mountain trek vital statsww1.prweb.com/.../23/9325065/mt_press_kit_nov_2011.pdf · mountain trek...
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Mountain Trek Vital StatsDescription: Ahigh-endbootcampstylefitnessretreatwithahikingfocusandproven
weight-lossprogrambasedinBritishColumbia,Canada. Founded: 1991
Philosophy: ThestructuredMountainTrekprogramchallengesparticipantswithdailymountainhiking,fitnessclassesandyoga,whileprovidingeducationaltutori-als,healthyprovendiet,detoxification,andde-stressing.Thisprogramsup-portsweightlossandahealthy,vitallifestylewithacomprehensiveapproachthatteachesguestshowtocontinueintheirwellnessgoalsuponreturninghome.
Investment: 7nights-$3,900allinclusive 14nights-$7,400allinclusive
Average Stay: 1week
Maximum Stay: 3weeks
Avg. Weight Loss: Women4.5-6.5lbsperweek Men8-10lbsperweek
Max. Group Size 16people.
Target Market: 75%women,urban,workingprofessional,betweenages25-65,avg.age42. 25%menavg.age50
80%corporateurbanprofessionals. 20%ofallguestsareretiredoremptynesters. 80%cometokick-startahealthylifestyle,weightlossandfitnessregime. 10%comeforhiking/adventurevacation. 10%cometorejuvenate,relax,de-stress.
35%ofvisitorsarerepeatguests.
Other Benefits: Deeprelaxing,stressreleasingandguidanceonhowtoimplementprogramintodailylifeathome.
Highlights: Oldgrowthforests;mountainalpine;glaciersandglacierfedlakeandrivers;alpinefloraandfauna(marmots,bears,elk,moose);local,organicfood.
Associations: DestinationSpaGroup Press: Tatler,Self,Jane,SpaMagazine,ZoomerMagazine,TheSundayTimes,Psy-
chologyToday,NorthernFitnessMagazine,Fit,CondeNastTraveler.
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Company ProfileOur History:WhenJamesHiltonwroteaboutShangri-Lahedescribedanearthlyparadise,isolatedfromtheoutsideworld,theinhabitantsofwhich,livewellbeyondthenormallifespanandageveryslowlyinappearance.Wethinkwemayhavefoundthatplace.
MountainTrekisaplaceforpersonalaccomplishmentinweightlossandfitnesswhilerediscov-eringthewonderofthenaturalworldinauthenticwildernesssettings.Immeresedinmountainalpine,guestssummitridgetops,drinkdirectlyfromglacierfedcreeksandhavefacetofaceencounterswithnatureinasafeandsupportiveenvironment.
Ourprogramisdesignedtohelpindividualskick-starttheirmetabolismandputthembackonapathtovibranthealth.Ourstressreductionbasedpracticesdifferentiatesusfromotherfitnessandweightlossretreatsintheindustry.Withafocusondetoxification,sleephealthandimmer-sioninnature,MountainTrekhasrespondedtoanewandgrowingmarketofpeoplewantingtotakebettercareoftheirhealth,livemoreactivelyandextendthequalityoftheirlateryears.
TheMountainTrekexperiencefostersdeepconnectiononeverylevel.Wehavefoundthisisanaturalconsequenceofourprogram.Thequalityofagelessnessandvitalityiscreatedthroughencountersthatputguestsintouchwiththewondersofnatureandthetrueessenceofbeinginthemoment.Weofferlifechangingandlastinghealthbenefitsinasafe,supportivegroupatmos-pherethatothervacationsdonot.We’vebeendoingitfor20years.
Our Mission:MountainTrekhascreatedaweightlossandhealthylifestyleprogramdesignedtohelppeoplefindtheirvitalitywhileconnectingdeeplywithnature.Wesupportmenandwomeninalllevelsoffitnesswhoarelookingtoloseweightwhileimprovingtheiroverallhealthandwellness.A16-guestmaximumallowsMountainTrektoofferanintimate,individualizedexperience,withinasupportivesmallgroupatmosphere.
How We Do ItWeareabootcampstructuredfitnessandweight-lossretreatthatoffersastress-releasing,hik-ingintensiveprogramstructuredaroundpersonalgoals.Ourguestsunplugfromdailystressbytrekkingfourhoursadayattheirfitnessedge,inbreathtakingmountainscenery.
Guestsaretreatedtooutstandingcaloriecontrolledspacuisine,highenergyfitnessclasses,dailyyoga,cuttingedgehealthandlifestylelectures,massagetreatmentsanddetoxificationspafacilities.
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Four Areas of Focus:1. Fitness
TripstoMountainTrekbeginandendwithin-depthbodycompositionanalysisthatincludes,bodymassindex(BMI),bloodpressure,girth,fatweight,muscleweightandwaterweightmeasurements.
Ourhiking-centricprogramiscomplementedwithcircuitandweighttrainingthathasparticipantsgainingfitnessandburningfatwhilehavingfun.Thisisbootcamp,butbootcampwithheart!Ourprogramchallengesandinspires,gettingheartratesupandspiritssoaring,whilehikingthroughextraordinarynaturalsettings.Daytripsarespentinsmallgroupswithexperienced,professional,certifiedhikingguides.
2. Nutrition
Ourapproachisclearandsimple:we believe in food, not diets.Webelieveinfresh,organic,healthy,power-packed,deliciousmealsandsnacks.Guidedbyourdietitian,MountainTrekusespractical,workable,evidence-basedstrategiesforhealthyeating.Weofferdeepeducationinhowthefoodweeat(andthefoodwedon’teat)affectsourbodies.Wehavedesignedaninven-tivemenuthat,mealbymeal,providesalltheenergyrequiredtoputmaximumeffortintohikingandfitnessactivitieswhilesupportingweightlossgoals.
GuestsleaveMountainTrekwithalife-changingplan,anewwayoflookingatfoodandanewattitudetowardhowtonourishandenergizetheirbody.
3. De-stress
Decompressionbeginsthemomentguestsarriveatourintimatelodgeretreatlocatedaboveapristinelakewithastunningmountainvista.MountainTrek’sProgramDirector,KirklandShave,immediatelyhelpsparticipantsunplugfromdailylife,shedto-dolistsandresttheirbusyminds.Thebulkofthedayisspenthikingwhereguests’bodyrhythmsmergewiththenaturalrhythmsinnaturethatsurroundsthem.Backatthelodge,guestsparticipateinclassesinstressman-agementwithspiriteddiscussions,probingquestionsandsolid,strategicadvicebasedonthelatestresearch.MountainTrekoffersanoptionalwellnesscoachingprogramallowinggueststocontinueontheirpathafterreturninghome.
4. Weight Loss
Webelievethatweightlossisthenaturalconsequenceofahealthy,vitallifestyle–alifelivedinbalance.Ourprogramdeliversguaranteedresultsandguestsreturnhomewithallthepiecestheyneedtocontinuehealthyweightlossandanactivelifestyle.
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Why it matters:Beingfitmeansbeingathomeinabodyyouloveandtrust,abodythatworks,abodyfullofvigor,vitalityandspirit.Ourprogramfostershealthymental,emotionalandspiritualfitness.
Where we are located:MountainTrek’sspectacularflagshiplodgeislocatedinAinsworthHotspringsjustoutsideNelson,BritishColumbia,Canada.Inaddition,werunourprogramatRancholaPuerta,Mexico.Wealsoofferaninternationaldestinationprogramwhichin2012willvisittheCaminodeSantiagoroutethroughSpainandreturnstoNepalin2013.
Our Team:AllofourleadguidesarecertifiedhikingguideswiththeAssociationofCanadianMoun-tainGuides(ACMG)andhaveWildernessLevel3FirstAid.OurstaffnotonlyteachthewellnessphilosophiesofMountainTrek,theylivethemaspartoftheireveryday.
Kirkland Shave, BA, Diploma SpEd Program Director, Life Coach, Lead Guide
Strong,focused,dedicatedandnurturing,KirklandembodiestheessenceofMountainTrek.Aparkrangerandwildernessskillsinstructorfortwodecades,acertifiedhikingguideandacertifiedLifeCoach,Kirkisamotivatorwhochallengesgueststodomorethantheythoughtpossible.Heisacaringcoachwhohelpsguestsmakeimportantandenduringlifestylechanges.
KirkwalkstheMountainTrektalk…sometimesbarefoot.
Cathy Grierson BPhEd, Head Guide, Fitness Director
CathyhasdevelopedafitnessprogramatMountainTrekthatcomplementsthehikingintensive.Herpositive,upbeatmannerinspiresandmotivatesourguests;Cathyisatruerolemodel.Forthepast25yearsasacertifiedhikingguide,theoutdoorshavebeenher“office”whereshehasworkedasaparkranger,anOutwardBoundinstructor,anava-lanchetechnician,skipatroller,rappelforestfirefighterandawildernessfirstaidinstruc-tor.Onthetrailorinthegym,Cathy’svitalityandvigorarecontagious.
InherfreetimeCathycanbefound...outside.
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Anna Topf, BHKin Kinesiologist, Guide, Yoga Teacher
Energeticandpassionateabouthealthandfitness,Annahasbeenworkinginthefieldofwellnessforover10years.Annahastaughtyogaformanyyearsandhasspentthelastsevenworkingasakinesiologistinexercisetherapy.SheisaMedicalExerciseSpecialist,(MES)andaCertifiedChekExerciseCoach.TheChekphilosophyoffocusingonfindingyourbody’spotentialthroughcoreandposture,complementsMountainTrek’sprogramofintegratedhealth.
Annaspendsmostdaysoutsidehiking,bikingandplayinginthedirt.
Katya Hayes Yoga Teacher
KatyaHayeshasbeenadedicatedyogainstructorforthepast15years.SheownsherownyogastudioandteachesclassesrangingfromgentlebeginnerstoPowerVinyasa.KatyabecamethefirstwesternwomantoreceivecertificationbytheInternationalKoreanYogaAssociation.ShehasstudiedtheancientteachingsofyogaandBuddhismandthetraditionsofIyengar,AshtangaandVinyasaflow.Forthepast12yearsKatyahasbeentheprimaryyogainstructoratMountainTrekandhasproducedaDVDtitled“AnywhereYoga–AGentlePractice”foreverydayliving.
Katyaspendsherfreetimeexploringthewondersofthemountainswithherthreechildren,hus-bandandsmall,superdog.
Press
TatlerSpaGuide2011:choseMountainTrekasoneofthetop101spasintheworld.
ZoomerMagazine:featuredMountainTrekinarecentarticlebyBillMacPherson.
PsychologyToday:HappinessBootCampbyDr.ClaireWheeler
SpaMagazine:MargaretPierpontdescribesherweekatMountainTrek.
TheSundayTimes:namedMountainTrekoneofthefivebestbootcampspas.
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Story Ideas1.Healthhasbecomeofparamountimportanceregardlessofincome.Thefitnessspaisnolongerjustaplaceforthewealthy.Infact,trendsaremovingawayfromtheluxury,pampered,fullservice,spatotheboutiquebootcampstyleretreatswhereguestsplugintoapreordained,structuredpro-gram.Despitetheeconomicdownturn,peoplearefocusingontheirwellnessmorethanever,lookingforintegratedhealthratherthanjustdietsandexercise.
2.Ecopsychologyandtheeffectsofnatureonhealth.Ninetypercentofallillnesscomesfromstressandoverstimulation,causinganxietyandsensoryshutdown.Butpeoplewhoareimmersedinnaturebegintoshifttheirbiorhythmstothatofthenaturalcircadianclock.Immersinginthetruewildofanaturalsetting,sensesreawakenandhormonescomeintobalanceastheybegintoeffortlesslyliveinthepresent.Combinedwithpropernutritionthiscausesashiftinmetabolismwhichleadstonaturalweightloss.
3.Detoxandsleepinanintegratedhealthprogram.Sleepactsasanimmunebooster,helpswithmemoryandanti-aging(ex.shiftworkersaredying10yearsearlierthanaverage).Detoxaidsthebloodcleansingorganstoreleasetoxicresiduebuiltupfromanurban,processedlifestyle.Chemicalsthathavebeeningested,absorbedthroughskinandbreatharereleasedasweburnfatthroughex-ercise.Furtherdetoxhappensbymixingageoldtraditionsofyoga,liverandkidneytonics,massageandsteamwiththecurrenttechnologyoftheinfraredsauna.
Photo GalleryPleaseclickheretovisitourphotogallery
Contact InformationJulia GillmorMarketing and CommunicationsE:[email protected]:800.661.5161C:250.505.9911www.mountaintrek.comfacebook | twitter
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What Guests Are Saying About Mountain Trek“Thisprogramtransformedmycommitmenttomyphysical,emotionalandspiritualwell-being.ThedegreeofprofessionalismandencouragementfromeverystaffmemberfarsurpassedanyotherprogramIhaveexperienced.Duringmystayeveryoneworkeddiligentlytomeetmyeveryneed.AtMountainTrek,Icouldrelaxwhileinthehandsofdedicated,caringprofessionals.Sue, May 2011
“MountainTrekprovidesanopportunitytocenteryourselfphysicallyandemotionally.Theprofes-sionalsthatguideyouonyourjourneytohealthreallycareaboutyourwellbeing.Ilost10poundsoffatinoneweekandfeelbetterthanIhaveinyears.”Rick, June 2011
“Icameheretokickstartmyfitnessandrampupmycardioendurance.Iamleavingwithsomuchmore.Theholisticapproachtohealth&fitnessamazedme!IamleavingMountainTrekmoreeducatedaboutnutrition,stress,sleephealth,thedetoxprocessandtheimportanceofit,aswellasapeaceIhadnotexpected.Theall-encompassingapproachoftheextremelycompetentandknowledgeablestaffimpressedmeimmensely.ItwasjustwhatIneededanddidnoteverrealizeituntilIcomparedmymindsetpriortoarrivalandpriortodeparting.”Michelle, June 2011
Thisisanincredibleprogram,areallygreat“kickstart”.Thestaffareoutofthisworld.Theymakeeachguestfeellikethisisaplaceonlyforthem.Eachpersonissofulloflifeandhashadaninterestinglifethatgivesthemsomuchknowledgeabouteverything.IthinkinallmyyearsIhavenevermetsomanywonderful,interesting,incrediblepeople.Everyonehereliveswhattheyteach.IwishIcouldtakesomeofthemhomebecausetheencouragement,motivationandsup-portyougethereishardtofindanywhereelse.Thefoodisplentiful,lotsofflavourandneveralack.Lookforwardtocomingbacksoon.Doris. June, 2011
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