moving from a sharing economy to a shared economy
TRANSCRIPT
MOVING FROM SHARING ECONOMY TO
A SHARED ECONOMY@chelsearustrum
December 30, 2016
TREND #1 Digital Transformation
Digitized Information Assets & Possessions
Life in the Cloud
■ Single backpack with a laptop and clothes■ Data and backup info in the cloud ■ Stuff in on-demand storage■ Rides on-demand, shared cars ■ Living in short-term rentals around the world
TREND #2 Marketplace Disruption
How has sharing economy disrupted traditional industries?
Travel
Unique Experiences | More Human Connection On-Demand Social Life | Locationless Lifestyle
"All told, they found that for every 1 percent increase in the number of Airbnb bookings, there is a .05 percentage decrease in hotel revenue."
Retail
DIY | Maker Movement | Upcycling | Reuse | Rentals
Etsy.com has 1.5 million individual sellers
35 million products sold from 83 countries
Transportation
On-demand | Competitive with Public Transit Inexpensive | Flexible | Saves Time | Opens New Possibilities
A shared car is $270,000 in lost revenue
According to $30k per car and the fact that for every one shared car, there are nine less cars on the road.
Finance
P2P Loans | Crowdfunding for Everything | More Shared Equity and Value | Digital Currency | Block Chain Technology
TREND #3 Shared Value
Value sharing is the next phase of the sharing economy A peer-to-peer, crowd based, value sharing economy - to keep value where value is created
Share what?
Profit (money)Governance (decision making)Housing (home)Civic (cities)Resources (raw materials)Sustenance (food)Health (medicine) Earth (land) Spirituality (purpose)Knowledge (education)Effort (energy)
Gaia theory describes a productive confluence between scientific understandings of Earth as a living system with cultural understandings (ancient and new) of human society as a seamless continuum of that system
The Great Power Shift
POWER
From the few To the many
Internet & Access - An Equalizing Force
3 billion people are online
How powerful are they as a group?
As a voice?As a connected nation?As a planet?
Still only 42% planetary penetration
!
“
“The future is already here... it's just not evenly distributed.”.”
William Gibson - December 4, 2003 - The Economist
As we’ve seen, people are already sharing...
The Signs:
■ Sharing economy explosion■ Crowd-everything■ Online education ■ Maker movement ■ DIY biotech ■ Coworking revolution■ Open source / commoning■ Growth of digital nomadism
The next evolution is #VALUESHARING
What are some examples of #valuesharing?
Platform Cooperatives
A way to distribute value through shared ownership and governance.
Users, members, employees, customers, providers, and participants can be value creators - sharing ownership and governance along the way.
Examples
■ Uber doesn’t own cars, employs zero drivers and is worth a $100 billion
■ Airbnb has a valuation of $25 billion, without owning a single piece of real estate
■ Facebook is the biggest media company in the world, yet doesn’t pay users for creating content
What is a platform cooperative?Typical company
■ Profit is the goal
■ The effort of employees, suppliers, and markup paid by customers is extracted
■ Governance is run by a board of directors
■ Company needs to be sold or to grow exponentially
Platform cooperative
■ Surplus is the goal
■ Employees, suppliers, and customers are valued inherently, by the model
■ Governance is shared with contributors, to varying degrees
■ Company cannot be sold and needs to be sustainable
Build community into the very fabric of your business…#valuesharing
PlatformCoop.net
Equity crowdinvesting
Now early investment in a company, can come from the users of that company
Other examples Signs that point to a future of shared value
“Our personal data is not unlike labor — you don’t lose by giving it away, but if you don’t get anything back you’re not receiving what
you deserve. Information, he points out, is inherently valuable. When billions of people hand data over to just a few companies, the effect
is a giant wealth transfer from the many to the few.”
Jaron Lanier, author of “Who Owns the Future”
Platform CooperativesWhat if Facebook shared value with users?
Reddit looked at shared value…
Principles of VALUE SHARING
Shared Ownership > AccessUnity > Extreme WealthSurplus > ProfitReplicability > ScalabilityLocal > Global Community > Individualism
#VALUESHARING
Thank you & please get in touch!
[email protected]@chelsearustrum
To learn more, also join ‘Rise of Digital Cooperative’ on Facebook
#CONNECTEDCOMMERCE #VALUESHARING