motivation & social media

Date

Motivation and Social Media

Saturday, 19 July 14

Backdrop

✤ Section 1 : Workplace engagement

✤ Section 2 : Social Media Engagement

✤ Section 3 : Creativity & Networks

✤ Section 4 : Predictive Analytics

✤ Section 5 : Molecular Rush


Section 1

Employee Engagement


0

17.5

35

52.5

70

19

109

61 6560

20 25 31Developed

Emerging India

Engaged Not Engaged Actively Disengaged

Source : Gallup

Note the Disengaged employees


Indian business leaders need engage more employees, tapping the full to extent of their talents, skills, and ideas

Jim Clifton . Gallup

BACK


"Regardless of whether you're working on an assembly line or on a sanitation crew or as a banker, autonomy is necessary but not sufficient

"If you have some autonomy, you can do a little more of what you do best every day. ... And your boss holds the key to that autonomy."


Cultivating workplaces that treat ALL employees as individuals and providing a engaging creative environment works.


Section 2

Social Media Engagement


1-9-90 Rule

0

22.5

45

67.5

90

2012

Create Curate Consume

• 90% of all users are lurkers. They read, search, navigate, and observe, but don't contribute

• 9% of all users contribute occasionally

• 1% of all users participate a lot and account for most of the content in the community


10-20-70 Rule

0

17.5

35

52.5

70

Value Title

2014

Create Curate Consume

• 70% of all users are lurkers.

• 20% of all users contribute occasionally

• 10% of all users participate a lot and account for most of the content in the community

10


HOW DID THIS SHIFT HAPPEN?

Not limited by Networks.Social Interactions create the NETWORKS.


Section 3

NETWORKS


UNCONNECTED GROUP

PEOPLE LIVING IN ISOLATION NOT RELEVANT

HERE


BUCKET BRIGADE

LINEAR. CONNECTED TO TWO PEOPLE. NO BRANCHESTHE NETWORK DEPENDS ON THE TASK ON HAND.


TELEPHONE NETWORK

Unlike the bucket brigade this network helps spread info simultaneously

One person sets offa chain reaction

Helps in information flow


Social Networks

Evolves organically Complex Spontaneous Contageous


Contageous

Anything can flow in this network Money, Violence, Fashion, Kidneys,

Blood, Happiness, Empathy,MOTIVATION, Accountability,


So far

✤ Work Place Engagement and the disengaged

✤ Social Media Engagement - Dramatic changes

✤ Network Structures - Driven by Human imagination and not network


0

17.5

35

52.5

70Value Title

2014

0

22.5

45

67.5

90

2012

1 % to 10 %

How did social media achieve this?

REWARD BASED ENGAGEMENT


Engage more employees, tapping the full to extent of their talents, skills, and ideas

✤ Employees must be encouraged to create Digital Assets.

✤ We need to open up the organizations to become part of Social Network.


Social Media Today

Social Media Today has moved to handhelds

Facebook is behindChina & India in

Population but they have thorough

knowledge about itspopulation


Target started sending coupons to a teenaged girl for baby items.


How data works?

✤ After a few days he calls TARGET and says

✤ “I had a talk with my daughter, it turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.”


How data works?

✤ Target assigns every customer a Guest ID number, tied to their credit card, name, or email address that becomes a bucket that stores a history of everything they’ve bought and any demographic information Target has collected from them or bought from other sources.

✤ Target has historical buying data for all the ladies who had signed up for Target baby registries in the past.

✤ Analyzing the data, and before long some useful patterns emerged. Lotions, for example. Lots of people buy lotion, but Target noticed that women on the baby registry were buying larger quantities of unscented lotion around the beginning of their second trimester.

✤ Another analyst noted that sometime in the first 20 weeks, pregnant women loaded up on supplements like calcium, magnesium and zinc. Many shoppers purchase soap and cotton balls, but when someone suddenly starts buying lots of scent-free soap and extra-big bags of cotton balls, in addition to hand sanitizers and washcloths, it signals they could be getting close to their delivery date.


How data is analyzed?

✤ Target computers crawled through the data, and were able to identify about 25 products that, when analyzed together, allowed them to assign each shopper a “pregnancy prediction” score. More important, they could also estimate the due date to within a small window, so Target could send coupons timed to very specific stages of her pregnancy.

✤ Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August.


http://www.forbes.com/places/ga/atlanta/

http://www.forbes.com/places/ga/atlanta/

Facebook and Predictive AnalyticsCase Study.

Students who do so will be able to make friends, form social groups, and ask questions about the Alabama university. Meanwhile, Samford’s admissions office will get data that can help them predict—and shape—enrollment outcomes.

Students who do so will be able to make friends, form social groups, and ask questions about the Alabama university. Meanwhile, Samford’s admissions office will get data that can help them predict—and shape—enrollment outcomes.


Enrollment Intelligence?

By analyzing the “social and behavioral data patterns” of students who use the app, the company can tell participating

colleges “who’s likely to enroll, who’s on the fence, and who’s not likely to enroll,”


NOW COMES THE CLINCHER

The more active the student on social media, the more likely he or she is to join college.

Its not performance in academics.


Performance Measurement through social media ?

how?


✤ Large organizations can set up their own media outfits in-house.

✤ Develop own media platforms - Magazines, Newspapers, TV & Radio online.

✤ Identify super engaged social media participants in the social media and make them spearhead the activity

✤ They become your brand ambassadors

How to do it?


Encourage participants

✤ Start a gaming engine that would reward participants in the social media and link it to performance. This is for motivation to create more engagement and content

✤ Reward creativity


Outcome

✤ You would have energized the ACTIVELY DISENGAGED and the NOT ENGAGED

✤ Remember Motivation is the key to engagement.

✤ Accurate data on the triggers of motivation for employees and their behavior patterns.


MOTIVATION & SOCIAL MEDIA

✤ Most of the Social Media sites are built around Gaming.

✤ Win or Loose the players are continuously Micro Rewarded

✤ Games are used extensively for teaching and even for Language Learning.


The Dopamine Economy

Dopamine Trickle

Dopamine Buzz


The Dopamine Economy

Dopamine Shower


Is Facebook addictive?

Can reading be Addictive ? YES.Can Addiction to Reading be harmful? NO

Facebook, if used in the right way can make you addicted to creativity.


Whats in the new future?

What ever you see of social media today is just a preview of the things to come.

Now wait for what Google Glass can do.


Whats the final take away?

Now you have data of the employee engagement on social media. With enough data you will be able to PREDICT anything.

Will this employee stay or leave?Does the employee need help or training?

Is he/she motivated?Will the employee be capable of handing larger challenges?

Is he / she under emotional stress?

And anything is possible.


Sum it up

✤ Social Media engagement must not be viewed as a casual and playful activity.

✤ Social Media engagement brings out the creativity in people and gives them the motivation.

✤ Social Media engagement helps you understand the REAL EMPLOYEE.


motivation & social media

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