / gym wear running swimming / cycling / triathlon endurance, multisport & trail

    products yoga & pilates

    INDUSTRY & BUSINESS SERVICES industry education & training

    membership services

    finance and financial support

    commercial business services

    APPs/Software

    commercial equipment

    military & emergency services

    fitness music & audio products

    WELLNESS & BEAUTY health / wellness / rehabilitation /

    injury prevention

    health services - chiropractic, massage, physio etc.

    proteins & supplements

    skincare

    THE NZ FITNESS EXPO COVERS A WIDE RANGE OF PRODUCTS

    AND SERVICES COVERING ALL ASPECTS OF

    HEALTH & FITNESS

    FOOD & NUTRITION paleo / clean eating / raw /

    organic / healthy proteins & supplements

    WHO SHOULD EXHIBIT?

  • WHYEXHIBIT?

    Source potential distributors

    VISITORS TO THE NZ FITNESS EXPOATTEND TO: - buy at special

    expo-only prices- learn about new health

    and fitness products and services

    - discover the latest fitness trends and brands

    - try new equipment and clean food options

    Get in front of this key qualified

    audience and grow your

    business and customer base!

    Grow your customer base & social media followers

    Build customer relationships

    Engage with customers face-to-face & obtain immediate feedback

    Launch & demonstrate

    new products

    Increase brand awareness

    Build loyalty with existing and new customers

    Network with other industry professionals

    Showcase your product range

    Sell direct to target audience

    APPROX.

    9,000FITNESS ENTHUSIASTS

    & INDUSTRY PROFESSIONALS

    OVER 2 POWERFUL DAYS

  • EX

    HIB

    ITO

    R S

    TAT

    S

    As well as during the two-day Expo, the NZ Fitness Expo business model offers additional opportunities for exhibitors to take advantage of promotional channels leading up to the NZ Fitness Expo, during the Expo and follow-up after the Expo.

    The NZ Fitness Expo has a strong social media following and qualified databases of fitness enthusiasts and industry professionals that we communicate with on a regular basis.

    What a great platform to showcase what our business has to offer. It was our first year involved and it was a massive success on every level. Thanks again to you and the team, we will be in touch soon!2XU NEW ZEALAND

    HOW DO EXHIBITORS BENEFIT?

    70%RATED NZFE

    IMPORTANT OR VERY IMPORTANT

    TO THEIR BUSINESS

    73%RATED

    SATISFIED OR VERY SATISFIED

    WITH NZFE

    92%GATHERED

    LEADS

    78%MADE SALES AT THE EXPO

    100%GENERATED

    BRAND AWARENESS

    60%CONDUCTED MARKET

    RESEARCH AT THE EXPO

  • VIS

    ITO

    R S

    TAT

    S

    AUDIENCE

    14%INTERESTED / INFO-SEEKER

    16% INDUSTRY PROFESSIONAL

    71%FITNESS ENTHUSIAST

    49%20-28 YRS

    11%16-19 YRS

    5%46+ YRS

    14%36-45 YRS

    21%29-35 YRSAGE

    VISITED FROM:AUCKLAND 76.37%TAURANGA 3.94%WAIKATO 7.71%WELLINGTON 4.11%CHRISTCHURCH 2.23%OTHER 8.90%

    The NZ Fitness Expo has proven to deliver successful results and is increasing in its success each year.

    The 2015 event increased visitor attendance by 24% A number that continues to grow as the health and fitness industry capitalises on the ever-growing consumer interest.

    Approx. 9,000* visitors attended in 2015.

    *This visitor number does not include the additional customers made up from other exhibitors and their staff, and NZ Fitness Expo event competitors, judges and organisers.

    WHO VISITS? GENDER53%FEMALE47%

    MALE

  • TRAINING ELEMENTS UNDERTAKEN:

    GYM / HIIT TRAINING 74%

    MUSCLE BUILDING 48%

    RUNNING/WALKING 35%

    GROUP FITNESS 22%

    AT-HOME TRAINING 22%

    BOXING 18%

    CROSSFIT 17%

    YOGA 14%

    SWIMMING 12%

    CYCLING 11%

    BOOTCAMP 10%

    MIXED MARTIAL ARTS 8%

    PILATES 5%

    VIS

    ITO

    R S

    TAT

    S

    TRAINING FREQUENCY

    64%5-7 TIMES/WEEK

    94%AT LEAST 3 TIMES/WEEK

    6% 1-2 TIMES/WEEK

    30%3-4 TIMES/WEEK

    HOW ARE THEY TRAINING?

  • TIME SPENT AT EXPO

    SPENDING HABITS

    72% LIKELY TO PURCHASE EXPO PRODUCT IN THE NEXT 6 MONTHS

    47%AVERAGE SPEND AT EXPO $100+

    53%1-3 HOURS

    34%3-6 HOURS

    10%ATTENDED BOTH DAYS

    3%7+ HOURS

    VIS

    ITO

    R S

    TAT

    SEXPO ATTENDANCEMAIN REASONS FOR ATTENDING:

    87%OF VISITORS

    IN 2015 MADE A PURCHASE

    85%TO TEST,

    TRY & RESEARCH

    70%TO PURCHASE PRODUCTS &

    SERVICES

    The Fitness Expo was a great opportunity for us to create brand awareness around our course as well as branch out and meet other like-minded figures within the industry. We learnt a lot over the weekend and are looking forward to attending next year.

    JASON KOSTER, FIT FUTURES LEARNING INSTITUTE HEAD TUTOR

    We had a great time at the 2015 NZ Fitness Expo. We met lots of people including potential stockists/distributors and several athletes, and it was the perfect opportunity to show off our product to the general public. We were busy for the whole event sampling and selling our Paleo Bars; well be back again next year for sure!

    TINA BARTON, BLUE DINOSAUR

  • WHATSTHERE?

    1 FREE FITNESS Q&A SEMINARS offer an exciting opportunity for Industry Experts and Fitness Athletes to share their knowledge, training tips and experience to motivate and inspire visitors.

    2 MAIN STAGE is a focal point of the Expo, hosting a range of events and interactive presentations to entertain and inform visitors.

    3 INDUSTRIAL ATHLETIC INVITATIONAL is NZs largest elite-athlete CrossFit competition, where the best of the best male and female athletes in the country are invited to compete.

    4 NZ FITNESS EXPO STRONGMAN CHAMPIONSHIP is the largest of its kind in NZ and invites the strongest men in the country to compete over various exciting rounds for NZ titles.

    5 NEW ZEALAND POWERLIFTING Federation in conjunction with the NZ Fitness Expo hosts the NZ National Record Breakers Championship where NZs best powerlifters attempt to break NZ records.

    6 NZ ARM BATTLE SERIES consists of a challenging elimination format, that strives to find the best Arm Wrestlers in New Zealand.

    7 MIXED MARTIAL ARTS is showcased in a range of formats at the Expo. Previous years have included a BJJ Grappling Tournament and with growing popularity, well be extending the dedicated arena to include other popular forms of MMA.

    8 NZ FITNESS MODEL SEARCH allows open-amateur male and female fitness enthusiasts the opportunity to gain competition experience while

    competing for exciting prize packs, including product sponsorship, professional photoshoots, apparel, profiling and more.

    9 NUTRITION KITCHEN hosts a range of industry experts demonstrating the latest tips and advice on healthy, clean, nutritious eating.

    10 INDUSTRY HUB at the Expo provides a great outlet for business owners / managers, personal trainers and industry professionals to seek out the latest products and services on offer, seek expert advice and network with industry peers.

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