Mount St. Mary’s University16300 Old Emmitsburg RoadEmmitsburg, Maryland 21727

Mount St. Mary’s UniversityGoals and Objectives for 2013–14

A Community Growing Together

A Vision for Future Generations

Mount St. Mary’s University16300 Old Emmitsburg Road | Emmitsburg, Maryland 21727

301.447.6122 | www.msmary.edu4031–7/13

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Mount St. Mary’s is a Catholic university committed to education in the service of truth; we seek to cultivate a community of learners formed by faith, engaged in discovery, and empowered for leadership in the Church, the professions, and the world.

At the end of the day, when you depart campus, hold yourself accountable by asking:

What did I do today to fulfill our mission?

We are here because of our mission, and each of us, no matter our role or responsibility on campus, is called to fulfill that mission. We are not here simply because we are employed. We have a solemn mission to fulfill.

Thomas H. Powell President

Priority 4: FINANCIAL BASEInitiative 1: Strengthen and improve annual operations

• For Fall 2014, 5,000 applications • For Fall 2014, 78% acceptance rate• For Fall 2014, 450 first-year students• For 2013-14 academic year: 1,650 undergraduate enrollees• For 2013-14 academic year: 4,400 graduate credit hours• For 2013-14 academic year, 2,500 non-traditional undergraduate credit hours• By June 30, 2014, $16,500 net tuition per student• For the class of 2018, 1085 average SAT• Unrestricted cash (savings): $1,000,000• Special gifts: $2,500,000• Auxiliary revenue: $1,700,000 • Successful FY’13 audit with no significant findings• Annual fund (unrestricted funds) by June 30, 2014:

• Mount: $1,500,000• Seminary: $275,000• Grotto: $400,000• Mount Club: $250,000

• Alumni participation at reunions: 1,000 (including seminary)• Annual donor reports mailed by December 1, 2013• Alumni giving rate: 25%• Hire a new senior accountant• Hire a new development professional

Initiative 2: Strengthen the University’s strategic financial position• Financial Health:

• All donor-restricted accounts fully funded• Endowment value: $49,000,000• Revenues over expenses: $2,000,000

• Planned gifts: 6• Residential Cottages—five by March, 2014• Complete a new Campus Master Plan• Finalize realistic athletic budgets and improve the accounting of the Mount Club

funds• Reorganize the Purchasing Department• Complete a maintenance review of each of our campus houses and prepare a plan

for regular maintenance and funding for such

Mount St. Mary’s University Mission Statement

Mount St. Mary’s is a Catholic university committed to education in the service of truth; we seek to cultivate a community of learners

formed by faith, engaged in discovery, and empowered for leadership in the Church,

the professions, and the world.

Priority 5: MarketingInitiative 1: Strengthen the marketing message of the Mount brand

• Develop the FY’14 Strategic Integrated Marketing Plan• Integrate electronic/social media strategies into the Mount Marketing Plan• Identify specific programs to highlight—including Veritas and student leadership

opportunities—while emphasizing reputation, value, outcomes and Catholic identity

• Aggressively incorporate faculty “student success” stories into all communications, with a special emphasis on video segments across the university’s web and social media platforms

• Produce a new directory for the Board of Trustees• Host three Presidential Lectures in locations throughout the nation• Produce the Mount’s Statement of Annual Goals and Objectives

Initiative 2: Strengthen regional and national media program strategies• Enhance our sports marketing and information efforts in the Washington, D.C. and

Baltimore regions• Aggressively pursue strategies to increase the Mount’s visibility through op-ed and

editorial board placements

Initiative 3: Strengthen ties with alumni and parent constituents• Hire a new professional for alumni relations• Produce two issues of Mount Magazine• Produce two electronic issues of the Mount Family Association Newsletter• Produce three issues of the Seminary Newsletter• Produce monthly Around the Mount electronic newsletters, as well as e-messages for

each of the academic schools and the College of Liberal Arts

Initiative 4: Strengthen outreach and recruitment in the region to support the undergraduate and non-traditional programs• Incorporate the marketing efforts of the Frederick Campus into the Mount’s

Integrated Marketing plan• Develop a comprehensive enrollment strategy for graduate and non-traditional

undergraduate programs• Build and strengthen community relations and partnerships to elevate awareness

and recruitment in the regional market

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450 first-year students for Fall 2014

Develop a plan to have seminarians regularly assist with the operations at the Grotto.

Priority 1: Catholic IdentityInitiative 1: Strengthen formation in Catholic mission

• Publish a Mount prayer book• Develop, plan and implement the 4th series of Catholic Identity workshops for staff

and faculty• Draft a Catholic Intellectual Tradition statement for faculty, staff, administrators,

presidential and board approval• Co-sponsor the Center for the Advancement of Catholic Higher Education which will:

• Advocate for mission-centered student life programming• Advocate for mission-focused hiring practices• Hold a major conference for student life administrators of Catholic colleges

and universities• Hold a major conference for Catholic university and college presidents in

conjunction with the USCCB meeting in November • Continue to advocate for religious freedom as we implement the requirements of

the Affordable Care Act• Participate in the USCCB’s Fortnight for Freedom• Host another season of “Catholicism on Campus” on EWTN• Develop and host a national radio show focused on a better understanding of the

Church and the faith• Celebrate the end of the Year of Faith on campus • Conduct a pilgrimage to Rome and Assisi for college students and young alumni

Initiative 2: The Seminary will enhance its national reputation• Hold a workshop on the New Evangelization for Pre-Theology • Host Mount 2000 Youth Retreat• Facilitate the recruitment of undergraduate students for the university at Mount

2000• Hold a conference on the problem of moral cooperation in a secular society • Lead the implementation of the Lilly grant for training in parish leadership and

finance for seminarians• Set a firm financial basis for the annual Holy Land visit for our graduating deacons• Recruit and train faculty to meet the Holy See’s expectations of our pre-theology

program • Develop a concluding formation exercise for our pre-theology students• Begin an annual Hispanic ministry day for the seminarians

Initiative 3: Expand and enhance the Grotto experience • Integrate the activities of the Grotto with campus programming• Develop a pastoral plan for providing retreats and educational seminars in Marian

studies at the Grotto• Develop a pastoral plan for clergy staffing at the Grotto• Host, along with Campus Ministry, a Vigil for Life in conjunction with the annual

March for Life• Develop a program to recruit, prepare and recognize volunteers

Initiative 4: The University will be a good steward of our natural resources • Waste Water Treatment Plant to be completed by October, 2014• Develop the Renewable Energy Education Facility

Initiative 5: Increase the University’s attention to diversity • Recruit doctoral students to visit campus• Recruit a new Third Century Scholar• Provide at least two major campus diversity events• Host diversity orientation workshops on campus• Achieve a student population that includes at least 25% minority students• Host a celebration of Constitution Day 2013 at the Mount

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Priority 2: Academic ExcellenceInitiative 1: Strengthen the shared intellectual experience

• Complete next phases of the Veritas program

Initiative 2: Strengthen academic quality• For class of 2017, 82% retention rate, 1st year to 2nd year• For class of 2014, 4 year graduation rate 68%• For class of 2012, 6 year graduation rate of 67%• APR of student athletes (average): 950• Seminary Enrollment: 160• Dioceses represented at Seminary: 25• Hire a Dean for the School of Natural Science and Mathematics• Hire a Director of Human Services• Hire a Chair for the Communications Department• Hire faculty members in the following disciplines:

• English• History• Foreign Languages• Logistics

• Address challenges in hiring diverse and qualified faculty for the University and the Seminary

Initiative 3: Increase student and faculty scholarly profile• Reflect on the nature and consistency of concluding exercises in Masters programs• Develop a concluding exercise for pre-theology formation students

Initiative 4: Increase focus on non-traditional and graduate programs• Hire Director of Biotechnology and Management program• Hire a Director for the MHA program

Initiative 5: Strengthen and support the academic areas• Complete a draft of the Middle States self-study by June, 2014• Prepare the self-study and reports for our ATS reaccreditation• Host the NCATE accreditation visit in April, 2014• Conduct the IACBE self-study and begin preparing accreditation reports• Hire a Registrar• Complete two classroom upgrades

Priority 3: Student LifeInitiative 1: Strengthen Campus Ministry

• Develop new Social Justice international program (Belfast, Ireland)• Host 12 Mount retreats and at least 2 retreats/conferences for high school

students

Initiative 2: Increase attention to the health and safety of our students• Complete Title IX Student Conduct Code review

Initiative 3: Strengthen our operations in Student Affairs• Average occupancy rate: 98%• Install water bottle fill stations with Student Government Association• Renew contract with Barnes & Noble• Continue the goal of enhancing the McGowan Center through physical and

program improvements• Continue the digital signage improvement plan• Expand and improve Freshman Orientation in the new one day format• Achieve 95% completion rate of culture/enrichment requirement as part of the

Leadership Portfolio• Open Residential Cottages and develop operations and themed programming• Benchmark student affairs areas through new NASPA standards• Complete Career Service Review of internship policies• Complete furniture program in Residential Cottages and themed housing• New hires: Assistant Directors in Career Center, Student Activities, Outdoor

Adventures, Campus Ministry, Recreation. Senior Chef in Dining Services; Head Trainer in Athletics

Initiative 4: Continue to develop our athletic and recreational programs• Five teams in the NEC conference championship competitions• One team as the NEC Champions• Exceed the NEC averages for APR for all teams• Complete Phase II of the President’s plan to enhance men’s and women’s Lacrosse• Complete the statue for east campus, complementing athletic endeavors• Identify and develop signature Club Sports and Recreation programs• Host a Professional Sports Chaplain Training Workshop for seminarians and

priests

Student Life: Average occupancy rate of 98%

Finalize realistic athletic budgets and improve the accounting of the Mount Club funds.