Moving theMaximizing P

Steven AldCEO We

e Needle by Participation

ana, Ph.D.ellSteps

Today’s OLearn how to use effectiveemployees to engage in yCreate messaging that wilparticipate Discuss ways to get senioemployees engageGet a step-by-step plan towellness programs.

Objectivese marketing strategies to get our wellness programsll get employees to want to

or leadership to help

o effectively promote your

Proactive vs Reacctive Programming

The Insurance Carrrier Wellness Gap

Results of Bad DEngage

Low participationLittle program suppoWeak management Program viewed as Susceptible to budgFailure to improve ereduce employee re

Deployment and ement

ortsupporta “perk”

get cutsemployee health and elated expenditures

The Bott

Unhealthybehaviors

Health risks

om Line

Chronicdisease

Health carecosts

The Bott

Unhealthybehaviors

Health risks

CampaignParticipation

om Line

Chronicdisease

Health carecosts

The Bott

Unhealthybehaviors

Health risks

CampaignParticipation

D

om Line

Chronicdisease

Health carecosts

Deployment andEngagement

The Bott

Unhealthybehaviors

Health risks

CampaignParticipation

D

om Line

Chronicdisease

Health carecosts

Deployment andEngagement

The Bott

Unhealthybehaviors

Health risks

CampaignParticipation

D

om Line

Chronicdisease

Health carecosts

Deployment andEngagement

Reaching ETargeted CampaignsSmoking cessationCondition managementDiabetes careBack careLow participation

Employees

Targeted Campaigns

Reach m

Targeted Campaigns

more people

Reaching EEmployees

Population CampaignsExerciseHealthy eatingMaintain Don’t GainMoney MattersHRAPolicy and Culture changeHigh participation

Poor Com

PopulCamp

mmunication

ationpaigns

Excellent Co

PopulCamp

ommunication

ationpaigns

The Problem

Unhealthybehaviors

Health risks

in a Nutshell

Chronicdisease

Health carecosts

Marketting 101

Three Steps Particip

1. Create compelling c

2. Offer something of v

3. Include a call to act(what you want the

to Boosting pationcopy (written words)

value

ionperson to do)

1. CreatingWhat are your emplo

g good copyoyee’s problems?

Creating SolutiWhat are your employ

Poor HealthWeight gainHigh Health risks, etMaybe they don’t ha

ons to Problemsyee’s problems?

tcave a problem

Employee EEngagement

Employee EEngagement

Employees whodon’t care

Creating SolutiWhat are your employ

Poor HealthWeight gainHigh Health risks, etMaybe they don’t haHigh health care cosReduced productivity

ons to Problemsyee’s problems?

tcave a problemsts??y??

It’s not what youyour emplo

u want, it’s what oyees want

wwww.fastfoodbook.com

Think Like aan Employee

2. Offer Somet(solutions to th

What is your value pBetter health, lower fewer medications, leFinancial incentiveHappinessHope

thing of Value heir problems)proposition?weight, tastier food, ess stress, etc

Collateral (markMessage should resemployeesCommunicate in mumultiple timesEmail, printed materwebsite, posters, tabmeeting announcemSPOUSES

keting) Materialssonate with

ltiple ways and

rials, newsletters, ble top tents,

ments, staff meetings

3. Include a CRegister todaySign up nowJoin UsGet screenedTake the HRAWalk at lunch

Call to Action

Do you needd Branding?

WellnessLive WellHealthy LifestylesWell for LifeHealth Works

s Brands

Feel good. Be heaalthy. Live well.

Simpler is Better

Getting SenioSupp

Different audienceMessage is usually dif

Copy?Value Proposition?Call to Action?

or Leadership port

fferent

Three Steps Particip

1. Create compelling c

2. Offer something of v

3. Include a call to act(what you want the

to Boosting pationcopy (written words)

value

ionperson to do)

Participation NuProc

mbers with This cess

Average Participation= 77%

www.welcoa.orgSearch for planning wellness

See Appendix E