MOTOR CIRCUITS

DISCOVERY MEDIA GROUP

MOTOR CIRCUITS

DISCOVERY MEDIA GROUP

THE VISION‘Making motorsport advertising more affordable.’

ABOUT USIndependent, impartial, British.

in October 2008 Discovery Media Group established www.motorsportcircuitguide.com.

(Present audience: 10,000 users a month, 5,000 online registrants, 59,000 e-newsletter database);

The company has grown to employ 14 permanent and freelance staff, with operations based at London Bridge.

Now launching the collectors’ annual Circuits 2010 bookazine, which celebrates the world’s greatest motor racing venues - building on the brand’s earlier online successes.

WHAT?- OnLine

motorsportcircuitguide.com

- OnTrack16 events trackside, 9 in UK

- OnPage Circuits 2010 Bookazine

WHERE? CIRCUITS BY NUMBERS715 permanent motor racing circuits worldwide;

178 of the most active and/or permanent circuits are listed at www.motorsportcircuitguide.com with supporting news, travel options and features.

All 178 circuits online feature in Circuits 2010, with 44 of these represented through fine art illustrations

WHERE? (contd…)

MOTORSPORT SECTOR (GLOBAL)More than 600 major motorsport events per annum across major racing series;

More than 8,000 smaller events at circuits per annum;

An estimated total attendance at motorsport circuits in excess of 100 million per annum.

0

5

10

15

20

25

30

No of Circuits

FRANCE

UK

ITALY

GERMANY

SPAIN

PORTUGAL

BELGIUM

HOLLAND

SWEDEN

HUNGARY

MONACO

USA

MIDDLE EAST

ASIA

AUSTRALIA

WHERE ? (contd…)Number of circuits by country (source: motorsportcircuitguide.com) This chart shows the UK in 2nd place

WHO?

MOTORSPORT SECTOR (UK)2008: 7% increase year-on-year of UK fans watching F1 on TV and an average of 29 million viewers per event;

2008: 50% increase year-on-year of fans watching MotoGP on TV and 2.9 million UK fans watched the British round (23% of the TV audience);

Last published book on circuits, written by Joe Saward, sold 40,000 copies – it is now out of print and Circuits will be the up-to-date version of this successful publication.

Approximately 4,500 companies are involved in the UK Motorsport and Performance Engineering Industry, boasting an annual turnover of ₤6 billion – of which £3.6 billion is exported.

WHY?-Exposure in prestigious motorsport arena

-Cost effective participation

-Outstanding PR value for brand recognition

-Direct business development with tangible ROI

-Not just a ‘sponsorship’ opportunity!

WHEN?-OnLine – year round

-OnTrack – year round

-OnPage – annually, exclusivity deadline end Q4

HOW?

OnLine

WWW.MOTORSPORTCIRCUITGUIDE.COM

Celebrates the world’s greatest racing circuits;

Exclusive news, features and interviews in all major motorsport disciplines;

10,000 users a month, 5,000 registered users and growing very fast; HNW ABC1

59,000 e-Circuits newsletter recipients (sent 12 x year);

Strategic links with circuit websites and motorsport PR.

OnTrack

OnTrack -Affordable trackside participation for clients

-16 events next year, 2010, 9 in UK

-Live sign up capabilities, affording instant ROI from participation

-Space in Motor Circuits marquee (attended or unattended)

-Giftbags and literature distributions also available

OnPage

CIRCUITS BOOKAZINE (TARGET MARKET)

80% of motorsport fans are male (TGI Q4 06);

84% of motorsport fans are 15-54 years old, average age 36;

60% of motorsport fans are ABC1;

Motorsport fans are twice as likely as the average person to wear designer clothes and own a plasma TV, and nearly three times as likely to covet a car or bike that stands out.

CIRCUITS BOOKAZINE

Published: March 2010; Cover price: £8.99/10 euroCelebrates and illustrates the world’s greatest racing circuits; Details of hotels, restaurants and travel options;44 specially commissioned fine art illustrations of the world’s top circuits with expert commentary from Andy Priaulx (World Touring Car Champion), Martin Haven (Eurosport motorsports commentator and Joe Saward (top motorsport author and journalist);194 pages of high-quality paper stock;Successful extension of a successful website;Exclusive news, features and interviews in all major motorsport disciplines, including F1, MotoGP, World GT, World Super Bikes, World Touring Car Championships.

“The last published book focusing on motor racing circuits sold 40,000 copies in the UK and is now out of print.

Discovery Media Group’s new launch – Circuits 2010 – revisits this successful formula.”

DISTRIBUTION OF CIRCUITS BOOKAZINEWH Smith High Street have agreed to retail Circuits in 550 stores, representing 13,750 copies from March 2010

WH Smith Travel following suit with a further 6,000 copies

6 international motorsport circuits have agreed to purchase copies for resale or promotion, totalling 5,500 copies (rising)

The BARC have agreed to purchase an undecided quantity to sell with event programmes at key events

Discovery Media Group will retail copies at key european motorsport events from Le Mans 24hr to the British Moto GP, Goodwood Festival of Speed to rounds of the BTCC and WTCC championships.

CIRCUITS BOOKAZINE

MARKETING SUPPORT: ONLINE

Discovery Media Group will promote Circuits bookazine availability via e-Circuits newsletter with offer of a free prize draw entry (Monaco Grand Prix tickets or Moto GP tickets) upon entering a special code found in WHSmith copies. E-newsletters sent between February and July 2010;

We will promote Circuits magazine availability at WHSmith and other distribution partners via www.motorsportcircuitguide.com and through extensive PR channels to a wide range of partner websites.

Thank you!