mountain high college night
DESCRIPTION
Campus Circle is helping to promote the 2013 Mountain High Ski Resort College Nights. This work in progress report is a recap of what we are doing in terms of print advetising, online marketing and social media.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Mountain High College Night Print, Online and Social Media Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, newsletter advertising, dedicated emailing and sweepstakes
hosting were all utilized for the event. • Campus Circle Advertising for the client appeared in Campus Circle, a free alternative newspaper
in Los Angeles. • Social Media Campus Circle disseminated information regarding the college night events
through our social media channels.
Mountain High College Night Campaign Recap
PLEASE NOTE – THIS CAMPAIGN IS STILL IN PROGRESS
Banner Advertising - 108K impressions, 183 clicks Sweepstakes – Page Views – 314, Entries – 144
Social Media – Posts to Facebook (6,255 likes), Twitter (2,837 followers) Online Editorial – 912 Page Views • Calendar Page Views – 1,226
Newsletter Banner Ad – 2 wks, 26.1K+ emails, Page Views – 2,582, Clicks – 43
Total Page Views – 5,034 Total Clicks – 226
Print Ad #1 – Campus Circle (1/17) 30,000 Circulation • 90,000 Readership
Print Ad #2 – Campus Circle (1/31) 30,000 Circulation • 90,000 Readership
Campus Circle Distribution 30,000 Circulation • 90,000 Readership
Campus Circle Distribution 30,000 Circulation • 90,000 Readership
Banner Advertising Banner advertising for the client appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 108K. Clicks – 183.
Campus Circle
Newsletter
Emails – 26K Opens – 2,582
Mt. High Clicks – 43
Dedicated Email
Emails – 26.1K Opens – 2,405 Clicks – 244
Calendar Page
January 17
Page Views – 550 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Calendar Page
February 21
Page Views – 337 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Calendar Page
March 7
Page Views – 339 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Editorial Page
Page Views – 912 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Twitter – 2,837
Facebook – 6,255 sample posts
Sweepstakes Los Angeles
Entries – 144 Page Views – 314
Demographics of Entrants
Age – 66% 18 to 34 Gender – 51% female
Ethnicity – 44% Caucasian. 18% Hispanic Status – 52% In School