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Page 1: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

For AERLIS

Maio 2012

Page 2: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

Olá a todos......

Page 3: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

Portuguese do it better

Page 7: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

Source: Brazilian Central Bank

Page 8: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

We need the answer

Page 9: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

Uncertain, Risky, etc

Page 10: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

Page 11: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

The answer “Creative Economy”

Page 12: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

Page 13: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

Brands / Companies People / consumers

Connectivity / Technology

Page 14: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

Dangerous

Leaders

ENERGY

FOCUS

Incomplet Leaders Effective

Leardership

Incapable

Leaders

High

High

Low

1 4

3 2

20 % 10 %

30 % 40 %

Page 15: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

“The new

empires will the

empires of the

mind”

Page 16: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

“If you do not design the future someone or something else will design it for you”

Page 17: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

Page 18: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

The Kitchen

Page 19: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

The Opportunity: Global Market

• Today Videogames Market is twice the

music market

• The profits of the videogame market are

bigger than music and film industry

• In 2010 video game market worth around

$56Bn

• In 2011 videogame market will worth

around $65Bn

Page 20: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

The Opportunity: Global Market

• Today console market is the biggest market,

but Mobile and Online gaming will

experiencing the biggest growth till 2015

• By 2015 the Videogame market will be around

$82BnThe app market account with $8Bn of the

$56Bn videogame total market.

• The app market will grow to $35Bn in 2015

• By 2015, the app market estimations are to

have 98Bn of downloads of apps

Page 21: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

The Opportunity: Global Market

• There are today around 445M new generation

consoles in people home´s

• For 2012, we expect to rise that number

between 1,5% and 3%

• There are around 5Bn mobile phones worlwide.

• On the Smartphones side, in 2011, there are

670M users globally

• In 2015, there will be 1,5 Bn smartphones

worlwide, this represents a CAGR of 56,6%

between 2010-15

Page 22: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

The opportunity: Global Market – Social Networks are the new consoles

• Facebook has now more than 1Bn users

(third largest country in the world)

• Google + reached around 40M users

• Linkdin has more than 132M of users

• Twitter has now more than 100M users

Page 23: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

Global Market

• The Mobile Industry is growing

exponentially

• The CPU capabilities of the smartphones

are doubling every six months

• Tablets and Smartphones are becoming

Mainstream and similar to consoles in

terms of

• Tablets are entering our lives faster than

expected

• Younger Consumers according to

Nielsen, intend to have a tablet Within 3-6

Months

Page 24: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

3 – Underlying Magic / Technology

• The importance of fun in our lives – Homo

Ludens,

• The power of Combining Ideas, Brands, Talented

People, and Technology, to give people what

they want: that´s Biodroid

• Unique Value proposition

• New generation of Global Products

• More Real, More fun

• Knowledge Economy

• Experience Economy

• App Economy

• All aspects of our lives will be touch by this

industry

Page 25: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

6 – Biodroid Team

Ricardo Flores

• Production Director at Biodroid Group

• University Professor in ESCS

• Before joining Biodroid, worked for several Mobile

Gaming Companies

• Holds a BSC in

Biodroid

Seed

Diogo Horta e

Costa

Biodroid

Tiago Ribeiro Ricardo

Flores

Management Level

Operational Level – Operations

zoom in

• Finance & IR

• Sales & Marketing

• HR & Business

Development

• Partnerships & Alliances

• Operations Manager

• R&D & Innovation

• Production Team

• Project

Management

• IT Strategy

Project

X1

Executive Producer GDD Team HW &

SW Budget

Production

Plan

Project

Xn

Executive Producer GDD Team HW &

SW Budget

Production

Plan

Op

era

tio

ns

Page 26: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

0

Consoles

•On-line

Consoles

•Retail

Mobile

• Tablets

•Mobile Devices

•Handheld Consoles

Advertgames & Serious

Games

Digital Branding Agency

Consumer Market Corporate Market Government & Public

Institutions Market

Publisher Publisher Self

Publishing

Self

publishing Marketing

Capabilities

Biodroid

Maximizing Revenues Opportunities

Minimizing Risk & Uncertainty

6 - The Answer: Business Portfolio Management

Page 27: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

The Answer: Biodroid Business Structure

Biodroid

Entertainment

Biodroid Group

• IP Hunting &

Licensing

• Publishing

Deals

• Game

Development

Studio

• QREN R&D,

Innovation

Center

Interactive

Simulation

/Learning

Content

1 Pp 29 Pp

Biodroid

Productions

Biodroid

Digital

Agency

Biodroid

Simulation

Labs

• Digital

Branding

Strategy

• Social

Networks

Marketing

5 Pp 20 Pp

• Very Talented Team

• Mix of International & National Human Capital

• 30% International people from UK, US,

Belgium and Brasil

• 70% National people from Top

Universities mainly IST, Politécnico,

ESCS

• Project Management & Control Process skills

• Creativity & Innovation as main Features

• Strong Collaborative & Learning Environment

• Customer centric organization

Page 28: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

IP´s & Global Brands

Products Distribution

Channels Target

Audiences

Business Model – Consumer Segment, Global Brands/IP´s Driven Business

The solution Framework

1 2 3 4

Global Brands

Branded Games

Casual Games

Premium Games

Advert Games

Branded Entertainment

Retail & Online Consoles

Smartphones App Stores

Social Media

Manufactures App stores

Consumer

Corporate

• Flow of investments into digital Space

• Huge opportunity to monetize

• Global IP´s and Global Brands need to play this

game.

• Entertainment is the key value driver

• Reduces Promotion Investments

• Community Engagement & Viral Behaviour

Page 29: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

Business Model: Corporate Segment

• Games are now the most powerful mass media

for Brands across the globe,

• Brands are seeking cross platform audiences,

Advertising is doing the same

• In-game advertising opportunities

• Advergames opportunities

• Around-game advertising opportunites

• Gamification means the use of game design

techniques and mechanics to solve problems

and engage audiences.

Page 30: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

Titles Portfolio Example (Consumer Segment)

• 50,000 units of Let´s play pet hospitals were

produced for 15 European Countries

• 50,000 units of Miffy were produced, for 7

European Countries

• 900,000 downloads of Billabong (version 1),

437 days of sale and still growing !!!!!!!!!,

version 2 is on the way.

• 20,000 units sold of CR7 in 15 days, with no

promotion at all yet

• MSO is already being delivered to the gaming

press

Page 31: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

Current Status: Titles Portfolio Example (Corporate Segment)

• EDP has now more than 5,000 active users

with no promotion, and will be actively used at

schools and universities during 2012 and 2013

• The game of Eligydium was 15 weeks on the

top ten of SAPO

• More than 15,000 visitors of Planeta BES with

no Promotion. Bes Art, Bes photo and

Fundação R.E.S.S. have their own virtual

museum inside.

• Popota more than 65.000 downloads in Java

• Abola is going to be an amazing European

Facebook Game

Page 32: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

Current Status: R&D Projects (Software Sales)

• QREN non-refundable funding of 1,2M€ till 2013

• The Life Engine Project will generate:

• Software Prototype Tool to be

commercialized Worlwide

• Replika Game for PSN (Playstation

Network on-line)

• Replika is the first Biodroid IP

• This software allows biological behaviour

for the game characters (unique)

• The Energy Wars will be:

• Game platform simulator engine of

Macroeconomic Energy Model

• Game for XBLA (Microsoft xbox live

arcade)

Page 33: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

Lessons Learned

• Corporate Segment allows steady Cash Flow

• Offset Major Fixed Costs of the Factory

• Production sinergies

• The Shift: From the Consoles to the Mobile

(Smartphones & Tablets) and Social Media

customer base, due to exponential growth of

customer base

• Leverage Revenue Streams

• Customer Base Growth

• Cross selling opportunites

• Short term Monetization

t

Revenues

0

Mobile, Social Media,

Web/PC

Corporate Segment

Consumer Segment

PT

BRZ, EUR

ROW

Cash Flow

Consoles

Mobile, Social

Media, Web/PC

Page 34: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

What Lies Ahead

Glo

bal

Gro

wth

• International Expansion

• UK – London

• Brazil – SP

• Reinforce Sales FirePower

• Marketing Capabilities - Dedicated

Team

• Product Management

• Campaign Management

• Worlwide Promotion

Page 35: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

Getting more with less and less……..for More

Page 36: Mourinho Football Manager - AERLIS · 2012-05-10 · • There are around 5Bn mobile phones worlwide. • On the Smartphones side, in 2011, there are 670M users globally • In 2015,

PricewaterhouseCoopers

Obrigado pelo vosso tempo