mourinho football manager - aerlis · 2012-05-10 · • there are around 5bn mobile phones...
TRANSCRIPT
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For AERLIS
Maio 2012
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Olá a todos......
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Portuguese do it better
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Portuguese Globalization DNA
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PricewaterhouseCoopers
The new paradigm
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PricewaterhouseCoopers
The new Paradigm
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PricewaterhouseCoopers
Source: Brazilian Central Bank
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PricewaterhouseCoopers
We need the answer
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PricewaterhouseCoopers
Uncertain, Risky, etc
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PricewaterhouseCoopers
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PricewaterhouseCoopers
The answer “Creative Economy”
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PricewaterhouseCoopers
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PricewaterhouseCoopers
Brands / Companies People / consumers
Connectivity / Technology
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PricewaterhouseCoopers
Dangerous
Leaders
ENERGY
FOCUS
Incomplet Leaders Effective
Leardership
Incapable
Leaders
High
High
Low
1 4
3 2
20 % 10 %
30 % 40 %
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PricewaterhouseCoopers
“The new
empires will the
empires of the
mind”
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PricewaterhouseCoopers
“If you do not design the future someone or something else will design it for you”
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PricewaterhouseCoopers
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The Kitchen
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The Opportunity: Global Market
• Today Videogames Market is twice the
music market
• The profits of the videogame market are
bigger than music and film industry
• In 2010 video game market worth around
$56Bn
• In 2011 videogame market will worth
around $65Bn
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The Opportunity: Global Market
• Today console market is the biggest market,
but Mobile and Online gaming will
experiencing the biggest growth till 2015
• By 2015 the Videogame market will be around
$82BnThe app market account with $8Bn of the
$56Bn videogame total market.
• The app market will grow to $35Bn in 2015
• By 2015, the app market estimations are to
have 98Bn of downloads of apps
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The Opportunity: Global Market
• There are today around 445M new generation
consoles in people home´s
• For 2012, we expect to rise that number
between 1,5% and 3%
• There are around 5Bn mobile phones worlwide.
• On the Smartphones side, in 2011, there are
670M users globally
• In 2015, there will be 1,5 Bn smartphones
worlwide, this represents a CAGR of 56,6%
between 2010-15
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The opportunity: Global Market – Social Networks are the new consoles
• Facebook has now more than 1Bn users
(third largest country in the world)
• Google + reached around 40M users
• Linkdin has more than 132M of users
• Twitter has now more than 100M users
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Global Market
• The Mobile Industry is growing
exponentially
• The CPU capabilities of the smartphones
are doubling every six months
• Tablets and Smartphones are becoming
Mainstream and similar to consoles in
terms of
• Tablets are entering our lives faster than
expected
• Younger Consumers according to
Nielsen, intend to have a tablet Within 3-6
Months
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3 – Underlying Magic / Technology
• The importance of fun in our lives – Homo
Ludens,
• The power of Combining Ideas, Brands, Talented
People, and Technology, to give people what
they want: that´s Biodroid
• Unique Value proposition
• New generation of Global Products
• More Real, More fun
• Knowledge Economy
• Experience Economy
• App Economy
• All aspects of our lives will be touch by this
industry
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6 – Biodroid Team
Ricardo Flores
• Production Director at Biodroid Group
• University Professor in ESCS
• Before joining Biodroid, worked for several Mobile
Gaming Companies
• Holds a BSC in
Biodroid
Seed
Diogo Horta e
Costa
Biodroid
Tiago Ribeiro Ricardo
Flores
Management Level
Operational Level – Operations
zoom in
• Finance & IR
• Sales & Marketing
• HR & Business
Development
• Partnerships & Alliances
• Operations Manager
• R&D & Innovation
• Production Team
• Project
Management
• IT Strategy
Project
X1
Executive Producer GDD Team HW &
SW Budget
Production
Plan
Project
Xn
Executive Producer GDD Team HW &
SW Budget
Production
Plan
Op
era
tio
ns
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0
Consoles
•On-line
Consoles
•Retail
Mobile
• Tablets
•Mobile Devices
•Handheld Consoles
Advertgames & Serious
Games
Digital Branding Agency
Consumer Market Corporate Market Government & Public
Institutions Market
Publisher Publisher Self
Publishing
Self
publishing Marketing
Capabilities
Biodroid
Maximizing Revenues Opportunities
Minimizing Risk & Uncertainty
6 - The Answer: Business Portfolio Management
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The Answer: Biodroid Business Structure
Biodroid
Entertainment
Biodroid Group
• IP Hunting &
Licensing
• Publishing
Deals
• Game
Development
Studio
• QREN R&D,
Innovation
Center
•
Interactive
Simulation
/Learning
Content
1 Pp 29 Pp
Biodroid
Productions
Biodroid
Digital
Agency
Biodroid
Simulation
Labs
• Digital
Branding
Strategy
• Social
Networks
Marketing
5 Pp 20 Pp
• Very Talented Team
• Mix of International & National Human Capital
• 30% International people from UK, US,
Belgium and Brasil
• 70% National people from Top
Universities mainly IST, Politécnico,
ESCS
• Project Management & Control Process skills
• Creativity & Innovation as main Features
• Strong Collaborative & Learning Environment
• Customer centric organization
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IP´s & Global Brands
Products Distribution
Channels Target
Audiences
Business Model – Consumer Segment, Global Brands/IP´s Driven Business
The solution Framework
1 2 3 4
Global Brands
Branded Games
Casual Games
Premium Games
Advert Games
Branded Entertainment
Retail & Online Consoles
Smartphones App Stores
Social Media
Manufactures App stores
Consumer
Corporate
• Flow of investments into digital Space
• Huge opportunity to monetize
• Global IP´s and Global Brands need to play this
game.
• Entertainment is the key value driver
• Reduces Promotion Investments
• Community Engagement & Viral Behaviour
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Business Model: Corporate Segment
• Games are now the most powerful mass media
for Brands across the globe,
• Brands are seeking cross platform audiences,
Advertising is doing the same
• In-game advertising opportunities
• Advergames opportunities
• Around-game advertising opportunites
• Gamification means the use of game design
techniques and mechanics to solve problems
and engage audiences.
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Titles Portfolio Example (Consumer Segment)
• 50,000 units of Let´s play pet hospitals were
produced for 15 European Countries
• 50,000 units of Miffy were produced, for 7
European Countries
• 900,000 downloads of Billabong (version 1),
437 days of sale and still growing !!!!!!!!!,
version 2 is on the way.
• 20,000 units sold of CR7 in 15 days, with no
promotion at all yet
• MSO is already being delivered to the gaming
press
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Current Status: Titles Portfolio Example (Corporate Segment)
• EDP has now more than 5,000 active users
with no promotion, and will be actively used at
schools and universities during 2012 and 2013
• The game of Eligydium was 15 weeks on the
top ten of SAPO
• More than 15,000 visitors of Planeta BES with
no Promotion. Bes Art, Bes photo and
Fundação R.E.S.S. have their own virtual
museum inside.
• Popota more than 65.000 downloads in Java
• Abola is going to be an amazing European
Facebook Game
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Current Status: R&D Projects (Software Sales)
• QREN non-refundable funding of 1,2M€ till 2013
• The Life Engine Project will generate:
• Software Prototype Tool to be
commercialized Worlwide
• Replika Game for PSN (Playstation
Network on-line)
• Replika is the first Biodroid IP
• This software allows biological behaviour
for the game characters (unique)
• The Energy Wars will be:
• Game platform simulator engine of
Macroeconomic Energy Model
• Game for XBLA (Microsoft xbox live
arcade)
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Lessons Learned
• Corporate Segment allows steady Cash Flow
• Offset Major Fixed Costs of the Factory
• Production sinergies
• The Shift: From the Consoles to the Mobile
(Smartphones & Tablets) and Social Media
customer base, due to exponential growth of
customer base
• Leverage Revenue Streams
• Customer Base Growth
• Cross selling opportunites
• Short term Monetization
t
Revenues
0
Mobile, Social Media,
Web/PC
Corporate Segment
Consumer Segment
PT
BRZ, EUR
ROW
Cash Flow
Consoles
Mobile, Social
Media, Web/PC
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What Lies Ahead
Glo
bal
Gro
wth
• International Expansion
• UK – London
• Brazil – SP
• Reinforce Sales FirePower
• Marketing Capabilities - Dedicated
Team
• Product Management
• Campaign Management
• Worlwide Promotion
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PricewaterhouseCoopers
Getting more with less and less……..for More
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PricewaterhouseCoopers
Obrigado pelo vosso tempo