MOVING FROM CORPORATE SOCIAL RESPONSIBILITY TO CORPORATE SOCIAL RESPONSIVENESS IN INDIA

Nitya R Mahajan

OBJECTIVES

• Understanding the need for CSR• A view of CSR in India• Analyzing the gap between responsibility and

responsiveness

THE KEY QUESTION

What are the obstacles that arise in moving from corporate social responsibility, aimed at inclusive growth, to corporate social responsiveness given the dynamic social scenario and changing needs and attitudes of stakeholders?

METHODOLOGY

• Understanding the demands of current socio-economic conditions.

• CSR activities of companies from heterogenous industries.

• Framing some suggestions to bridge the gap between the two.

FINDINGS

• DLF LTD.• MULTIPLE COMMODITY EXCHANGE• JSW STEEL• DR. REDDY’S LABORATORIES• COCA COLA• LAVASA CORPORATION LTD. – HCC GROUP

CONCLUSIONS AND SUGGESTIONS

• Corporate image• Impact assessment• Legal enforcement• Developing a social attitude in business

entrepreneurship

THANK YOU