MOTIVATING MOBILITY MINDSETS

Motivating Mobility Mindsets

Welcome to URBACT Conference 2012

Workshop

Workshop objectives

• Increase understanding of mobility in cities– how it is or can be integrated with other city policies– how to motivate mobility mindsets in different stakeholder

groups

• Discuss emerging concepts of urban mobility • Highlight the importance of context:

– geopolitical, economic, demographic, social differences

• Hear your experiences of urban mobility mindsets

Meet the Mobility Mindsets team

• On the move…..

Sally

András

Paolo (with daughter)

Anette

Antonio

Robert

The story so far…..

• How do we work towards a vision of urban mobility in Cities of Tomorrow?

Mobility Workstream aims• To engage the URBACT community and other urban mobility

professionals in dialogue about the challenges and potential solutions

• To identify, harness and transfer best practices from URBACT partners, Interreg, other European Social Fund and European Regional Development Fund initiatives, OECD, ELTIS, EPOMM, POLIS, CIVITAS, European Energy Agency, Eurocities, Covenant of Mayors, ICLEI, etc

• To produce suggestions for action towards practical and deliverable solutions including European Regional Development Fund and European Social Fund

• London, April

Core Group 1

Core Group 2

• Frankfurt, June ECOMM Data gathering

ECOMM ExpertsCore Group 2 Frankfurt, June

ECOMM

ECOMM filming

CIVITASSpain, September

Core Group 3 with expert witnessesBudapest, November

Core Group 3, Budapest, November

Key findings so far….

• Exploit the tried and tested solutions

• Connect perceptions of mobility & quality

• Target the communication

• Create the conditions for win-win solutions

FOCUS: Mobility Mindsets

Key findings so far….• MIND WARE

HARD WARESOFT WARE

• A different interpretation of smart cities?Urban intelligence

• Tools for smarter use of resourcesEU Funds 2014- 2020Urban mobility supported by Energy Funds and EU exchangeGovernance, collaborations, innovations, long term commitment

Example 1 Reggio Emilia

• New concepts of mobility• Mobility Manager as

change agent• Status in the municipality

Example Reggio Emilia

Example 2 - Mesa Redonda Madrid• Revolt over parking policy by

neighbourhood associations

• Parking conflict created the need for mechanism to create consensus

Mesa Redonda Madrid

• Design and implement a Roundtable– An instrument of governance beyond the specific conflict of

parking meters

• The principal challenges were : 1. to create a first framework accepted by every key

agents with regard to : composition, rules, objectives

2. get a first climate of confidence in its operations

3. consolidate this process forward

Permanent framework to facilitate the governance of urban mobility

Mesa Redonda: Key MessagesKey elements that helped the process:

• The slogan and philosophy of “shared knowledge”, instead of the concept of “participation”

• The application of a “phase 0”, for training and testing

• A well thought out METHODOLOGY, with very clear rules of FAIR PLAY, especially with regard to discretion with the media and providing information for the internal work

• The presence and support of Mobility Councillor (representing the Mayor)

• The quality & quantity of information

• The general recognition of the independence and professionalism of Technical Secretariat (the Mobility Foundation with the support of 2 experts: one in traffic, another in dialogue.)

City of Dreams or Nightmares?

Buzz groups

• What is your reaction to this city?

• Do you like it?

• What do you see?

• Words/phrases

AFTER

AFTER

AFTER

http://www.google.com/intl/sl/landing/transit/

Group taskWork on your tables:• What is the mobility mindset of urban stakeholders?• What is the position of each stakeholder in relation to this change in

the city?• What do they like or dislike about it?• What processes or tools or arguments do you need to achieve this

vision of the city?• What are your experiences with this process?

Help from Workstream members

Forbidden

• Details of technical, physical interventions

Report Back

• 3 or 4 comments/ideas about each stakeholder and tools from each table

• Write on post-its to be pinned up on the different boards along the wall

• One rapporteur per group will feed main ideas back

Conclusions

Feedback

City of Dreams• Interventions undertaken:

– Street closures

– Enhancement of streets

– Freight delivery window, car parkign diet

– Introduction of free Kavalir service 

– New bridges,cycle and walkways along the river

– Dedicated bus lanes, new green bus fleet

– URBANA card

– Street activities, festivals

•  More info: CIVITAS ELAN: Sabina Popit, Lubjlana

New traffic policy

Modal shift till 2015 and 2020; goals from traffic study: Makro-, mezo- in mikroskopska prometna preveritev koncepta trajnostnega prometa v Ljubljani (Guzelj, 2011*)

From „car oriented „ to „people oriented“

Fred Kent, Founder of Project for Public Spaces:

"If you plan for cars and traffic, you get cars and traffic. If you plan for people and places, you get people and places."

Keep pedalling… bon courage!