moving forward to a 3g era
TRANSCRIPT
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Moving Forward to 3G Era
CMPak Regional HQ
Lahore, Pakistan July 19th,2
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Introduction to 3G
3G Standardization
3G Business Model
3G Market in Pakistan
Content
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July 23, 2012 3
Global Mobile Industry Analysis
Global mobile Subscribers keep fast growing since 2004, and the trend of the whole mobile communication industry is still
going on. Global mobile subscribers will reach to 6.2 billion by 2014
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3G
Telecoms Golden AgeThe Broadband Drive!
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Customer Expectations: Better Experience
Simple and Convenient
At anywhere
On anytime With any terminal
Content
Multi-media
Personalized
Enjoyable User Experience
Quality Privacy
Security
My
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What comes with 3G?
Users in 20105,300,000,000
Users in 20102,000,000,000
Mobile Internet
Mobile Internet
Users in 201046,000,000
In 2015, 80% internet users will use mobilehandset to visit the internet.
Huge market potential in Mobile Internet Era
Prediction:Users in 2015
3,400,000,000
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Fast Growth of Mobile Broadband
Rich MobileInternet
Applications
PowerfulIntelligent
Terminal
2G3GLTE
2M/100M~200kFast
Access
SmartPipe
Simple
Application
SimpleData
Terminal
LowAccess
DumbPipe
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Mobile streaming basedTraffic MonitorWeb CAMvideo messagevideo mail
Subscribers Expectations: Enhance User Experience
LBS based APPMobile MAPMobile followingArea SMS
Convergent APPMobile searchMAP searchPicture searchRBT search
Video searchE-ticketMobile paymentTicket bookingMobile bankSMS Weather forecastRegister to hospitalRemind on calendarMobile StockRecommend marketplace
Download basedMobile GameMobile DownloadMusic full track download Message based APP
Message forwardingAD in-messagingMobile News PaperMessage signatureMMS Album
Voice based
Missed call alertIVR
Access Call
RBT basedMusic PlatformRBT CopyTime RBT
SMSC MMSC WAP GW Streaming MSC/CSCF USSD Facebook VMS Twitter Monitoring Web Cam
payment Search engine LBS IM Presence SS
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Advantage of Multimedia services helping increase ARPU Keeping customer loyalty and avoid user churn when combined with voice services
Personalized services and multimedia content ensures a betteruser experience
Communication
Important Role of Multimedia Services
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Development Situation of Mobile Broadband
0.1
1
10
100
1000
Cablemodem
ISDN
ADSL
ADSL2+
FTTH
VDSL
GPRS EDGE
UMTS
HSPA7.2
HSPA3.6
HSPA+
LTE
LTE+
Today FuturePast
Broadband Bandwidth: Fixed vs Mobile
Throughput(Mbps)
Subscribers of mobile broadband will increase at 400 million e
year After 2009 , total number is large than f ixed at 2010 and w
reach 1200million on 2012
--OVUMStrategy Analytics & Inte
Bandwidth of mobile reach 100 Mbps today, it is equal to
fixed access, which is still growing with new radio
access technology such as HSPA+ LTE, LTE+
Fixed
Mobile
MBB development is more fast than the fixed one
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Broadband Trend in Wireless Technology
Bandwidth in wireless network is increasing 10k100k1M10M100M
The interval of 10 times the bandwidth is getting shorter and shorter. The increasing in system capacity and frequency spectrum decreases the bearer cost of
packet service every bit.
Many kinds of wireless technology co-exists at the same time
IMT-Advan
4G
CDMA2000 Evolution
2001-2005 2006
HSDPA Phase I
1.8M/3.6Mbps
HSDPA Phase II
7.2/14.4MbpsHSUPA
2M/5.76Mbps
LTE
DL:100Mbps
UL:50Mbps
GSM/GPRS
EDGE171/384kbps
WCDMA
R99/R4384kbps
WCDMA Evolution
2007 2008 2009
HSPA+
DL >40Mbps
UL >10Mbps
1xEV-DO Rev. 0DL: 2.4Mbps
UL:153.6kbps
DO Rev. B(MC DO)
DL46.5Mbps
UL: 27Mbps
1xEV-D0 Rev. ADL: 3.1Mbps
UL: 1.8Mbps
CDMA 1X153kbps
2010 2011
IEEE802.16e70Mbps
IEEE802.16mDL:100Mbps
UL: 50Mbps
WiMAX Evolution
IEEE802.16d20Mbps
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Voice Revenue Down vs. Data Revenue UP
CMPak should focus on non-voice service such as data
communication , broadband access and other IP/Packe
based services
Source: Ovum 2
Tips
Worldwide Mobile Revenue Forecast (2011~2014)
Asia Pacific Mobile Revenue Forecast (2011~2014)
Data as % of Total Mobile Revenue (2011~
Voice revenue shows continuous decreasing
while the data revenue keeps stable increasing
worldwide
Data Revenue will hit 32.86% of total Revenues
worldwide in 2014 The ratio of voice revenue of China Telecom was 74%
2005 and it lowered to 43.2% at the end of 2010
In some developed market , the portion of voice reve
falls to a lower levelsuch as35% by NTT in 2009
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Pe
Telecom Developing Trend
Explosive growth
of PS
Voice servicegoes on
Internet pipe isstill the key!
In 2010 the global data was 60Billion Bytes that is expected to be doubleevery two year.
Packet Data traffic will grow 50 times in 5 years 95% of radio network will be bearing packet traffic.
Voice service will be no more dominant position in total revenue
Voice service will last for quite a long time
Pipe will contribute much to the income.
MBB is the future of telecom industry
With the IT and telecommunication revolution, core network should evolve accordingly
http://www.easyicon.cn/icondetail/508424/http://www.easyicon.cn/icondetail/508424/ -
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GSM and UMTS are the Most Popular Technology531 GSM/EDGE Networks Launched
100% WCDMA Operators Have Upgraded to HSPA
410 UMTS/HSPA Commercial Networks Launched
GSM/UMTS/HSPA have already been the
global mainstream of mobile standard
GSM/EDGE: > 4940 Million
WCDMA: > 697 Million
HSPA: > 450 Million
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UMTS/HSPA is the First Choice of Mobile Operator
Mobile Carrier Network
AT&T GSM/UMTS/HSPA
NTT DoCoMo PDC/UMTS/HSPA
China Mobile GSM/TD-SCDMA
T-Mobile GSM/UMTS/HSPA
Telefonica GSM/UMTS/HSPA
FT GSM/UMTS/HSPA
Vodafone GSM/UMTS/HSPA
TIM GSM/UMTS/HSPA
Sprint Nextel CDMA1x/EV-DO/WiMax
BT GSM/UMTS/HSPA
HSPA is the first choice for mobile data services.
8 operators of Global TOP10 select UMTS/HSPA as
its 3G mobile data network
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HSPA/HSPA+ Dominates the Wireless Broadband
HSPA+ era is coming
The worlds first HSPA+ system was launched by Telstra
Australia on February 23rd, 2009.
Wireless broadband custom ers wor ldwide, by
techno logy, 20082015
HSPA/HSPA+ dominates in broadband market
170 HSPA+ Networks has Been Launched at The End of 2011
182 HSPA+ Devices Launched
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Trend: HSPA+ /LTE Will Be The Future of Mobile Evolution
Yesterday
Now
Future
GSM/EDGEUMTS
HSPAHSPA+
LTE
2G/3G coexistence is mainstream170 HSPA+ Networks Launched in 69 Countries
182 HSPA+ Devices Launched by 11 Suppliers
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Key Points Of Global Telecom Industry Trend
1. Mobile Broadband: Voice revenue shows continuous decreasing
while the data revenue keeps stable increasing worldwide.
2. Key Drivers of MBB: The of fast deployment 3G, 4G and LTE
networks,. Innovative subscription plans, Huge shipment of smart
terminals and rich multimedia services are the key drivers.
3. Data Service: Global Accelerating Trend of data service, Evolution
to high speed data service in some countries may be earlier than
we can imagine.
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Introduction to 3G
3G Standardization
3G Business Model
3G Market in Pakistan
Content
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Standardization Organization of 3G
3GPP 3GPP2
IETFCWTS T1P1
TTA
TTC
ARIB
ETSI
ARIB
TTC
CWTS
TIA
TTA
Parlay
MWIF
UWCC
MPEGForum
MSF
WAP-Forum
W3C3GCF
LIF
TIPHON
IPv6
GSMA
GSA
3G.IP
ITU-RWP8F ITU-T
SSG
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International Standardization
ITU (International Telecommunication Union) Radio standards and spectrum
IMT-2000
ITUs umbrella name for 3G which stands for International
Mobile Telecommunications 2000
National and regional standards bodies are collaborating in
3G partnership projects
ARIB, TTA, TTC, T1, ETSI .. etc
3G Partnership Projects (3GPP & 3GPP2)
Focused on evolution of access and core networks
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The 3rd Generation Partnership Project (3GPP) is a collaboration
between groups of telecommunications associations, known as
the Organizational Partners.
The initial scope of 3GPP was to make a globally applicable 3G
mobile phone system specification based on the GSM
specifications within the scope of the IMT-2000 project of ITU.
Later on GPRS, EDGE, IMS was also included.
3GPP standardization encompasses Radio, Core Network and
Service architecture.
The project was established in December 1998.
3GPP
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3GPP Organizational Partners
Organization Base region
Association of Radio Industries andBusiness(ARIB)
Japan
Alliance for Telecommunication IndustrySolution (ATIS)
USA
China Communication Standard
Association (CCSA)China
Europe Tlcommunication StandardInstitue(ETSI)
Europe
Telecommunication TechnologyAssociation (TTA)
Korea
Telecommunication Technology Committee(TTC) Japan
3GPP Organizational Partners
The six 3GPP OrganizationalPartners are from Asia, Europe
and North America.
Their aim is to determine thegeneral policy and strategy of3GPP.
Approval and maintenance of the3GPP scope.
Take the decision to create orcease a Technical Specification
Groups and so on.
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3GPP Standards
21 series Requirements specif ication s
22 series Service aspects
23 series Technical realization
24 series Signall ing proto cols
25 series UTRA aspects
26 series Codecs
27 series Data
28 series Reserved for future use
29 series Signall ing proto cols (NSS)
30 series Programm e management
31 series UIM (User Identity Module)
32 series Operation and Maintenance
33 series Security aspects
34 series Test specif ication s
35 ser ies Algor i thms
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3GPP specification work is done in Technical Specification Groups (TSGs) and
Working Groups (WGs).
There are four Technical Specifications Groups:
GERAN(GSM/EDGE Radio Access Network): GERAN specifies the GSM radio technology,
including GPRS and EDGE.
RAN(Radio Access Network): RAN specifies the UTRAN and the E-UTRAN.
SA(Service and System Aspects): SA specifies the service requirements and the overall
architecture of the 3GPP system. It is also responsible for the coordination of the project.
CT(Core Network and Terminals): CT specifies the core network and terminal parts of 3GPP.
It includes the core network - terminal layer 3 protocols.
The 3GPP structure also includes a Project Coordination Group, which is thehighest decision-making body. Its missions include the management of overall
timeframe and work progress.
Specification groups
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Project Coordination Group
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Technical Specification Group
TSG CN (Core Network)
WG1 (MM/CC/SM) (Iu)
WG2 (MAP/GTP/CAMEL)
WG3 (Interworking with external networks)
TSG RAN
WG1 (Radio Layer 1)
WG2 (Radio Layer 2 and Radio Layer 3 RR)
WG3 (Iub, Iur, Iu, UTRAN O&M
requirements)
WG4 (RAN performance, protocol aspects)
AHG1 (Ad-hoc group on ITU (internal) co-
ordination)
TSG SA
WG1 (Services)
WG2 (Architecture)
WG3 (Security)
WG4 (Codec)
WG5 (Telecom Management)
TSG CT WG1 (Mobile Terminal
Conformance testing)
WG2 (Terminal Services &Capabilities)
WG3 (USIM)`
ll f h
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Spectrum Allocations for Third-Generation Systems
Work started in 1992 by World Administrative Radio Conference (WARC) of ITU.
A band around 2GHz was identified for the future IMT-2000.
Five air interfaces were defined for 3G based on either CDMA or TDMA.
The original target of the third-generation process was a single global IMT-2000 air
interface.
The same WCDMA air interface is deployed in Europe, Asia, Australia, in North and
South America and in Africa.
Most of the WCDMA deployments use the identified IMT-2000 spectrum around 2 GHz.
19201980 MHz for uplink
21102170MHz for downlink.
The first licences for that spectrum were granted in Finland in March 1999, followed by
Spain in March 2000. WCDMA will also be deployed in the existing second-generation frequency band
currently used by GSM or CDMA. That approach is called refarming.
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3G Spectrum Definition in 3GPP
Band Uplink DownlinkDuplex
Mode
1 1920 MHz 1980 MHz 2110 MHz 2170 MHz FDD
2 1850 MHz 1910 MHz 1930 MHz 1990 MHz FDD
3 1710 MHz 1785 MHz 1805 MHz 1880 MHz FDD
4 1710 MHz 1755 MHz 2110 MHz 2155 MHz FDD
5 824 MHz 849 MHz 869 MHz 894MHz FDD
6 830 MHz 840 MHz 875 MHz 885 MHz FDD
7 2500 MHz 2570 MHz 2620 MHz 2690 MHz FDD
8 880 MHz 915 MHz 925 MHz 960 MHz FDD
9 1749.9 MHz 1784.9 MHz 1844.9 MHz 1879.9 MHz FDD
10 1710 MHz 1770 MHz 2110 MHz 2170 MHz FDD
-- -- -- --
S d d
http://en.wikipedia.org/wiki/Service_layer -
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StandardsVersion Released InfoPhase 1 1992 GSM FeaturesPhase 2 1995 GSM Features, EFR Codec,
Release 96 1997 Q1 GSM Features, 14.4 kbit/s User Data Rate,
Release 97 1998 Q1 GSM Features, GPRS
Release 98 1999 Q1 GSM Features, AMR, EDGE, GPRS for PCS1900
Release 99 2000 Q1 Specified the first UMTS 3G networks, incorporating a CDMA air interface
Release 4 2001 Q2 Originally called the Release 2000 - added features including an All-IP Core Network[
Release 5 2002 Q1 Introduced IMS and HSDPA
Release 6 2004 Q4 Integrated operation with Wireless LAN networks and adds HSUPA, MBMS, enhancements to IMS suchPush to Talk over Cellular (PoC).
Release 7 2007 Q4Focuses on decreasing latency, improvements to QoS and real-time applications such as VoIP .This specification also focus on HSPA+ (High Speed Packet Access Evolution).
Release 8 2008 Q4First LTE release. All-IP Network (SAE). Introduce OFDMA and MIMO based radio interface, not backwacompatible with previous CDMA interfaces. Dual Cell HSDPA.
Release 9 2009 Q4 SAEs Enhancements, WiMAX and LTE/UMTS Interoperability. Dual-Cell HSDPA with MIMO , Dual Cell H
Release 10 2011 Q1LTE Advanced fulfilling IMT Advanced 4G requirements. Backwards compatible with release 8 (LTE). MuHSDPA (4 carriers).
Release 11Planned to2012 Q3
Advanced IP Interconnection of Services. Service layer interconnection between national operators/carriwell as third party application providers.
Release 12 Planned Content still open (as of January 2012).
3GPP V i R l d R d
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SF
3GPP Versions Released Records
* 21.6Mbps using 64QAM and 28.8Mbps using 2*2 MIMO or DC
* * HSPA+ = 42 Mbps @ 64QAM + MIMO, 84 Mbps @ DC-HSDPA via change MIMO from 2X2 to 4X4 or use 4 Carriers .
LTE-A
LTE/SAEEnhance,
LTE-AdvFeasibilityStudy
Started
HSPA+Phase II,LTE/SAE
1stVersion
EPC BasicFrameworkdefined
HSPA+Phase I,
LTE/SAEFeasibility
Started
2X2 MIMO
DC
HSUPA,
MBMS,
WiLAN-UMTS
16QAM DL
2 ms TTI
2 SF2 + 2SF4 UL
HSDPA,
IMS
16QAM DL
BPSK UL
2ms TTI DL
10ms TTI UL
BICC,TD-SCDMA
QPSK DL
BPSK UL
CS & PS,R99 RadioBearers
10ms TTI
Main Function
50050UL
1000100+DLLTE/LTE-A
Mbps
11 or 2211.525.760.3840.3840.384UL
42 or 84**21.6/28.8 *14.414.40.3840.384DLWCDMAMbps
Mar 11Mar 10Mar 09Dec 07Mar 05Mar 02Mar 01Dec 99Frozen Time
Rel-10Rel-9Rel-8Rel-7Rel-6Rel-5Rel-4R993GPP
Network Evolution
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GMSC
MSC/VLR
HLR
HLR DB
BSS
BSS
MAP
Other PLMN
MAP
2G 2.5G R99 R4 R5 R6 R7
A
Network Evolution
First digital Cellular Technology deployed in 1991
Pure CS like POTS/ISDN in Land Line worldOffer CSD services similar to analog modem
Offers data rates 2400/4800/9600/14400bps
HSCSD is Channel Bundling CSD
Bundles up till 4 GSM TS to achieve 38.4Kb
Network Evolution (C t )
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GMSC
MSC/VLR
CS Domain
HLR
HLR DB
BSS
BSS
MAP
Other PLMN
Internet
SGSN
PS Domain
MAP
MAP
MAP
GGSN
IP
2G 2.5G R99 R4 R5 R6 R7
GbA
GTP
Network Evolution (Cont..)
First deployed in 1999.
A separate independent network to GSM using the same modulation/Channeling and Time Slot structure.Packet Switched not Circuit Switched , no need dedicated channel for bandwidth transmission.
Provide a IP bear for mobile network
EDGE use the same channel/bandwidth /TDMA as
Physical layer uses 8PSK instead of GMSK
Network Evolution (C t )
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GMSC
MSC/VLR
HLR
HLR DB
BSS
BSS
MAP
Other PLMN
Internet
SGSN
MAP
MAP
MAP
RNS
CS Domain
PS Domain
GGSN
IP
2G 2.5G R99 R4 R5 R6 R7
Gb
Iu-PS
Iu-CS
GTP
Iu-CS interface based on ATM and Iu-PS interface based on ATM/IPAir interface adopts WCDAM interfaces providing higher access rates.
AMR introduces as voice codec.CS network adopts TDM as inter NE interface
Network Evolution (Cont..)
UMTS Network Architecture
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User Equipment
Radio NetworkSystem
Core Network
UMTS Network Architecture
UMTS System is consisting of Core Network (CN), UMTS Terrestrial Radio Access Network (UTRAN)
and User Equipment (UE)
RRC
Network Structure of R99
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Network Structure of R991. Brand UTRAN is introduced in initial phase of
3GPP R99, to reduce the influence of UTRAN on
CN. Introduction policy of CN is developed from
GSM/GPRS CN.
2. In 3GPP R99, one RNC can only connect one MSC
or SGSN, resulting in low utilization ratio of
resources.
3. UTRAN is based on WCDMA radio interface
technology. Its signal bandwidth is 5 MHz. Its codechip rate is 3.84 Mbps. Its cell downlink service
bandwidth is about 2 M
4. From R99 version, WCDMA has differences from
GSM/GPRS in mobile management, including soft
handover, Iur interface, re-positioning, handover
and reselection between 2/3G.
5. UTRAN in R99 versions adopts TDM and ATM.
Network Evolution (Cont )
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HLR
HLR DB
BSS
BSS
MAP
Other PLMN
Internet
SGSN
MAP
MAP
MAP
RNS
MGW
MSC Server
MGW
GMSC Server
CS Domain
PS Domain
GGSN
IP
2G 2.5G R99 R4 R5 R6 R7
Iu-PS
Iu-CS
GTP
Control and bear separate in CS domain.CS domain adopts IP and ATM apart form TDM interface
BICC introduced QPSK DL and BPSK UL
Network Evolution (Cont..)
R4 Changes
GiPSTN Gp
PSTNPSTN
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R4 Changes
1. During the evolution from R99 to R4, CN
realizes the separation of CS domain control
layer and transmission layer.
2. R4 version has no large change in radio access.
3. UTRAN in R4 versions adopts TDM and ATM.
4. In 3GPP R4, one RNC can only connect one MSCor SGSN, resulting in low utilization ratio of
resources.
5. CN in R4 version successfully introduces the
base of IP transmission technology.
BSSBSC
RNSRNC
CN
Node B Node B
IuPS
Iur
Iub
USIM
ME
MS
Cu
Uu
MSC server SGSNGs
GGSNGMSCserver
GnHSS(HLR)Gr
GcC
D
Nc
HEIR
F Gf
IuCS
VLRBVLR
G
BTSBTS
Um
R
Abis
SIMSIM-ME i/f or
MSC serverB
PSTN
cell
CS-MGWCS-MGW
CS-
MGW
AuCNb
T-SGW R-SGW
Mc Mc
Nb
Nc
Mc
Mh
AGb
E
Network Evolution (Cont..)
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HSS
HSS DB
BSS
BSS
MAP
Other PLMN
Internet
GGSN
SGSN
MAP
MAP
MAP
IP
RNS
MGW
MSC Server
MGW
GMSC Server
IMS Domain
P-CSCF
S-CSCF
CS Domain
PS Domain
IM-MGW
MGCF
MRFP
MRFC
2G 2.5G R99 R4 R5 R6 R7
SLF
Iu-PS
Iu-CS
GTP
All IP InterfacesPS domain overlaid with IMSHSDPA introduced
Network Evolution (Cont..)
Network Structure of R5
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Network Structure of R5
R5 CN adds IMS (IP Multimedia Subsystem)) basing on
SIP (Session Initiation Protocol)
In R5, Iu-Flex is introduced between CN and UTRAN, realizing
the UTRAN resources sharing among several nodes of one
operator. It saves the cost on UTRAN and substantially
develops the network sharing technology.
In R5 version, HSDPA is introduced. It adopts 16 QAM
modulation mode, which greatly increases spectrumutilization ratio. Cell downlink peak rate reaches 14 Mbps. In
the field, the system support.
3GPP UTRAN in R5 version also introduces IP transmission
technology. IP transmission is a selective technology of
UTRAN and it makes UTRAN transmit based on IP core
switching network. As a result, flexibility of transmissionnetworking is increased and construction cost of operators is
reduced. IP transmission is also UTRAN transmission
development trend.
SGSN
GGSN
MGW MSCS/
VLR
MGW GMSCS/
VLR HSS
IMS-MGW MGCF
CSCF SGW
PSTN
N
Inte
RAN
CSPS
IMS
Network Evolution (Cont..)
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HSS
HSS DB
BSS
MAP
Other PLMN
Internet
GGSN
SGSN
MAP
MAP
MAP
IP
RNS
MGW
MSC Server
MGW
GMSC Server
IMS Domain
P-CSCF
S-CSCF
CS Domain
PS Domain
IM-MGW
MGCF
MRFP
MRFC
2G 2.5G R99 R4 R5 R6 R7
SLF
PDG
AAAAAA Server
I-WLAN
WLAN
WAG
Iu-PS
Iu-CS
GTP
( )
Interworking with WLAN and othermultimedia network.
HSUPA & MBMS Services introducedCapability of IMS network enhances tosupport conference Services.
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Flatter Architecture
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Flatter Architecture
SGSN
GGSN
RNC RNC
NodeBNodeB NodeB
NodeB
RNCRNC
SGSN
GGSN
SGSN/MME
GGSN/SAE-GW
eNodeB
eNodeB
Step 1 DTS is introduced in PCN: SGSN is in charge of signaling processing only, packets aretransferred from GGSN to RNC directly.Step 2 Flatter architecture in RAN: RNC and NodeB is integrated to eNodeB for LTE and HSPA+
Smooth Evolution of Mobile Network
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IMS
Circuit Core Legacy Packet Core Evolved PacketCore
Core Network
2G
Phase Out over time
LTE Non-3GPP
Voice Service Network(PSTN etc.)
Packet Service Network(Internet, Operator data service)
Service Network
3G
To pure EPS
LTE
3G
2G
Leverage Existing Equipment for Smooth Migration via ZTE Uni-RAN an
Uni Core Solution
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Uni-Core Solution
ZTE GGSNZTE SGSN
ZTE HLR
S1S1 IuGb/A Gb/A
Resource is shared by each RAT flexibly, Dynamical capacity transfer from 2/3G to LTE.
ZTE MGWZTE MSCS
ZTE uMAC:MME
ZTE HSS ZTE xGWSAE-GW
ZTE IM-MGWZTE MGCF
SGi
CS
Core
PS
Core
I
C
E
Iu
IP is supported by legacy network, Multi-access is supported by EPC,
LTEUTRAN/GERAN UTRAN/GERAN
ZTE uMAC:SGSN+MME
ZTE HSS/HLR
ZTE xGW:GGSN+SAE-GW
EPC+2/3G PS
ZTE MGWZTE MSCSCS
Core
LTE
The Future Belongs to Mobile Broadband
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1. Open Standard: 3GPP is focusing on 3G evolution of GSM &
UMTS standardization.
2. Future is All-IP : Open, Flat & Converging LayeredArchitecture.
3. Smooth Evolution to the future Network: This can be guaranteedby unified hardware platforms providing smooth evolution to the
future network architecture.
Content
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Introduction to 3G
3G Standardization
3G Business Model
3G Market in Pakistan
Overview of 3G Business Model Evolution
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3G Module
Inside
App 1
App 2
00:00
App 5
Thin TerminalSmart phone
USB Dongle
3G
Mobile Handset Apps
Mobile VoIP
Portal of Digital-to-real
Revenue Sharing
Cloud Computing
Internet of ThingsInternet Access on Laptop
Business Model Revolution New Opportunity
M2M
Phases
Application
Terminal
Business
Model
Access Charge
Service Charge
Cloud Computing Connectio
M2M Connection
Time
Telcos Role in the Coming 3G Era: Pipe + Platform
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Telco would be an open platform for telecom services instead of Dumb Pipe.
Telco would integrate unique abilities of SP/CP, terminal vendors, relevant industries to developservice timely.
Telco would integrate customer segmentations by understanding different customer patterns
Integration of
Customers
SP/CP
RelevantIndustries
Terminal
Telco
Integration of
Developers
IT Industry
Telecom
Industry
Media Industry
Others
PC
PC Game
Internet
LAN
Web
E- commerce
Finance
Government
Transport
Manufacture
Agriculture
TV
Film
Music
Newspaper
WLAN
PSTN
2G
3G
Broadband
New Business Model : Supermarket
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SP
CP
Partners
SP, CP =Vendors Operator = Supermarket Brands
Consumers
Ent
erprises
Users
Challenge Faced by the Operator and Vendors
http://images.google.cn/imgres?imgurl=http://fuentesdeciencia.files.wordpress.com/2009/09/carrefour_logo.jpg&imgrefurl=http://fuentesdeciencia.wordpress.com/2009/09/01/bolsa-caca-carrefour-comienza-a-retirar-las-bolsas-de-plastico/&usg=__mY6n13CrK_e8XvnhbCifM_JIJgk=&h=475&w=612&sz=25&hl=zh-CN&start=1&um=1&itbs=1&tbnid=QmXrN_HfEqFLLM:&tbnh=106&tbnw=136&prev=/images?q=carrefour+logo&hl=zh-CN&sa=G&um=1&newwindow=1 -
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To be a dump pipeNeed to seek a new operation mode
Simple monthly charging drives P2P applications, which are occupying lots of Internetbandwidth. So, only expansion does not solve the problem.
Few subscriber use most of the network resource . Some P2P abuse users affect other user'sexperience.
Service traffic control becomes the key of success for operators. refined management ofdifferent users is inevitable.
P2P Throughput
Other
Services
Reconstruct the Value Chain
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With own portal, telecom operators would have the same on value distribution, sothat enable introducing new revenue model
Value
Portal of Digital-to-Real
Tri-polarized Value
Chain
Industry Chain
Terminal Provider Service ProviderOperator
Dual-polarized Value
Chain
Indispensable sector
Pipe
Take Control Of Value Chain
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LTE
UMTSGPRS
Fixed WiMAXWLAN
WAP/MMS
PCRF/SPR UBAS
Gy/Gz
OCS/OFCS
Enterprise
Other Services
Deep Packet Inspection
PDSN/SAE-GW Integrates dedicatedDPI chips for content charging and
service control, and provides PCC
features.
PCRF and SPR provide dynamic policiesmanagement and decision based on
subscriber and service information.
UBAS analyze user service behavior andstatistics of SP and services to provide
the information for Fine operation.
GW/DPI PCRF/SPR UBAS
OCS/OFCS provide chargingmanagement based on L3~L7 servi
content.
OCS/OFCS
Gx Reporting Interface
Operator
Users
Users
Users
Users
In-Built High Performance DPI Engine
ZXUN xGW(GGSN/PDSN/HA/SAE-GW)
CDMAEVDO
Fair Usage of the Network Resource Policy
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User 4
10%
User 3
12%
Other
18%
User 1
52%
User 2
8%
User 2
19%
User 1
24%
Other
18%
User 3
20%User 4
19%
FUP
Few user Occupy Most Resource Fare Usage of the Network Resource
PCRF
GW
PolicyUsage
Internet/ISPUser 1
User 2
When user consumed lessthan threshold ,user got hispre signed Qos Level
When the usage more thanthreshold ,lower the user QLevel so as to control the
usage of the resource
Some time based packagewithout throughput limit attractlots of user for operators.
Few users occupy mostnetwork resource by someservice(like P2P)
Operators faced huge pressure
for n/w expansion, but withalmost no revenue increase
Issues Faced Normal Solution
By ZOOM, Operator can dynamic adjust user QoS level by usage ofthe network resource, realize the FUP
Known the Network BetterKnow Your Users Better
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CELL B
UBAS Report: Expand Capacity in cell B
CELL A
PCRF Policy: Allow P2P service in cell A
PCRF Policy: Limit P2P service in cell A
UBAS Analysis 3: Location: Cell B-Square
Traffic congestion affectsuser experience
UBAS Analysis 2: Location: Cell A-Business
Center Network is in a light load
UBAS Analysis 1: Location: Cell A-Business Center P2P consumes too much
bandwidth interfering work
efficiency
Busy cell detection
Finding hot spot by cell analysis
Service Control
Provide Qos indication to PCCaccording to cell state
Expansion more Precisely
GW: Allow P2P service in cell A
GW: Limit P2P service in cell A
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How To ZOOM In to Your Network?
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How To ZOOM In to Your Network?
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How To ZOOM In to Your Network?
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Optimize and Accelerate Your Contents
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3G Providing A New Business Model
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1. Operate Network Like Super Market: Provide Unified Vendor
Management , Unified Portfolio, Unified Brand.
2. Operate the Network Intelligently:Know your internet pipe,
share the revenue with the SP/CP.
3. Implement Police control : Fair Usage for Every one, Treat VIP asVIP. Make the contents as close as possible to access.
Content
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Introduction to 3G
3G Standardization
3G Business Model
3G Market in Pakistan
Basic Information of Pakistan
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Source: CIA World Factbook
Graphs to be substituted by specific case
Population : 190,291,129 (July 2012 est.)
Annual growth rate: 1.551% (2012 est.)
Age structure
0-14 years: 35.4%
15-64 years: 60.4%
65 years and over: 4.2%
Religions : Muslim 95% (Sunni 75%, Shi'a 20%),
other (includes Christian and Hindu) 5%
Population grows very fast, youth is still the important group
Mobile penetration has a large potential space. In Asia, penetration in a lot of countries have exceed 100%
UMTS Subscription Potentials in Pakistan
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Rapid growth from the second year, reaching to 13.78 million in 2017
Source: Ovum, ZTE Analysis, 2012
Million
Market Share of Mobile Subscribers in the Country
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3G will be the key driver for CMPak to be the leading operator in Pakistan.
Decreasing Mobile ARPU
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39 3528 24 22 21 21 21
156
128
112100
93 88 85 82
233
200182
168158
150143 138
$0
$50
$100
$150
$200
$250
2008 2009 2010 2011 2012 2013 2014 2015
Annual Mobile ARPU Trend
Pakistan
Asia-Pacific
World
ARPU decreased fast, 3G service can prevent the drop of mobile blended ARPU, and may
improve ARPU after 3 years
Source: Ovum, 2012
Competitors analysis for CMPak
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Market Position
Market Leader
Cover all segmentation
Dominate high-end market
Widely expand in middle-low end market
Market Challenger
Go all out to snatch incremental low-endmarket
Penetrate into middle-end market
Competition Advantage
Good coverage and netw
quality
Good services
Strong brand influence
Low tariff
Attractive promotion
Operators
Low tariff
Launched Big Promotion
Market Challenger
Low market share
SWOT of CMPak
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Opportunities & strengths Weaknesses & Threats
Market Growth
Fastest subscriber base
Fast growing mobile needs .
Emerging Broadband data market with
the auction of 3G license in the near
future.
Low ARPU market
Investment pay-off pressure
Competitive
Environment
The 4th position in market share, but
user are increasing very rapidly.
Fixed local loops for data service are
not prevalent
Pakistan is one of the most vibrant and
competition telecom market in the world
Competitors3G to be launched, time
window is short
Regulation
Stable regulatory environment with a
clear licensing framework
Same environment to competitors
To be or not to be , 3G is Coming!!!
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1. 3G has Huge Potential in Pakistan: Pakistan being a young
nation provides great opportunities for 3G. Big competitionexpected among Telecom operators.
2. 3G improve ARPU:Operators can provide MBB services that will
help them to control the churn and stabilize ARPU.
3. 3G can increase user base for CMPak :The operator can increase
its subscriber base via providing innovative MBB services.
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