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Mountain Dew Field Los Angeles, California

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Mountain Dew Field. Los Angeles, California. Los Angeles Flames. Logo. Mascot. League Overview. League is called MLS (Major League Soccer) 20 Teams Established in 1996 Have TV deals with ESPN, ABC, and other networks. City of Los Angeles Information. - PowerPoint PPT Presentation

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Page 1: Mountain Dew Field

Mountain Dew FieldLos Angeles, California

Page 2: Mountain Dew Field

Los Angeles Flames

Mascot Logo

Page 3: Mountain Dew Field

• League is called MLS (Major League

Soccer)

• 20 Teams

• Established in 1996

• Have TV deals with ESPN, ABC, and other

networks

League Overview

Page 4: Mountain Dew Field

City of Los Angeles Information

• Population of city is 3,792,621 people

• One of the most diverse cities in the country

• Located in southern California

• Home if iconic Hollywood sign

• 469 square miles

Page 5: Mountain Dew Field

Attractions in Los Angeles

• Universal Studios California

• Disneyland

• California Science Center

• La Brea Tar Pits

• Hollywood Sign

Page 6: Mountain Dew Field

Green Construction Elements

• The stadium’s roof catches rainwater and

filters it into Topanga State Park.

• Parking Garage is naturally ventilated

• Solar panels are used during the day to

power the lights used at night

Page 7: Mountain Dew Field

Stadium Design elements

• Seating: 23,500 seats

• Standing room for 1,500 • Aggregated under-base, a turf

base, rubber infill with a grass top.

• Dimensions: 110 yds. by 70 yds.

Page 8: Mountain Dew Field

Technology

• Jumbotron: 160 feet by 72 feet

• Each seat has a small screen on back to

watch replays

• Both screens are 1080p

• Seats have cup holders

Page 9: Mountain Dew Field

Stadium Inside and Outside

Inside Outside

Page 10: Mountain Dew Field

Marketing Strategy

• Mountain Dew sponsors the uniforms and the naming rights to the field

• Selling group tickets for a discounted price

• Selling all official jerseys in stands

• Coupons for team items on back of tickets

Page 11: Mountain Dew Field

Promotion for 1st game

• First 4,000 fans will receive a LA Flames soccer ball

• All merchandise will be 25% off