Motorsports MarketingMotorsports Marketing

And Dancer MotorsportsAnd Dancer Motorsports

Reasons Why You Should Reasons Why You Should Choose Motorsports Choose Motorsports MarketingMarketing• Motorsports is the world’s largest spectator sport• 29% of any cross section of the general public express a

strong interest in motorsports• Fortune 500 companies, who spend millions of dollars on

research to identify effective methods of advertising, find motorsports to be a highly effective medium for advertising

• 100% tax deductible• Delivers sales messages with maximum impact by offering a

highly visible, exciting and memorable medium• Race fans are passionate, support their favorite drivers and

teams by buying the advertisers products• Race cars are a colorful rolling billboard that can be seen in

transit to their events• The number of racing publications have increased yearly;

Therefore increasing interest in motorsport

Motorsports Spectator Motorsports Spectator LoyaltyLoyalty

• 57% of fans indicate a higher trust in products offered by the advertisers on race cars

• 71% of fans indicate almost always choosing a product involved in racing because of the advertisement on race cars

MotorsportsSpectator

Loyal Loyal

Loyal

Why Dancer MotorsportsWhy Dancer Motorsports

Increase In Increase In Dirt Tracks in TexasDirt Tracks in Texas

2003 – 37

2003 – 37

2004

- 3

920

04 -

39

2006 - 41

2006 - 41

Dancer Motorsports is a race team that currently only runs on dirt tracks. We find dirt track racing to be more fast paced, unpredictable & extreme. It is exciting to the fans to watch the cars slide through the turns 2 and 3 wide. The surface of dirt tracks is always changing providing more exciting racing for the fans. New dirt tracks are sprouting up all over Texas every year. AJ Dancer, our driver, has raced his entire 16 year career on dirt tracks bringing experience and knowledge with him. AJ’s racing credits to date include Rookie of the Year, 2 nd in Street Stock points, several heat and feature wins, 2003 Turkey Trot Champion, 2004 Texas Outlaw Bomber Champion and 2004 Texas Grand Bomber Champion. He is currently leading the Super Stock points at Texana Raceway Park with 6 straight feature wins. AJ has been recognized as a “true sportsmen” by fellow racers and he is respected by them. During his career, he was usually faced with running less equipment (especially in the engine department) than the competition; but, per fellow racers, “he made up the difference with his driving.” It has been said that he is “a top shelf person who always tries to get along and play by the rules.” When we are towing our race car, we are often approached by people asking when and where we are racing. They also like to look at the car. We usually give the people a business card with our website address on it. In the last 3 months alone, we have had over 1300 hits on our site. As you can see from the figures below, dirt track racing just keeps growing within the state of Texas. That is why a partnership between your company and ours would be a perfect fit.

Weekly AttendanceWeekly AttendanceAt Dirt TracksAt Dirt Tracks

Lubbock - 1300

Lubbock - 1300

Hea

rt O

’ T

exas

- 1

000

Hea

rt O

’ T

exas

- 1

000

Texana Raceway - 1000

Texana Raceway - 1000

2007 Current Results

DATE Track CLASS HEAT B-MAIN FEATURE

3/3/2007 105 Speedway Late Model Stock 4   4

04/06/07 Tri City Speedway Super Stock 1   4

04/14/07 Texana Raceway Super Stock 1   3

04/21/07 105 Speedway Late Model Stock 4   1

04/28/07 Texana Raceway Super Stock 1   1

05/12/07 Texana Raceway Super Stock 1   1

06/09/07 Texana Raceway Super Stock 1   1

06/30/07 Texana Raceway Super Stock 2   1

07/14/07 Texana Raceway Super Stock 1   1

           

           

           

         

         

Average Finish     1.777777778 #DIV/0! 1.888888889

Click above to see the full spreadsheet

Marketing PackagesMarketing Packages

• Associate Advertiser – A great entry level package for only $200.00!

• Secondary Advertiser – For those who want a little more exposure for only $500.00!!

• Primary Advertiser – If you want it all, then this is your package for only $1000.00!!!

Show Car Appearances at Your Business

Hand Out Consolation Prizes to theRace Audience in Advertiser’s Name

24/7 Web Advertisement

Unlimited Promotional Photos

Name ExposureHand Out Consolation Prizes to the

Race Audience In Advertiser’s Name

24/7 Web Advertisement

ThreePromotional Photos

Name Exposure

24/7 Web Advertisement

OnePromotional Photo

Name Exposure

Associate Advertiser

Secondary Advertiser

Primary Advertiser

Cost Per ImpressionCost Per Impression

• The graph to the right shows how little an investment it really is.

• The figures are based on an estimated crowd of 1,000 people per race night at Texana Raceway and an expected crowd of 3,000 for The Texas Grand.

$0.00

$0.05

$0.10

$0.15

$0.20

$0.25

$0.30

$0.35

TexanaRaceway

The TexasGrand

Primary

Secondary

Associate

For a bigger view of the chart, click below:

Cost Per Impression

QuotesQuotes

“According to Jed Pearsall, President of Performance Research, ‘…fans provide one of the highest levels of brand loyalty and sponsorship support of any of the hundred or so sports and special events we’ve tested.’” (Performance Research)

“Racing in all types – from NASCAR Winston Cup series to local sprint tracks – is the largest spectator sport in America.” (Automotive Marketing)

About our driver:

“This is one of the best drivers at S.O.S. and always puts on a good show.”

“A good guy and a great racer.”

PicturesPictures

Video - Click on the Video to Video - Click on the Video to ViewView

To the left is the feature race for Late Model Stock from 105 Speedway on 4/21/07. This was AJ’s first feature win of 2007.

Above is a clip of a heat race from Tri City Speedway on 4/6/07. It has the #7 Super Stock

rolling over when his car catches the tires.

Above are highlights from the Super Stock Feature on 4/28/07 at Texana Raceway.

Thank YouThank You

If interested or if you have any questions, please contact either AJ Dancer or myself at any of the phone numbers listed below.

512-376-4219 Home 512-963-5143 Cell

Or email us at aj@dancermotorsports.com or brenda@dancermotorsports.com

Thank you for taking the time to review our proposal. I hope that you will seriously consider our Motorsports marketing proposal. It can and will bring great success to your business.