mountain stream group overview presentation

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The presentation describes what experiential communications, does, what a brand touchpoint is, who Mountain Stream Group is, and how we work with our clients and the results our clients receive by partnering with us.

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Page 1: Mountain Stream Group Overview Presentation
Page 2: Mountain Stream Group Overview Presentation

Growth is the goal. But how to achieve it?

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By connecting with your stakeholders physically, rationally and emotionally.

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

Page 4: Mountain Stream Group Overview Presentation

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

How are these connections made? Through communication.

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What type of communication?Experiential communication.

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What is experiential communication?Visual, auditory and tactile imagery that captures attention, stimulates the senses and stirs the soul allowing stakeholders to experience — and connectwith — your brand, product or service: physically, rationally and emotionally.

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

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Where are connections made and communication needed?

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At brand touchpoints.

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What’s a brand touchpoint?A point of communication in which your stakeholders physically,

rationally or emotionally experience your brand, product or service.

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Aesthetics

Interactions

Marketing Communications

Workflow

Brand touchpoints can be segmentedinto the following categories.

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Architecture Interior Design Packaging Products / Services

Communicating your brand’s essence through beauty.

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Human-to-HumanComputer-MediatedFace-to-FaceTelephone-Based

Human-to-Machine

Machine-to-Machine

Imparting your brand’s values and message through interactions.

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

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Advertisements

Ad Specialties

Collateral / Brochures

Direct Marketing

Events

Exhibits

Instructions / Manuals

Posters

Presentations

Publicity / PR

Signage

Social media

Websites

Spreading your brand’s messagesthrough marketing communications.

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Floor Plan

Information Systems

Processes

Communicating your brand values through your workflow.

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Employees Current & Prospective

Suppliers / Vendors Investors / Shareholders Distribution

Customers Current & Prospective

General Public

Connections must be made with a wide range of internal and external stakeholders.

Governmental Agencies

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Connecting with each stakeholder multi-dimensionallyrequires 1 voice with multiple messages.

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Multilevel communications requires new thinking.

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Engineering

Management Consulting

Marketing Communications

WorkforceDevelopment

Multilevel communications with 1 voice tomultiple stakeholders requires integration

of communications disciplines.

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Mountain Stream Group integrates multiple communications disciplines...

Architects Engineers Interior Designers Industrial Designers Instructional Designers IT SpecialistsGraphic Designers Marketing Communications Specialists Organizational Behaviorists …and many others

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

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to engineer communications that connect you with yourstakeholders: physically, rationally and emotionally.

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

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Our strengths help you become more competitive.

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Industry breadthWith our vast array of industry knowledge with consumer, business-to-business, industrial and professional service organizations, we bridge the gap between your product/service and market demands.

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

NAICS 11 NAICS 31-33NAICS 23NAICS 22NAICS 21

NAICS 42 NAICS 51NAICS 49NAICS 48NAICS 44-45

NAICS 52 NAICS 61NAICS 56NAICS 54NAICS 53

NAICS 62 NAICS 92NAICS 81NAICS 72NAICS 71

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Strategic thinkingJust like scientific discovery, communication solutions must be bold and innovative, engineered with facts and grounded in fundamental business sense. Integrating all communication channels into a comprehensive solution focuses strategic efforts where they should be: on the bottom line.

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

Page 24: Mountain Stream Group Overview Presentation

Experienced staffOur staff consists of senior level communications executives — many with engineering or technical backgrounds. Their experience and background enables us to integrate into your projects with short ramp-up time — then quickly identify and creatively solve your most challenging problems.

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

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ExpandabilityOur staff size expands and contracts to meet the needs of our clients

and their projects. This enables us to be nimble, and maintain a low overhead base, which we pass the savings on to you.

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Scalable turnkey servicesOur broad base of communication services can be customized

to focus on an individual application or integrated into a holistic corporate solution. By partnering with us for all your communications

needs, you end up with consistent messaging at each touchpoint.

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Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

Scalable turnkey servicesEngineering... making your buildings, products

and systems practical and efficient

Architectural & Interior Design

Building & Needs Analysis Master Planning Workplace Planning & Design Construction Documents Construction Administration Furniture & Space Planning

Information Systems

Assessment Design Implementation Support - Onsite and Remote 24x7 Monitoring End-to-End Network Management IT Staff Augmentation Training

Industrial Design

CAD Services(2D/3D) Drawing DevelopmentSolid Modeling

Product DesignAnalysis

Finite ElementProduct Failure

Design & EngineeringTestingTroubleshooting

System DesignDesign & ReviewTroubleshooting

Workflow Performance

Time Studies Manufacturing Cell DesignWorkflow Process Analysis & Documentationand more.

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Planning, Diagnostics & AnalysisVision, Mission and ValuesGoals, Objectives & TargetsOrganizational PlanningSituational AnalysisStrategic Diagnostic AnalysisOrganizational Diagnosis & Development

Product Management

Merger, Acquisition & Integration Analysis

Benchmarking

Business Development

Business Process OptimizationCost Reduction InitiativesProcess Optimization StrategiesProduct Development Improvements

Scalable turnkey servicesManagement consulting... guiding you to excellence

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Project Management

Supply Chain ManagementDistribution Strategy DevelopmentDistribution Network Analysis, Creation, Integration & Optimization

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Market Research

Market Studies & AnalysisCompetitive AnalysisProduct Comparisonsand more.

Strategic Planning

Marketing Communications Plan DevelopmentBrand PositioningCommunications Strategiesand more.

Corporate Branding & Identities

Advertising (Broadcast, Internet, Print & Outdoor )

Direct Marketing (Offline/Online)

Event Planning & Management

Publicity/Public Relations

Sales Promotion/Collateral

Signage/Wayfinding

Social Media

Trade Shows Exhibits

Web Site Design & Online Marketing

and much more.

Scalable turnkey servicesMarketing communications... crafting behavior-affecting messages you own

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

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Copyright ©2010. All rights reversed. Mountain Stream Group, Inc. Emotional Intelligence Emotional Competency InventoriesEmployee Selection & Retention

Employee DevelopmentAssessmentCritical ThinkingStress Management

Executive Coaching & Team Building

Leadership Development

Organization Effectiveness

Culture AssessmentsConflict Resolution

Customer Service & Sales Training

Technical Skills Training

Scalable turnkey servicesWorkforce development... awakening your staff's potential

Training Bench/Case Design

Training-by-DesignConsultingDesignDevelopmentInstructionAdministrationTechnical Support

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Photo provided courtesy of Stephen Hanafin through Flickr.com.

Fluid global communicationsThrough our strategic partnership in the Brand Central Station/ECCO global communications network our clients benefit from fluid global communication strategy with consistent messages diffused coherently across the globe — cost-effectively.

Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

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Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

Quality controlSuccessfully engaging your stakeholders and persuading them to act requires communication that is not only dynamic, practical and efficient — but also technically accurate. By partnering with us, you eliminate the problems that creates a disconnect with your stakeholder and costs money because we pay attention to the details.

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ll rights reversed. Mountain Stream

Group, Inc.

Proven track record“As a result of Mountain Stream Group's contributions, the company grew sales 31%over a period of 18 months. Bottom line is, Mountain Stream Group brings a wealthof energy and fresh ideas designed to solve complicated marketing challenges.”

"Mountain Stream Group was a tremendous help. They were able to lookat our products and instantly came up with several ways we could reduceboth material costs and labor when using the proper components.”

“Mountain Stream Group’s in-depth research and industryinsight have been an invaluable asset to our bottom line.”

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What are the results?

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Improved brand image and awareness...

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greater morale and lower turnover...

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more productivity...

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increased revenues...

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growing market share...

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Copyright ©2010. All rights reversed. Mountain Stream Group, Inc.

and rising return-on-investment.

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Copyright ©

2010. A

ll rights reversed. Mountain Stream

Group, Inc.

Contact us today to learn how we can engineer communications that connect for you.

T: +1 847.453.8895E: [email protected]: www.mountainstreamgroup.com