movement 2014 part 1 - briefs and task list

Project Reference: BTEC Level 3 Diploma in Art and Design (Graphic Design)

Title: “MOVEMENT” – INFORMATION GRAPHICS Timing within Course: Yr 1, Term 3, 2014

Start Date: 24th of April 2014

Submission Deadline: Development Deadline: 12nd June 2014Final Deadline: 26th June 2014

Assessment Dates: 30th June 2014

Artists in charge of Project: Moni Aksdal

THIS PROJECT IS AVAILABLE IN LARGER FONT SIZES, ON COLOURED PAPER AND VIA THE COURSE TUMBLR SITE.

Miskin ArtsUnits: Unit 3: Ideas and Concepts in Art and Design – In Part

Unit 4: Communication through Art and DesignUnit 40: Typographic and Layout DesignUnit 45: Graphic Image Making – In PartUnit 50: Information Graphics

Relevant Departmental Notes: Assessment throughout this course is essentially formative; artists can re-visit criteria to arrive at their final assessment grades. Your personal blog is regarded as part of your work and will be marked accordingly, alongside your sketchbook

Evidence: This will be in the form of sketchbook work, final outcomes, research, photographs, blog books and written proposals.

Grading criteria: Pass / Merit / Distinction are attainable.

English and Maths: This project will include functional skills in English and Maths. Please bear in mind your industry requires eloquent use of English and accurate use of figures, to which end, the continuing development of these skills are firmly embedded inside all your work.

Note on copyright and plagiarism: This process will require independent research. Copying from the internet and additional sources is not appropriate and violates copyright and will be classed as plagiarism unless fully annotated and credited. You must make your work your own. We need to see that you have an understanding of the areas that you have researched. Copying work directly from ANY source will not be tolerated. If you quote ANY existing material you must put it in quotation marks and in brackets, attribute the source / author. For example: “Copying is cheating” (Robbie McGovan, 2013, Miskin Theatre)

For a more in depth analysis of what is required refer to the Assessment Criteria Grids on the Fine Art Blog

Brief IV’d by Marie McGovan Moni Aksdal

Miskin ArtsBRIEF

THE DESIGN BRIEF THEME IS MOVEMENT

You are hired to create a branding pack and marketing designs for the music, theatre, film or festival industry or for a new product, an exhibition, a road show, a political, humanitarian or environmental

organisation etc.(Your choice has to be fictional, which means you cannot use existing clients)

When you write your own brief you could choose to promote the following;

A new artist or a band that are to launch their debut albumA music festival or concert

Launch of a new bookA new film to be launched

A new play or musical to be launchedA new product to be launched in shops

A political, humanitarian or environmental movement with a messageAn exhibition or other event

You are also free to make up your own

You must produce a logo and a minimum of 3 different promotional items with unique variations.Examples could be poster, flyer, leaflet, CD cover, DVD cover, T-shirt print, banner, etc.

Make sure you create an obvious connection between the logo, the different promotional items and the style in which you think the client will prefer to be promoted.

This means you also will decide who the main target group will be.


Miskin ArtsNOTE THE FOLLOWING:

You cannot use any groups, bands, actors, images or characters that already exist.All pictures, photos, graphics and artwork must be created by you, from scratch.

Make sure you write good analysis after you have typed up your own brief.Research is important so you generate “general” information about branding, logos, layout,

typography, image making, information graphics and ready for print designs. This project is all about MOVEMENT

It’s up to you to integrate the theme into your designs and document the value of it throughout.Movement could mean equality and diversity.

Tasks; Please use task grids for more detailed descriptions

Task 1 –Typography and Layout Research Investigate conventions used in layout examples of others (Unit 40: P1) Compare and evaluate a variety of layout examples (Unit 40: M1) Independently select and evaluate work and show how they inspire to your own ideas (Unit 40; D1)

Investigate terminology used in typographic design (Unit 40: P2) Describe and show a deeper understanding of typography and the message they send (Unit 40: M2) Explain what the terminologies in layout and typography actually mean (Unit 40; P3, P4)

Task 2 – Communication in Art and Design Research the use of media, materials and processes used in others work to express a particular

meaning or idea. Show evidence that you are able to use visual language (Unit 4: P1, P2) Evaluate your findings in P1 and create your own examples where you incorporate MOVEMENT

(Unit 4: M1)

Task 3 – Information Graphics Research Collect and Investigate flyers, posters, magazine layouts etc. Imagine what briefs the designers here

have been working from (Unit 4: P1, P2) Effectively analyse what the briefs would have sounded like (Unit 50: M1) Independent case studies of briefs (Unit 50: D3)

Task 4 – Ideas and Concepts in Art and Design and Graphic Image MakingCheck the task grids and see which ones you have already done and which ones you need to carry outDepending on your own progress and choices you can put these tasks in between the relevant areas in the design process. Personal ‘to do’ list from Unit 3 and Unit 45:


Miskin Arts

Task 5 – Developments – Step 1 and Step 2 in the design process

Write you own Design Brief based on the restrictions given and the Theme you need to focus on

Write Analysis of your Brief - Use help sheet provided (Tumblr) to guide you to a good analysis

Make sure you establish who the client is and what ideology they stand for. Also establish who the

target group will be. You then also need to consider which styling aesthetics you can imagine would

work well to achieve the highest response from the target group.

Describe ways that you can use graphic media to communicate ideas and meanings, relate to

MOVEMENT (Unit 4: P4, P4, M2) Communicate your intended meaning and message in an independent and imaginative way related to

the Theme MOVEMENT – imaginative use of language will be rewarded (Unit 4: D1)

Use the Idea Generating and Creative thinking processes you have learned to develop ideas, start off

with sketches and, mood boards and mind maps etc. Use studio art tools and digital tools (Unit 50: P2) Develop diverse individual ideas into effective promotional, information graphic designs

(Unit 50: M2)(Unit 40: M3)

Task 6 – Final Outcomes, Present, Display and Evaluate

Use your own hand made artwork, photography, scans, software etc. to create your own promotional

items and review your outcomes (Unit 40: P5, P6)(Unit 50: P3) Create and present your effective and diverse outcomes with alternatives, and evaluate on the basis

of effectiveness (Unit 40: M4)(Unit 50: M3) Produce, present and evaluate exciting final promotional items that shows innovative and creative

layout and typography and information graphics terminology

(Unit 40: D2, D3)(Unit 50: D2)

Glossary of terms:AESTHETIC: Describes what an art piece looks like. For this you can use visual language, formal elements. It

can also describe whether the art piece is beautiful or not

BRIEF: The actual directions you receive from a real client in the industry. Here it is more extensive and


Miskin Artscontains the whole lay out of the project you are to carry out

TYPOGRAPHY: Typefaces and fonts

LAYOUT: How text and photos are organised on a page

CONCEPT: An idea

CREATIVE THINKING: Free, Structured, Visual, Serial and Lateral thinking styles

CONTEXT/ CONTEXTUAL: The link between historical and contemporary movements and your own ideas

CONTEMPORARY: Time period including the present time and goes back to middle of the 20th Century

ANALYSIS OF A BRIEF: Breaking down information and consider the various possibilities and constraints

CULTURE: Customs, beliefs or social behaviours of a particular group, in a given place or time

EXPERIMENTATION: To try out new ideas by using a range of materials, techniques, tools and processes

EXPLORE: To inquire, research, try and discuss a subject in detail

INDEPENDENCE: To show a level of creative practice and thinking without the constant instruction of others

INFORMED: To have facts and information (research) that supports your ideas and concepts.

INSPIRATION: Someone or something that feeds your creativity the drive to realise your own ideas

REFINEMENT: Small and continuous changes that both develop & improve the overall result of your artwork

When you successfully complete this project you will:

UNIT 3: IDEAS AND CONCEPTS IN ART AND DESIGNThis Unit aims to broaden and deepen learners’ skills, knowledge and understanding of creative thinking across contemporary and historical art and design, in order to inform their own practice 1. Understand how ideas and concepts inform art and design work2. Know how to generate ideas3. Be able to generate and refine ideas in response to a given brief


Miskin Arts4. Be able to communicate and present ideas and outcomes to different audiences

UNIT 4; COMMUNICATION THROUGH ART AND DESIGNThis unit aims to develop the breadth and depth of learners’ knowledge and understanding of and skills in communication through art and design. Learners will achieve this by studying how practitioners use primarily visual imagery to communicate ideas, messages and meaning and then applying findings to their own ideas.1. Understand how media, materials and processes are used in others work to convey ideas and meaning2. Be able to develop visual language 3. Know how art and design is used to communicate ideas and meaning4. Be able to communicate by using the language of art and design

UNIT 40; TYPOGRAPHIC AND LAYOUT DESIGNThis Unit aims to develop the skills and knowledge and understanding needed to design effective and creative page layout solutions using typography, page layout conventions and desktop publishing computer applications1. Understand typographic and layout conventions used in the work of others2. Know terminology used within typographic and layout design3. Be able to use computers and other media to develop typographic and layout designs4. Be able to evaluate own typographic and layout designs

UNIT 45: GRAPHIC IMAGE MAKINGThe aim of this unit is to develop learners’ knowledge and skills using graphic imagery in a variety of situations. They will learn skills both in traditional and digital media to develop their creative graphic image making skills and techniques 1. Know about graphic image making2. Be able to develop ideas for graphic image making3. Be able to use media safely to produce graphic image outcomes4. Be able to present own design outcomes against a given theme or assignment brief

UNIT 50: INFORMATION GRAPHICS The aim of the unit is to enable learners to develop the technical and creative skills needed to produce information graphics1. Be able to investigate information graphics2. Be able to develop ideas towards information graphics outcomes3. Be able to present final designs for information graphics applications


movement 2014 part 1 - briefs and task list

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