motorola's modular smart phone
DESCRIPTION
Google's Motorola has unveiled Project Ara, an open hardware platform for building modular smartphonesThe idea behind the project, led by Motorola's Advanced Technology and Projects group, is to turn almost everything in a smartphone — display, keyboard, battery, processor — into a module that can be replaced.Motorola envisions two basic components of such a smartphone: an endoskeleton (or endo), the structural frame that holds all the pieces together, and the modules which are fitted on the endo. The goal is to drive a more thoughtful, expressive, and open relationship between users, developers, and their phones. To give you the power to decide what your phone does, how it looks, where and what it’s made of, how much it costs, and how long you’ll keep it. With a Project Ara phone, modules can be replaced one at a time. Want a new Bluetooth model? Just snap it in. New battery, camera, processor? Easily done. The concept should give you, the user, the power to decide what goes into your phone: how it looks, how much it costs and what it does. As Motorola puts it, all of this should do for hardware what the Android platform has done for software. The results should be a third-party developer ecosystem and faster innovation. Motorola has been working on Project Ara for a year. Immediate plans involve sending an invitation to developers to start creating modules for the platform in a couple of months. If the project becomes a consumer-level reality available to billions of users, the effect on the smartphone industry as a whole could be very interesting indeed to witness. For one, it could affect the rate at which manufacturers release new models. Assuming the prototype functions well enough to continue, and assuming the public launch is received well — which is still a long ways off — this could be a major win for consumers over the long haul.TRANSCRIPT
Motorola’s Modular Smartphone
Rohit Yadhati
GOAL?“The goal is to drive the more thoughtful expressive, and open relationship between user, developers, and their phones.”
WHY???
E- waste
E waste reasons:LIFE SPAN
REPAIR
COSTOMIZATIONS
UPGRADES
IMPLEMENTATION ISSUES
Change hardware what the Android platform has done for software:
create a vibrant third-party developer ecosystemlower the barriers to entryincrease the pace of innovationsubstantially compress development timelines
WHAT WOULD BE THE IMPACT?
Modular phone / Phone block Modular phone is made of detachable blocks and idea initiated in 2008.
The blocks are connected to a structural frame called an "endoskeleton" which puts
everything together into a solid phone.
If a block breaks you can just replace it without having to buy a new phone, or if it's your
time then upgrade.
Features: Blokstore (like an app store)New devices as the platform grows (tablets, camera)We keep our accessories for longer. No more obsolete cables! We subscribe online to easily get and send back our bloks.Online platform: we can finally communicate with large companies! New ground for small companies, start up, and developers
Choose WiselyBiodegradable bloksBloks made locallySolar powered batteriesSensitive screen for blind peopleLightweight for travellersand a lot more
HOW????
Motorola call it Project ‘Ara’
If the project becomes a consumer-level reality available to billions of users, the
effect on the smartphone industry as a whole could be very interesting indeed
to witness. It could affect the rate at which manufacturers release new models In future we are going to see Assemble mobiles like Assembled computers which
we see these days
BOSE
SONY
MOTOROLA
PHILIPS
Advantages User can make your own mobile phone by collaborating the blocks which you need. Customization is the key aspect which user always wants and Phonebloks is exactly
what it is You need to buy only 1 phone for your life time. As days pass on , you only need to
keep upgrading the components free, open hardware platform for creating highly modular smartphones. If a component is not working properly, we just need to replace it while the rest of
the components remain the same.
Creating a huge market
create a third-party developer ecosystem around a customizable framewook
Advantages Now a days many high end apps are not running on mobile hardware due to many
restrictions We can overcome such kind of problems using modular phones. If the app requires more RAM, we will simply upgrade RAM component So the app developers can recommend a hardware component along with the app
and if the user really needs that app , then he will be buying that component Many competitors will soon begin manufacturing the phone modules and this way
the end user can build high end mobile at cheaper price There are no more restrictions like feature X is available only in mobile manufactured
by company Y
Challenges: Getting such a phone accepted by operators Software integration Physical size There are a number of technical and commercial barriers before this could become
reality Changing components that potentially have an impact on performance could disrupt
the service experience
Thank you