move the google needle opt summit all
DESCRIPTION
What does all of this Social Media noise really mean, and moreover, what does it have to do with Renting More Apartments? At the Urbane Lab, we have put a lot of effort and resources into figuring out how to get our apartment listings to rank high on a Google search. High, as in Page One, Number One!TRANSCRIPT
Break From the Pack of Apartment Commodity
“The sole purpose of marketing is to sell more to more people, more often and at higher
prices. There is no other reason to do it.” -Sergio Zyman
(4) Two Hour eBoot CampSessions
Move the Google Needle
eBoot Camp BookAuthor;
Corey PearlmaneBoot Camp Book
http://www.ebootcampbook.com/
Who is Here Today
• Your Name / Business
• What Is Your Desired Take Away
eBoot Camp 1 How to Play and Win the
Search Engine Game
Anatomy of a Search EngineDomain NamesKey Words
eBoot Camp 2 How to Play and Win the
Search Engine Game
Title TagsMeta Description TagsHome Page Content
eBoot Camp 3 Increase Your Digital Footprint
Hurl Your URLSocial Networking SitesArticlesPress Releases
eBoot Camp 4 Increase Your Digital Footprint
ArticlesPress ReleasesBlogsOpt-in FormsE Mail Marketing
81% of Renters begin their apartment search with Google
“Apartments (Your City)”
• Does Your Apt Community Show Up?
• Kind of like not having a phone number, Prospects are calling, but you don’t hear them.
Can Perspective Renters Find You?
Starting Point:Know Where You Rank
Web Site Grader ; http://websitegrader.com/Google AnalyticsWeb Visitors per Unit
Urbane: 13,900 Feb-10 = 43.84 web visits per unitParagon: 2,669 Sept-09 = .58 web visits per unitParagon: 6,975 Feb-10 = 1.52 web visits per unit
Web Traffic Increased by 161% Physical Traffic Increased 10%
Year over Year
Results
• Web Site Traffic UP 108%• Physical Traffic/Tours UP 54%
• Rentals UP 69%
Sponsored Ads or Organic Search
Domain Names
Own the right web site addresses and watch your web traffic soar
Tips For Success
Make certain that each of your Domain Names ‘point” to your web site
You can and should own multiple Domain Names
Add an alternate email, such as g-mail or yahoo to each account
Walkthrough
MyDomain.com http://www.mydomain.com/What Domain names fit your target renter
Search Domain Names for your apt community
Evaluate availability, in .com and .net
Keywords
The most important list you will ever make
Tips for Success
What Are Your Keywords / Phrases
Web Page Source Code: Foxfire: View/Page SourceInternet Explorer: View/Source15-25 Keywords / (200) Characters
Check Your Keywords
Apartments Royal Oak
https://adwords.google.com/select/KeywordToolExternal
Title TagsA Search Engines First
Impression of your Web Site-make it a Good One
• 5-10 Words
• Each Web Page is a new Opportunity
• Keyword-Heavy Headline in FRONT of your Biz Name
Meta Description TagYour Chance to Tell a
Search Engine User Why They Should Click Your Link
Most business owners leave the creation of their Title tags and Meta Tag Descriptions up to their
Web Designers
Tips for Success• Description tag should be descriptive and
clearly explain what you web site does
• Use keywords in your description tag
• Be sure to do some selling to persuade a person to click your site
Home Page Content
This critical content must be created with two audiences in mind; Your customer and the Search Engines
Tips for SuccessUse keywords, but don’t over do it
Keep the ratio between keywords and total number of words on your home page to between 4%-10%
May seem obvious, but spell check your page
Walkthrough
• Webconfs.com and click “Keyword Density Checker
• Enter your web site into the Keyword Density Analyzer and hit “submit”
What does all of this Social Media noise really mean, and
moreover, what does it have to do with:
Renting More Apartments?
The direction of marketing has changed…
Hurl Your URL
The Easiest Way to Effectively Market Your Web Site
Tips for Success
Add your URL to all your Marketing Collateral
Partnership Marketing
Social Networking Sites
Find new Rental Prospects quickly and effectively
Social Media…Outreach on Steroids
Fish Where the Fish Are
Create a Community
Articles
Be known as a content expert in your field and allow others to market your web site for
you
Google Your Co Name Now
What Comes Up?
Each article you publish becomes another web page
Tips for Success
Include your best keywords and phrases in all of your articles
Make writing articles a regular part of your business
Post your articles to your web site before submitting them
Walkthrough
Go to ezinearticles.com
Review other articles for proper format
Repeat this process with digg.com
Repeat this process with stumbleupon.com
Press Releases
Generate buzz about your projects about your products and services and make a huge
splash on search engines
Each Press Release you publish becomes another web page
Tips For Success
Add your Keywords to each Press Release
Try to distribute a Press Release per month
Always include links to your web site
Add Press Releases to your web site
Walkthrough
Go to free-press-release.com and registerelance.com A Press Release writing site
Other Resourcesemailwire.com Fee based Service
prweb.com
Blogs
Our Blog is one of our highest producing digital assets we operate,
oddly, it is nothing about our apartments and everything about
Hyper-Local
Become Hyper Local News
Urbane Life Blog
(474) Posts = (474) new web pages
(1,862) Comments = Engagement
(1,218) Twitter Followers = Engagement
Tips for Success
Your blog is not about you, it is about your prospects
Give your Circle of Influence a platform and they will propel leads for you
Turn your blog over to residents and evangelists